Eric Block On Responsible Branding

Welcome to 2023…and Happy New Year!

After a lengthy hiatus, I have decided to relaunch this blog: “Eric Block on Responsible Branding”, originally introduced in 2009.  In the 14 years since we first began tracking environmental, sustainability and corporate responsibility and governance trends (ESG), some significant progress has been made.  And some things have fallen seriously short of what is required – with an array of bewildering developments along the way.  For those in charge of creating and maintaining responsible brands, follow along as we curate the latest innovations, best practices and new ideas for brands – big and small.

My Background & Biography

With more than 25 years of brand building experience, Eric Block uses his rare combination of business acumen and creative thinking to help organizations leverage the intersection of two critical business practices – sustainability and marketing.  His Sustainable Branding blog is a resource tracking current consumer trends related to their rising expectations of business and their increasing desire to engage with brands that have a commitment to environmental and social responsibility. He consults regularly with clients and agencies on socially responsible practices and strategies.

Eric’s work experience includes 17 years with Fallon Worldwide, most recently as Chief Operating Officer. At Fallon, Eric was the chief architect of the company’s global expansion helping integrate Fallon offices in London, Tokyo, Singapore, Hong Kong and Sao Paulo. 

At Fallon, Eric developed highly effective branding solutions for a wide range of global clients including United Airlines, Federal Express, EDS, McDonald’s, International Trucks, Jim Beam Brands and Mercury Marine. He also led the team that reinvigorated Nestle’s venerable Purina Dog Chow brand, a case history that was recognized with the American Marketing Association’s Grand EFFIE.

In 2004, Eric became one of the founding partners of Duffy & Partners, an internationally recognized branding and design firm, where he led operations and business development efforts as well as serving as senior strategist on branding initiatives for clients such as Coca-Cola, Panera Bread, Mars, Aveda, HandsOn Network and Susan G. Komen For The Cure.

More recently, he has consulted on responsible branding strategies with a variety of branding, advertising, marketing and PR agencies.  As a consultant, he has contributed to strategic branding efforts for Target, UnitedHealth Group, Cargill, Volvo Cars of North America, Nestle Waters, American Honda, Lundberg Family Farms, Crown Maple, Latitude and others.  He is also a contributing thought leader to the sustainability blog at BlogNotions.

Eric started his career in the television industry including a stint as VP/Creative Services for Fox Television in Los Angeles, where he helped launch FOX, the fourth television network.