We love the work MTV Europe is doing in partnership with the European Union announced today, kicking off a six month campaign to raise awareness and action among young people in Europe regarding climate change leading up to the Climate Conference in Copenhagen in December. Stunningly, research from Europe indicates only a little more than half of people aged 15-24 have taken action to fight climate change, the lowest proportion of any age group. The campaign is designed to give a voice to the age group to be most affected by climate change.
“Events like this are vital, because young people are a tremendously important pressure group. They will be most affected by climate change — so their voices are the most important,” Environment Commissioner Stavros Dimas said in a statement.
Moby will perform in Stockholm on August 20, with other artists taking to the stage in Budapest and Copenhagen in the coming months. Each concert will take place alongside a major climate change event in the respective cities.
The six-month campaign, to be held in the run-up to international climate talks in Copenhagen in December, will run in 11 EU countries and include TV spots, webcasts and games. MTV will provide editorial content on tackling climate change.
Watch the hilarious MTV Play to Stop Promo
Eric Block On Responsible Branding 
Leave a Reply