If You’ve Got It = Spend It!

6 09 2010

In an edited excerpt of his new book Aftershock: Reshaping the World Economy After The Crises, Phillpee Legrain writes about the need to embrace new approaches capitalism and consumerism.  His point is that without consumption, there is no production, no income and no jobs.  And in plenty of markets around the world, there are millions and millions of people with unmet needs.  Responsible brands understand that they need to be serving those markets not only with sustainable products but with efforts that aid the public good.  The balance is essential for the retention and recruitment of new audiences of prosperous consumers.

“The aftermath of the crisis opens up huge opportunities to reshape the world economy for the better.  A fairer, richer, greener and more stable global economy is possible.  But to achieve it, we need to rediscover the virtues of open markets, open societies and open minds that go hand in hand with progress:  great opportunities for everyone to chase their dreams and fulfill their potentials.”

Read the article in Ode Magazine.

Advertisements

Actions

Information

One response

6 10 2010
Tiger Beaudoin

There’s an argument to be made that “conscious” capitalism, properly channeled, can do more good (scale faster, be more sustainable, etc.) than charitable efforts to solve some of the same problems. The question is: will marketers have the foresight to embrace the opportunities?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: