National Parks Conservation Association and Nature Valley are furthering the permanent protection of places that honor the people and stories who shaped our public lands.
From the National Parks Conservation Association • Reposted: January 25, 2023
Today, National Parks Conservation Association (NPCA) and its partner Nature Valley are announcing a new video series that celebrates and brings awareness to the historical and cultural heritage of our Hispanic and Latino communities – while generating greater access to nature by preserving public lands and national park sites.
The series features three videos highlighting transformational park experiences by national park advocates in Texas and California. These stories are told through the lens of recreation, accessibility and representation, and family heritage. Each story is further brought to life through a unique piece of artwork reflective of each advocate’s experience and emblematic of the park site special to them.
The first video in the series released today features community member, Josie Gutierrez, and her experiences within San Antonio Missions National Historical Park. Josie’s story serves as an example of how park access allows people to connect to nature through recreation, while also providing a space to find peace and relaxation in the outdoors. Also revealed in the video is an art piece created by Cristina Noriega, a painter and muralist born and raised in San Antonio, commissioned to embody Josie’s experience at the San Antonio Missions. Subsequent videos highlighting additional national park advocates and their profound personal experiences within park sites will be released over the coming months.
“Our national parks tell the stories of America,” said Theresa Pierno, president and CEO of National Parks Conservation Association. “They teach us about our history, our culture and the power of place. By sharing these powerful first-person stories, as we have done in this video series, we hope to introduce more people to America’s national parks and the richness of the experiences people have within these protected places. And we hope they are inspired to create stories of their own.”
Partners since 2009, Nature Valley recently donated $200,000 to NPCA to support the permanent protection of park sites that celebrate and bring awareness to the historical and cultural heritage of our Hispanic and Latino communities. These funds advance NPCA’s work around access, equity and representation within the outdoors to ensure our parks tell comprehensive stories of our nation’s rich history and culture, while providing all Americans the opportunity to see themselves in our parklands.
“Nature Valley is committed to ensuring nature’s energy is accessible to all, starting with education and awareness,” said Katie Wong, head of ideas and partnerships for General Mills. “Our partnership with National Parks Conservation Association advances this mission by furthering the permanent protection of places and spaces that honor the historical and cultural heritage of Hispanic and Latino communities who shaped our public lands by amplifying their stories.”
To view the first video in the series and learn more about NPCA and Nature Valley’s partnership and its impact, visit www.npca.org/naturevalley. Viewers can also follow along on NPCA’s Instagram, Facebook, Twitter, YouTube, Vimeo and TikTok as videos are released through April.
To see the original post, follow this link. https://www.csrwire.com/press_releases/764461-national-parks-conservation-association-and-nature-valley-announce-new-video
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