Eric Block On Responsible Branding

Solar park Goettelborn, Saarland, Germany, photo: GETTY IMAGES

By Daniel Newman, Contribtor, Forbes.com – Reposted: Febraury 21, 2023

Sustainability initiatives are still as important as ever — at least that’s what the data is telling us. Our team at Futurum Research — in collaboration with Honeywell — have released the second edition of the Honeywell Environmental Sustainability Index (ESI). The report is a global, double-blind survey of more than 750 business, tech, and sustainability pros who are directly involved with environmental initiatives in their companies. The report is a continuation of the first edition, that was first published in December 2022. The goal is to provide transparency into corporate sustainability, both here in the United States and around the world. And according to the ESI, businesses are feeling pretty good about the work they’re doing to help save the environment.

Q1 2023 Environmental Sustainability Index: New quarter, new outlook

You wouldn’t think much would change in just a few short months, but it’s clear that the world is in a new — better — place. According to the ESI, the global pandemic has finally dropped to second place in terms of potential barriers to sustainability goals. Instead, the world seems to be moving back to business as usual. Unsurprisingly, economic and geopolitical issues is now the top concern for most companies. And while those are major concerns, it’s not slowing organizations down. Businesses globally continued to rank sustainability goals as their top business priority in the near-term (next six months). Better yet? More organizations are ranking sustainability as the top priority compared to last quarter (71% vs 65%). This is also consistently reflected across geographies as you can see in the table below.

Overall, organizations continue to believe they’re at least somewhat or extremely successful in meeting their environmental sustainability goals. In fact, 90 percent or more of businesses felt they were somewhat or extremely successful in reaching their goals in the past 12 months in each of the following areas: energy evolution and efficiency, emissions reduction, pollution prevention, and circularity recycling. Optimism about meeting goals for the next year, as well as goals for 2030, were also up to 72 and 77 percent, versus 61 and 69 percent last quarter. Perhaps it’s new technologies that have hit the market, reallocating budget spend (I’ll get to that in a second), or better education in the organization, but it’s promising to see success and optimism continue to trend in the right direction.

To read more of the original article, follow this link: https://www.forbes.com/sites/danielnewman/2023/02/17/new-environmental-sustainability-index-shows-businesses-are-still-optimistic-on-climate-goals/?sh=5ff66483d0cd