Eric Block On Responsible Branding

Green My Parents is a new campaign designed to engage teens in the movement to make their homes, lives and families more sustainable.  The movement is also encouraging kids to ask brands to support the causes they care about.

One kid proclaims “this is the moonshot of our generation, but we need your help”.

Read more about the campaign and watch another video at Sustainable Life Media and how it is focused in engaging brands and kids in a common purpose to help the planet.

Sign up for the movement at greenmyparents.com