Responsible Marketing: Good for Business, Good for Society

31 05 2023

Photo: Investomedia

By CMSWIRE STUDIO • Reposted: May 31, 2023

What does it really mean to be a responsible marketer, and why is it important? 

When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, cause-related marketing, inclusive marketing and many others might come to mind. But what does it really mean to be a responsible marketer, and why is it important? 

We sat down with Lisa Loftis, Principal Product Marketing Manager at SAS, and presenter at Simpler Media Group’s CMSWire Connect conference, to learn more. 

“I’m very proud to work for SAS because of what they’re doing in responsible marketing,” said Loftis. “For example, through our Data for Good program, we’ve committed to using data and analytics to solve humanitarian issues around poverty, health, human rights, education and the environment. We make our software available through a crowdsourcing app to help do this. Not only do we focus on how you can use AI to improve business, but also how you can use it to improve society.”

SAS is an analytics and marketing software and solutions provider based in Cary, NC, and a sponsor of the CMSWire Connect conference, held May 10-12, 2023. During the conference, Loftis presented the session, “CDP – Mr. Irrelevant or the G.O.A.T.” and hosted a roundtable discussion on responsible marketing. Here, she shares with us some of her insights around responsible marketing, including what it means, the benefits for both companies and society, and tips for implementing these practices in your own organization. 

What Is Responsible Marketing?

CMSWire: From using AI responsibly to engaging in sustainable business practices, responsible marketing covers a lot of ground. What does responsible marketing mean to you?

Lisa Loftis: At SAS, we have a framework to talk about responsible marketing. Because it means a lot of things, we break it up into two categories. The first is responsible use of customer data and technology, which includes legal and ethical compliance, balancing personalization and privacy, and protecting vulnerable audiences. The second is the responsible use of resources such as optimizing marketing assets, measuring marketing value, and promoting corporate social responsibility. So, it’s a broad definition.

CMSWire: How is responsible marketing related to sustainable marketing and corporate social responsibility?

Loftis: There are two aspects to think about here. The first is using marketing’s platform to communicate that a brand’s business model is focused on acting responsibly to society. This includes economic responsibility (using funds and budgets responsibly, which is a big issue today), social responsibility (DEI: diversity, equity and inclusion) and environmental responsibility (the sustainability component). When communicated effectively, these help you develop a positive brand image, among other things.

The other important aspect is safeguarding vulnerable audiences and ensuring that your AI models are free from bias. For SAS, this is one of the most important tenets of responsible marketing. This ensures you have policies, criteria and governance in place across marketing activities to protect those with vulnerabilities based on age, gender, race, socioeconomic status, or some other characteristic. It could mean avoiding engagement with them — such as not marketing cigarettes or vapes to children — or making sure that marketing doesn’t incorporate bias that excludes audiences. For example, some social media platforms are under regulatory fire for using analytics and AI to build advertising audiences for jobs that leave out certain groups of people.

Why and How to Practice Responsible Marketing

CMSWire: What are the biggest benefits organizations realize from practicing responsible marketing?

Loftis: In addition to pure brand image, you can create competitive differentiation through data, with the right balance of privacy and personalization. In a world where customers can switch allegiances and loyalties very easily, communicating that customer data is used in a transparent manner creates trust and loyalty, which is a long-term benefit. According to a study we did with the CEO Council — Cracking Tomorrow’s CX Code — about 80% of consumers surveyed said they would provide personal data to a brand if they felt like they were getting something of value in return — even though most of them felt like they didn’t have control over their data. So, that exchange is critical, especially considering the deprecation of third-party data and the need to focus on first-party data. And it’s a huge differentiator. On the other side, if you’re optimizing your marketing resources, you can make better, more agile business decisions that help you speed time to market.

CMSWire: What are some of the major challenges for organizations that want to engage in responsible marketing practices, and how can these be overcome?

Loftis: I think the biggest challenge is prioritizing what they need to focus on. This means identifying what responsible marketing means to the organization first. It’s an organizational transformation that requires not only marketing, but legal, product development and human resources. You need an end-to-end corporate look at roles and responsibilities to do this.

Top Tips to Get Started

CMSWire: With increasing expectations around the impact organizations can have on society and the environment—as well as pending regulations—can businesses be successful if they don’t practice responsible marketing? 

Loftis: Personally, I think that responsible marketing practices are going to become table stakes — if they’re not already — for three reasons. First, optimizing resources, providing value and empowering people is really Business School 101. We’ve labeled it responsible marketing, and it is, but that’s what they teach you in terms of how to run a company effectively and efficiently. Next, are privacy practices and transparency—these are non-negotiable. Finally, sustainability and DEI are no-brainers, if for no other reason that our employees and colleagues are human beings and deserve to be treated as such.

CMSWire: What are your top recommendations for organizations looking to adopt responsible marketing practices?

Loftis: This is a hard question to answer because things are moving so quickly. The more widely technology gets rolled out and the faster it gets rolled out, the more important it is to have that governance framework in place that we talked about earlier. This will help you better anticipate any issues that might come up and deal with them appropriately. On the other hand, if technology is rolled out and governed in the right way, there’s potential to do tremendous good. We’re already seeing this in programs like Data for Good, and with marketing organizations using technology like generative AI to promote creativity, expand their horizons and bring in additional points of view. 

To see the original post, follow this link: https://www.cmswire.com/digital-marketing/lisa-loftis-responsible-marketing-good-for-business-good-for-society/

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How Retailers Are Embracing Sustainability With Circular Initiatives

5 05 2023

Let’s Change The Way We Shop’ sign outside Selfridges on Oxford Street. Photo: GETTY

By Clara Ludmir, Contributor via Forbes • Reposted May 5, 2023

With shoppers becoming increasingly mindful of their consumption choices, businesses are facing heightened scrutiny and pressure to meet new sustainability standards and adapt to evolving shopping habits. This is driving retailers to rethink their business models to make circularity part of their mindset and operations. So, how are retailers that weren’t born with sustainability at the core of their business concretely adapting to the circular momentum?

From Linear To Circular Business Models

Certain brands and retailers are paving the way for impactful mindset and operational shifts needed to truly put sustainability at the heart of their agenda. Luxury department store Selfridges developed a vision to reinvent retail through its ‘Project Earth’ initiative, built on three pillars: transitioning to sustainable materials, investing in new shopping models, and challenging the mindsets of its partners, teams and customers. In addition to aiming for net-zero carbon emissions by 2040, the retailer made a bold commitment: by 2030, 45% of transactions within the business will come from circular products and services.

Selfridges considers a transaction to be circular when it comes from a resale, rental, refill, repair or recycled product. This target is backed by continuous efforts and initiatives designed to accompany this ambitious strategic objective, such as the definition of specific targets to deliver a material transformation roadmap, new repair and rental services and in-store experiences to shift customer attitude towards circular shopping and consumption.

Rethinking The Product Life Cycle To Develop A Closed-loop System

Fashion brand Coach has also recently demonstrated its intent to take the circular momentum seriously through the launch of Coachtopia. Developed as a collaborative lab for innovation focused on circular craft, the launch marks a significant milestone for the company. Speaking to FashionNetwork.com at the label’s Regent Street flagship, Joon Silverstein, Coach’s SVP of Global Marketing and Sustainability and Head of Coachtopia, considers that this line is “rethinking the product life cycle from end to end. Creating beautiful new things from waste, designing to re-make at scale and ultimately working towards a closed loop system.” This approach is focused on producing items designed to have multiple lives, implying that they are created with the intent to be easily disassembled and repurposed into another product in the future.

In addition to embracing an innovative approach to designing products made from waste and meant to be recycled and repurposed, Coachtopia leveraged insights from a beta community of GenZ individuals to inspire and be inspired by a demographic that is more actively invested in climate change and the environment. “We believe very strongly that it’s important to create it not for these consumers but with them,” Silverstein told FashionNetwork.com, allowing this initiative to give a voice and platform to creatives and climate advocates excited to participate in disrupting fashion for the better.

The sub-brand offers a line of bags, wallets and ready-to-wear items that are available in Selfridges, Coach stores across North America and the brand’s US and UK sites.

In-Store Resale Offering Is Expanding

The second-hand apparel market is experiencing continuous growth, with sales expected to reach $350 billion by 2037 based on a report from resale platform thredUp. In the United States, 1 in 3 apparel items bought by women in 2022 was second-hand, with Millenials and GenZ responsible for more than half of the revenue. As a response to this growing demand, a number of retailers are designing in-store spaces dedicated to second-hand shopping through the launch of pop-ups, corners and own-brand initiatives.

Galeries Lafayette Paris
(RE)STORE space in Galeries Lafayette HaussmannGALERIES LAFAYETTE

In Paris, leading department stores have all started to welcome circularity through dedicated store spaces and offerings. For instance, the Galeries Lafayette Haussmann launched in 2021 a (RE)STORE space of 500 square meters dedicated to second-hand players and sustainable brands. In addition to hosting Monogram, a French luxury second-hand e-tailer, the space features a number of popular online resale shops as well as sustainable brands designing clothing or products made exclusively from offcuts and recycled materials.

Brands with a large retail footprint are evolving to embed circularity in their commercial model. For example, French baby and children’s clothing brand Petit Bateau is making space in its stores for second-hand clothing with the launch of its resale program, allowing customers to both purchase or sell second-hand items in-store. So far, around 20 stores in France are participating in the initiative, with a roll-out to other European countries and Japan expected in the next year. Petit Bateau aims to be the most durable brand in this segment, with products designed to be re-worn by multiple kids, thus almost naturally expected to embrace circularity. While today, only 1% of products sold come from this program, the brand’s CEO Guillaume Darrousez shared on French TV channel BFMTV that by 2030, 1 in 3 transactions will come from the circular economy, either through second-hand or rental products.

Adopting Circularity Is Key To Customer Acquisition And Retention

As of today, retailers are for the most part engaging in the circular momentum as a means to acquire and retain shoppers, rather than to grow profits. In fact, most brands launching their resale platform via a dedicated website struggle to make it a profitable endeavour. Luxury resale platform The RealReal has yet to find an attractive economic model, reporting a net loss of $196 million in 2022 and the closure of various retail locations, which highlights the sector’s struggle to make second-hand retail a scaleable and profitable business.

However, while retailers might not drive significant revenue from recycle, repair or resale initiatives just yet, these allow them to attract a new audience: as mentioned in thredUp’s 2023 resale report, 60% of the resale market’s growth will be attributed to new shoppers, stressing the rising interest for second-hand offerings. Considering the expected size of the resale market and growing pressure on brands to become more accountable and conscious of climate change, retailers are expected to get on board and adopt circularity on a bigger scale in the next five years.

By then, we might have the answer to the following question: will circularity – whether through recycling and reusing materials to produce new items or launching an in-house resale program – ever be scaleable and profitable? Or will it just represent a fraction of brands’ industrial and commercial operations while enabling them to showcase sustainable commitments?

To see the original post, follow this link: https://www.forbes.com/sites/claraludmir/2023/05/04/how-retailers-are-embracing-sustainability-with-circular-initiatives/?sh=189db1a83288





The Climate Science Behind Managing Disaster Risk

2 05 2023

Tourists try to stay dry in a flooded St Mark’s Square in Venice, Italy, in 2018. Flooding in the region has only intensified in recent years. Image credit: Jonathan Ford/Unsplash

By Joyce Coffee from Triplepundit.com • Reposted: May 2, 2023

It has become de rigueur for companies eager to reduce their climate-related disaster risks to sign up with groups that focus on assisting corporate clients with their climate change challenges. 

The Science Based Targets initiative (SBTi), for one, helps the private sector set science-based emissions reduction targets. It’s a partnership between CDP, the United Nations Global Compact, the World Resources Institute and the World Wide Fund for Nature (WWF). Another, the Task Force on Climate-Related Financial Disclosures, offers guidelines for how companies can report their exposure to physical climate-related risks, among other things.

The assistance these groups provide is timely. The U.S. Securities and Exchange Commission (SEC), which protects investors and regulates publicly-held companies’ disclosures, is considering rules to require public companies to provide climate risk-related financial data. And most (if not all) U.N. agencies and other international climate change-related programs recognize the need to address disaster risks and other forms of climate risk worldwide. 

But do these groups follow climate science? That question arose last month when a distinguished engineer openly questioned climate science in a presentation to the U.N. Disaster Risk Reduction Private Sector Alliance for Disaster Resilient Societies (ARISE) and its growing membership of U.S. corporate leaders. “We don’t know if climate change is happening now, and we don’t know if it will happen in the future,” he contended.

Peruse any legitimate climate source, and it’s nigh impossible to question climate science, whether our planet is warming and the effects of greenhouse gas emissions. The U.N. has a growing set of resources, among them:

As the U.N. plainly asserts: “It is unequivocal that human influence has warmed the atmosphere, ocean and land. Widespread and rapid changes in the atmosphere, ocean, cryosphere and biosphere have occurred.” 

ARISE, whose U.S. arm I co-chair, follows the Sendai Framework for Disaster Risk Reduction. The latest documents of the Framework — the 2015 U.N.-adopted document that calls for assessing and reporting progress on disaster-reduction plans — emphasize that disaster risks “are growing at an unprecedented rate globally, inflicting damage across sectors and vital systems for human societies and economies.”

It also maintains: “We are living outside the boundaries of what our planet can sustain, to the detriment of future generations. Radical shifts are needed to change course toward a more sustainable and risk-informed pathway, as the world is facing a projected 40 percent increase in disasters during the lifetime of the Sendai Framework to 2030.” 

The Framework cites climate change on over half of its 140 pages, and the No. 1 commitment of the U.N. Plan of Action on Disaster Risk Reduction for Resilience is to take a risk-informed approach. 

We must also heed another distinguished engineer, U.N. Secretary General António Guterres, who earned a degree in the field from the Instituto Superior Técnico in Portugal back in 1949. “Greenhouse gas emissions keep growing, global temperatures keep rising, and our planet is fast approaching tipping points that will make climate chaos irreversible,” he told CNBC last year. “We are on a highway to climate hell with our foot still on the accelerator.” 

And we must promote companies looking to the SBTi and others for assistance in mitigating disaster risks.  Onward with this important work!

Joyce Coffee headshot

Joyce Coffee, LEED AP, is founder and President of Climate Resilience Consulting. She is an accomplished organizational strategist and visionary leader with over 25 years of domestic and international experience in the corporate, government and non-profit sectors implementing resilience and sustainability strategies, management systems, performance measurement, partnerships, benchmarking and reporting.

To see the original post, follow this link: https://www.triplepundit.com/story/2023/disaster-risks-climate-science/773221





Earth Day 2023 Brings Wellness And Affordability To The Sustainability Conversation

19 04 2023
Marble-look gray and white porcelain slab kitchen countertops

Porcelain surfacing adds wellness and sustainability to a new construction or remodeling project. Photo: FONDOVALLE/CERAMICS OF ITALY MEMBER COMPANY

By Jamie Gold, Contributor via Forbes • Reposted: April 19, 2023

Earth Day will be celebrated this year on Saturday, and it brings some good news for environmental advocates: Homeowners are starting to prioritize sustainability in their new construction and renovation projects, as observed in the latest American Society of Interior Designers report, published in February.

For many years, this aspiration frequently gave way to budget constraints, as so many of the products that supported the goal of a healthier planet cost more for purchasers weighing many competing project needs. Perhaps because of more mainstream media coverage, more natural disasters linked to climate change, or a growing number of Millennial homeowners, “Consumers are placing increasing emphasis on sustainability as a value guiding their purchasing choices, with increasing numbers of consumers saying they are willing to pay a purchase premium for sustainability,” the ASID report noted.

This has positive ramifications not just for the planet, but for the well-being of the people who live in these improved homes. “Sustainability and wellness are very closely linked,” commented New York-based interior designer Isfira Jensen in the Interior Design Community Facebook group. “Things that are harmful for people are, in most cases, just as harmful for the living organisms in the ecosystem. The reverse happens to also be true,” she noted. These are some of the major areas where the two converge.

Sustainable Materials

Kitchen with cork floor tiles.
Cork floors are sustainable and don’t off-gas dangerous chemicals, improving a home’s wellness … [+]PHOTO COURTESY OF TORLYS SMART FLOORS, WWW.TORLYS.COM // NEW KITCHEN IDEAS THAT WORK (TAUNTON PRESS)

“The use of eco-friendly and high-efficiency products not only helps reduce our impact on the environment, but also improves things like indoor air quality through the reduction of constant exposure to toxins (materials containing chemical byproducts and formaldehyde),” Jensen explained in her remarks.

Many designers educate their residential clients on these products and avoid specifying them whenever they can. “While we craft our clients’ interiors based on their needs and lifestyle, we systemically prescribe healthy materials and sustainably conceived products. From paint, to flooring, to work surfaces, to furniture, to appliances, every aspect of a design project is conceived to promote a healthier way of living without compromising on the functionality and practicality of the space,” commented Chicago based interior designer Dijana Savic-Jambertin Facebook’s Wellness Designed group for professionals.

Her team favors ethically sourced ceramic or porcelain and FSC certified wood flooring over the widely popular luxury vinyl tile (LVT), given that material’s vinyl chloride composition, which can be hazardous to workers and, potentially, to homeowners, Savic-Jambert noted. (Some of this risk is associated with another component, phthalates, which the industry has worked to reduce with more phthalate-free LVT offerings.)

Charmain Bibby of British Columbia shared a preference for sustainable cork flooring, which is also a wellness material that is soft underfoot and allergen-free. The designer noted on her blog, “Cork is also a great insulator and in our previous home we chose to have cork under our carpets because of its super insulating properties.” That can potentially help with heat loss and energy bill savings.

Fabrics can also off-gas, which is the occurrence of chemicals used to manufacture the material leaching into the air. Sometimes this only happens in the first days or weeks of the product being installed and ventilating the space during that interval addresses the issue. Some fabrics, carpets and other textiles can off-gas for months or years, putting the household that chose it – and future buyers of that home – at risk. “There are some beautiful fabrics out there that are sustainable and low or No VOCs. And the colors are great for clients’ mental health and energy. I love combining the two!” declared Wilmington, North Carolina-based designer Andrea Morris in Wellness Designed.

Induction Cooking Technology

Person cooking with an app and induction cooktop.
Induction cooktops are not only more sustainable, safer and healthier than gas, they’re also faster … Photo: [+]GE PROFILE

Another indoor air quality concern is gas cooking surfaces. “I have noticed an increased interest in induction cooktops over natural gas ranges,” observed Ontario, Canada-based Coralee Monaghan in the same group. “This may be related to the recent media attention surrounding gas ranges and the possible link to negative health concerns and poor indoor air quality,” she added. As noted in an earlier Forbes.com article, induction has numerous wellness benefits.

Tanya Kortum Shively, a Scottsdale, Arizona-based designer and IDC Facebook group member, commented in that group, “Induction cooktops are really becoming popular now because they are so efficient, great to cook with, and do not have the danger of natural gas fumes.”

Much of the media coverage surrounding the health and environmental risks of gas cooking has focused on bans and political clashes, rather than the many benefits of induction technology, which homeowners often embrace once they’ve learned about them.

Lighting Technology

Bathroom with clawfoot tub, oversized shower stall, nature views and circadian lighting.
Energy-efficient LEDs can be used in circadian lighting systems that support better sleep patterns. PHOTO COURTESY OF SERVICE TECH, INC. / CEDIA MEMBER COMPANY // WELLNESS BY DESIGN (SIMON & SCHUSTER, 2020) (C) J. GOLD

California has been one of the leaders in imposing strict energy-saving lighting standards in its regulations, and this has spurred widespread adoption of light emitting diode (LED) replacements. This, in turn, has spurred dramatic price reductions and technological advancement in LED offerings.

LEDs now regularly lead designer preferences for their ability to support better sleep with circadian technology, provide better pathway and in-drawer lighting for increased safety and accessibility, generate more light with less energy, and provide greatly-improved dimmability compared to early releases. Bibby noted in her design blog, “Did you know that LED bulbs use at least 75 percent less energy than incandescent bulbs, and last 25 times longer?” The U.S. Department of Energy backs up this extraordinary figure.

Last Words

Man installing smart lightbulb
Smart bulbs can reduce energy usage and enhance sleep and mood. Photo: GETTY

Just as regulations made LEDs more affordable and spurred technological advancement, regulations around residential gas lines promise to do the same for induction cooking, heat pumps and other safer, healthier, more sustainable alternatives.

You can do well by the planet and the people and pets in your household — and with new government incentives, product advancements and more demand lowering prices — you may preserve your fiscal health too!

To see the original post, follow this link: https://www.forbes.com/sites/jamiegold/2023/04/18/earth-day-2023-brings-wellness-and-affordability-to-the-sustainability-conversation/?sh=7e198686195b





Colleges’ Actions on Sustainability are a Draw for Students

10 04 2023

By Amudalat Ajasa from The Washington Post • Reposted: April 10, 2023

Solar cell panels set up on the West Campus of Arizona State University in Phoenix, Arizona.

Climate change is on the minds of many in the Class of 2027, and could be a critical factor in how current high-schoolers make their final college choices in the coming weeks. For many prospective students, climate change is an existential threat. So colleges and universities across the country are seeking and finding innovative ways to curb their emissions and become more environmentally sustainable.

A total of 413 schools, or about 10 percent of U.S. higher education institutions — where about 30 percent of full-time U.S. college students are enrolled — have signed a climate pledge from Second Nature, an organization committed to accelerating climate action through these institutions. By signing, schools vow to achieve carbon neutrality as soon as they can, according to Tim Carter, the organization’s president.

Some large institutions have been at the forefront of efforts toward sustainability, but the push is growing as colleges of all sizes join the fight. Many are also adopting solutions specific to their local community or environment.

Ohio University turns scraps to soil

Ever wondered what happens to all the uneaten food in dining halls? Where does your food go after it’s carried away on conveyor belts?

The answer is grim. Most food waste generated in college dining halls ends up in the trash and then a landfill. Food waste overall is the single most common material dumped in landfills and incinerated in the United States, according to the Environmental Protection Agency.

But at Ohio University, the kitchen is just the beginning of your leftover food’s journey.

After students leave the dining hall, trained staff separate food left on serving trays. Nearly five tons of food waste per day is collected from dining halls around campus and brought to OU’s $2 million composting plant.

The plant, which opened in 2009, features a rooftop solar array that provides about 75 percent of the system’s energy, according to Steve Mack, the university’s director of facilities management. Its rainwater harvesting system provides all the water used at the facility.

By 2012, the university was composting nearly 100 percent of its dining hall waste.

“It’s the right thing to do; food waste going towards composting is much better than going to a landfill,” Mack said. “We’ve taken what was a waste stream and turned it into a resource.”

The campus has one of the most efficient university food services in the country, despite the unique challenges posed by the all-you-care-to-eat facilities. About 99 percent of campus food waste is post-consumer — left over from trays — while pre-consumer food waste from the preparation process makes up less than 1 percent.

The school uses an in-vessel compost system that combines organic waste — including meat, dairy and landscape waste — with bulking agents in which naturally occurring microorganisms break down material. It’s the largest known in-vessel system at any college or university in the nation. The material is then trapped in an enclosed environment where temperatures, moisture levels and airflow are monitored for two weeks. Once removed from the in-vessel system, the compost is placed in narrow piles outside for three to four months.

Food scraps are turned into nutrient-rich soil, which is used for landscaping and filling in intramural athletic fields. The soil has also been shared with the local school district.

All told, the university composts about 612 tons of waste a year. That’s equivalent to the weight of about 102 full-grown male elephants, according to the university.

Composting saves the university $14,000 each year in landfill fees and $22,000 in annual fertilizer costs, said Sam Crowl, associate director of sustainability at Ohio University.

Ball State University fires up a greener system for heating

When engineers tell you that you can’t replace a university’s 70-year-old heating system with the largest geothermal plant in the country, you’d probably heed their warning.

But Jim Lowe didn’t.

“For an engineer, it’s a once-in-a-lifetime opportunity to build a system that’s beneficial to the environment and efficient for use of energy around campus,” said Lowe, who is associate vice president for facilities planning and management at Indiana’s Ball State University.

Lowe wanted to replace the coal-fired boiler heating system, which burns coal to create steam and heat, with a geothermal power plant — which draws heat from the earth and turns it into hot water, which, in turn, is used to heat buildings.

In 2009, BSU began the daunting task — and Lowe’s team had to start from scratch.

The team building the system drilled approximately 3,600 holes that were 500 feet deep under sporting fields and parking lots, digging up streets and sidewalks to place nearly 5.3 million feet of piping.

It took eight years, but the school said the process caused very little disruption to students’ day-to-day activities. Now the largest geothermal system in the country runs hidden under the school and provides heat and cooling to “50-plus major buildings” on campus, Lowe said.

Completed in 2017, the $83 million project has cut BSU’s carbon footprint in half — helping the school get halfway to its goal of becoming carbon neutral. Lowe estimates that BSU now saves $3 million in energy costs each year.

BSU’s project has inspired nearly 65 higher education institutions to start building their own geothermal plants.

Colleges and universities “have a responsibility to protect our environment and pay it forward for future generations,” Lowe said.

University of Iowa uses resources from its backyard

Most people who stumble across the inedible outer cover of an oat grain think nothing of it, but the Quaker Oats production facility in Cedar Rapids, Iowa, looked at piles of leftover oat hulls and saw a potential energy source. The company asked the nearby University of Iowa for help. And the school jumped in.

The University of Iowa became a green-energy champion by harvesting biomass energy using resources in its backyard — the oats facility is just 25 miles away. Biomass energy is generated by burning living or once-living organisms to create heat or electricity: Think of wood, corn or soy.

Oat hulls were once a treat for farm animals, but UI began buying the crop two decades ago. Now, the university buys nearly 40,000 tons of oat hulls each year from the Quaker Oats facility, reducing its reliance on coal.

“It’s hard for anybody to find much fault in what we’re doing because it’s good on cost, it’s good for the environment, it’s good for local businesses. It’s a good thing all around,” said Ben Fish, director of utility operations at UI.

Oat hulls aren’t the only thing UI is burning to make energy.

In 2015, UI began planting and harvesting acres of a billowing, bamboo-like grass that grows up to 12 feet high. The miscanthus grass is chopped, collected and combined with renewables and non-recyclables, like the waxy backing of labels and paper, to mimic coal when burned. The university partners with a Wisconsin-based energy company that uses the grass as a primary ingredient to create renewable energy pellets. The university also contracted with farmers within a 70-mile radius to plant the grass and expand their acreage.

Months into the worldwide pandemic, the empty university exceeded its goal of 40 percent renewable energy by 2020.

UI is making strides toward a new goal: going coal-free by 2025. Fish thinks it is “absolutely attainable.” He also said oat hulls will continue to be the “foundation” of UI’s future carbon reduction planning.

In January, the EPA ranked the school No. 2 on its list of top college and university green-power users — surpassed only by the University of California system. The 1,900-acre campus gets 84 percent of its energy from green power.

“All colleges and universities are trying to reduce their carbon impact, and we all just have a different way of doing it,” Fish said. “We’ve been able to make use of what’s around us.”

University of Minnesota at Morris moves with the wind

The University of Minnesota at Morris sits in a rural part of the state, surrounded by prairie and forest areas. The small liberal arts college with fewer than 1,300 students is about 2½ hours west of Minneapolis.

The school “in the middle of everywhere” uses a localized hybrid approach to renewable energy. Wind turbines, a biomass gasification facility and a solar array generate about 70 percent of the electricity used on campus daily. Annually, the school produces more electricity than it needs.

Two 230-feet-high wind turbines with 135-foot blades tower over the university. The turbines generate 10 million kilowatts of electricity per year, but the university uses only about 5 million kilowatts. The surplus power is exported to provide renewable energy to Morris, a city with a population of about 5,000.

The two turbines supply more than 60 percent of the annual electricity used on campus. The university achieved carbon neutrality in electricity for the first time in 2020 in large part thanks to those turbines, said Troy Goodnough, the school’s sustainability director. There are many instances when all the university’s electricity comes from wind turbines, which can generate electricity with wind speeds as low as 7.8 mph and as high as 29 mph.

UMN Morris was the first public university in the country to have the large-scale wind turbines constructed, according to university officials.

“What we try to do is be on the front edge of showing what a model of rural sustainability looks like,” Goodnough said.

Additional renewable energy comes from 636 individual solar panels and agrivoltaic solar farms. Agrivoltaic farming combines solar energy generation and agriculture.

Next to campus, cows graze the land and crops flourish in a field shared by an array of eight-foot-high solar panels. The 240-kilowatt agrivoltaic array is expected to generate more than 300,000 kilowatt-hours each year.

Arizona State University proves big schools can make big changes, too

Achieving carbon neutrality tends to be less daunting for smaller colleges and universities because they emit lower emissions compared with larger ones. Larger technical universities have nearly 10 times as many students and produce roughly four times the carbon emissions per student compared with smaller schools, according to an MIT study.

But those odds didn’t deter Arizona State University, with a total campus enrollment of more than 75,000 students, from pledging to reach zero greenhouse gas emissions by 2025. It’s a goal the school crushed six years early.

“We decided to move the goal six years early in recognition of the worsening climate crisis,” said Marc Campbell, executive director of sustainability at ASU.

Between 2007 and 2017, the university increased energy efficiency in new building construction by using regenerative and sustainable materials, installing efficient cooling and heating systems, and maximizing natural light sources and shielding, Campbell said. Older buildings were retrofitted with efficient light fixtures, water-conserving shower heads and updated cooling systems.

The university built 90 on-site solar installations, which provide enough green energy to power an estimated 18,000 homes at once, according to Campbell. ASU also partnered with the Arizona Public Service, the state’s largest electric utility, on a solar farm that generates about 65,000 megawatt-hours per year of green electricity.

The school’s emissions decreased, and it reduced its carbon footprint by more than 30 percent.

By 2018, ASU was on the brink of fulfilling its pledge and began purchasing carbon offsets to meet its goal early. Carbon offsets are investments in projects that reduce or work toward the removal of CO2 emissions from the atmosphere.

The university became carbon neutral in scope 1 emissions, or emissions over which it has direct control, and scope 2 emissions, or indirect emissions, including from energy purchased by the university.

“Sustainability is now really in the DNA of ASU,” Campbell said. ASU’s School of Sustainability was the first of its kind when it opened in 2006, according to the university.

ASU has become a sustainability model for larger institutions despite increasing the size of its campus by 40 percent and increasing on-campus enrollment by 35 percent since 2007.

In January, the EPA ranked ASU No. 3 on its list of top college and university green-power users, right behind the University of California system and the University of Iowa. ASU gets 77 percent of its electricity from green energy.

ASU’s next sustainability goal: to be completely carbon neutral, including transportation-related emissions, by 2035. “It is attainable, but we still need to think through what the full road map looks like to get us there,” Campbell said.

Amudalat Ajasa covers extreme weather news for The Washington Post and writes about how extreme weather and climate change are affecting communities in the United States and abroad. To see the original post, follow this link: https://www.washingtonpost.com/climate-solutions/2023/03/31/colleges-climate-change-sustainability/





The Role of the CFO in Sustainability Reporting

6 04 2023

Image: Controllers Council

With increased expectations to assume the role of climate controller in business, how should CFOs go about measuring the success of their organization’s environmental policies? By KIRSTY GODFREY-BILLY from sustainable brands.com • RepostedL April 6, 2023

The changing role of the Chief Financial Officer has been widely discussed in recent years. CFOs today must be prepared to respond to growing interest from stakeholders in their company’s sustainability practices and are increasingly becoming some of the most important drivers of sustainability initiatives across every industry. So, let’s look at why.

In the face of climate change, transparency is becoming non-negotiable in modern business. CFOs have always handled financial and business reporting; so, we are a natural fit for to take on sustainability reporting. It’s not a question of whether CFOs will assume this new responsibility — but rather, when. Robust, data-driven reporting is key to building and maintaining trust with customers, partners, investors and employees; and this is something we need to deliver on now.

This shift in public sentiment and expectation shouldn’t come as a surprise. As we witness the climate changing around us, the average consumer expects the brands they support to be proactive and communicative about their environmental impact and how they will reduce it. In fact, a recent PwC study found that 83 percent of consumers think companies should be actively shaping ESG practices. The benefits flow internally, too — in a recent study from the European Investment Bank, three-quarters of young employees surveyed say the climate impact of prospective employers is an important consideration when job hunting.

With increased expectations to assume the role of climate controller in business, how exactly should a CFO go about measuring the success of their organization’s environmental policies?

3 KEY INSIGHTS TO SUPPORT CARBON-LABELING AMBITIONS

The SB Socio-Cultural Trends Research, conducted in partnership with Ipsos, tracks the changing drivers and behaviors of consumers around the intersection of brands and sustainable living. Our latest report explores how brands can maximize the impact of their sustainability efforts by approaching carbon-label strategies through the lens of consumer perceptions — learn more in SB’s Q4 Pulse highlights report.

As you can imagine, this is not a one-size-fits-all process. Every company and every leadership team has a unique purpose and set of values; and no two industries are necessarily impacting the environment in the same way. As a starting point, your climate strategy must be closely linked to your company strategy and purpose. Whether an agriculture company has pledged to eliminate pesticide usage or a financial institution is decarbonizing its lending portfolio, their respective CFOs should ensure clear performance targets are established and a company-wide plan is in place so meaningful progress can be delivered and reported on.

Externally, it might be assumed that because tech businesses aren’t typically considered among the biggest greenhouse gas emitters, we don’t face as much pressure to reduce and report our emissions. However, every business has a role to play in supporting the transition to a net-zero economy. The tech industry is still accountable — researchers from Lancaster University estimate that tech companies could contribute 2.1-3.9 percent of global greenhouse gas emissions.

This is why — in conjunction with a company’s sustainability experts and leaders across the business — tech CFOs should work to integrate their company’s environmental practices with their everyday compliance and tracking systems. From there, the idea of publishing their progress is much less daunting come reporting season. Whether they decide to mesh their financial and sustainability reporting into a single document such as an Annual Report or publish them separately, their sustainability practices and performance should be clear for all to see.

In an effort to introduce more transparency around our environmental impact at Xero, we’ve shared our plans to work towards net-zero emissions and set clear emissions-reduction targets — which we will share in our Annual Reports, in line with climate science. We are looking to reduce our carbon emissions right across the business — from reducing various contributors such as energy used in office spaces to indirect emissions in our value chain from cloud hosting, business travel, corporate catering and IT equipment.

Thankfully, many organizations and standards bodies exist to provide direction for companies looking to improve their sustainability performance and reporting. For example, the Task Force on Climate-related Financial Disclosures and the UN Global Compact CFO Taskforce are encouraging and supporting companies to integrate sustainable practices into all aspects of their business and report on performance. The International Financial Reporting Standards (IFRS) is also developing standards for climate accounting that are due to be released in 2023.

The most important thing to remember in all of this is to approach climate action genuinely and with commitment. Publicly reporting your sustainability performance has become as critical as reporting financial performance. Not only is it the right thing to do; it also gives leaders a broader picture of organizational performance and will support the long-term success and sustainability of every business.

To see the original post, follow this link: https://sustainablebrands.com/read/finance-investment/role-cfo-sustainability-reporting





Anti-ESG Efforts to Restrict Responsible Investing Will Cost Taxpayers Billions

6 04 2023

Image credit: Patrick Weissenberge/Unsplash

By Mary Riddle from triple pundit.com • Reposted: April 6, 2023

U.S. President Joe Biden used the first veto of his presidency last week. The reason? ESG investing. On March 27, President Biden moved to reject a bill, approved by the House and Senate, that sought to overturn a new Department of Labor rule allowing U.S. retirement fund managers to take environmental, social, and governance (ESG) considerations into account in their investment decisions.

The latest chapter in an ongoing political battle over ESG in the U.S., Biden’s veto came just a few days after more than 270 companies and investors signed an open letter pushing back against anti-ESG policies.

In the letter, investors and companies emphasized the need to consider all financial risks and opportunities — including those associated with the climate crisis — in order to make smart investments. Calling their movement Freedom to Invest, these capital market leaders urged federal and state policymakers to protect their freedom to invest responsibly, noting they must be free to consider all material financial risks and opportunities in order to plan for the long-term.

“Managing risk and opportunities is our job as investors,” said Anne Simpson, global head of sustainability for Franklin Templeton, one of the letter’s signatories, in a statement. “Our duty and our loyalty are with the people who entrust us with their money. If we don’t pay attention to the accelerating frequency of severe weather disasters and the hundreds of billions of dollars they cause, nor to scientists’ forecasts for severe risk of more of that, and to entrepreneurial companies’ innovations for solving the resulting market needs, then we are not fulfilling our fiduciary duty.” The leaders noted that ESG considerations are not political nor ideological, but rather prudent risk management and investment considerations.

The skyrocketing price tag of anti-ESG policies

Anti-ESG legislation in a number of states is poised to cost taxpayers and retirees billions. State legislatures have been forced to roll back bills that sought to limit ESG investing practices, citing financial harm to state pension funds. Texas and Florida are continuing to push for anti-ESG legislation, even as Texas’ anti-ESG policies have already cost the state millions. Pension funds in the state are warning the legislature that the most recent round of anti-ESG proposals could cost retirees in Texas $6 billion over the next 10 years. 

ESG is good for business

Climate change, social injustices, and environmental catastrophes all threaten workforces, supply chains, global markets and long-term economic growth. At the same time, “strong climate action will bring tens of trillions of dollars in additional value to the global economy along with millions of new jobs in the coming decades,” the financial leaders wrote in their letter.

Their claims are backed up by strong evidence. One recent study, for example, showed that companies with robust ESG programs saw a 9.7 percent revenue boost between 2019 and 2022, compared with a 4.5 percent boost for companies without ESG programs. The same study showed that 84 percent of companies that embrace ESG principles find it easier to attract investors and raise funds. 

The group of Freedom to Invest signatories highlighted the business case for ESG in their letter, writing: “Our consideration of material environmental, social, and governance (ESG) factors is not political or ideological. Incorporating these issues into financial decision-making represents good corporate governance, prudent risk management, and smart investment practice consistent with fiduciary duty. We factor financially material considerations, including the impacts of climate change, into our standard investment and risk management decisions, in order to protect our operations and our investments.” 

Even as ESG investing is facing backlash among some policymakers, ESG investing principles are growing in popularity. Almost $8.5 trillion in assets are currently managed by ESG-friendly investors, which is about an eighth of all total assets under management globally, and demand for sustainable funds is higher than for those that do not include ESG considerations. 

To see the original post, follow this link: https://www.triplepundit.com/story/2023/anti-esg-cost-taxpayers/770481





Has Purpose-Driven Marketing Become Less Relevant to Consumers?

5 04 2023

Photo: Unsplash / AbsolutVision

By Tom Ryan from retailwire.com • Reposted: April 5, 2023

A new study finds over 57 percent of U.S. consumers cannot name a brand that is making a difference when it comes to either the environment or diversity.

Slightly fewer, 54 percent, could not name a brand that gave back to the community, according to GfK’s first “Purpose Impact Monitor” study.

The study found that three-quarters of generic ads captured the attention of consumers. The proportion dropped to two-thirds for cause-focused ads.

“The truth today is that purpose-driven efforts and campaigns have become commonplace – even mundane,” said Eric Villain, client solutions director for Marketing Effectiveness at GfK, in a statement. “If a brand were to completely shun causes, that would likely be noticed; but supporting them is not a differentiator anymore. This means marketers and brands need to work harder – in keeping with their brand essence and the category – to really make an impression with their purpose efforts.”

Recent research from CivicScience found 73 percent of U.S. adults agree that a company’s “social consciousness and overall kindness” is either “very important” (29 percent) or “somewhat important” (44 percent) when choosing where to shop and what to buy.

The importance peaked in 2020 during the Black Lives Matter protests and the presidential election. Sentiment “softened over the past year, likely as price sensitivity and economic concerns grew.”

The socially responsible marketing consultancy Good.Must.Grow’s “Tenth Annual Conscious Consumer Spending Index” found the momentum for conscious consumerism and charitable giving surged to a record high of 51 on a scale of 100 in 2021 as the pandemic “reenergized the pursuit of purpose.” It eased to 49 in 2022.

The decline in 2022 was attributed to inflation as 46 percent of Americans said the cost of socially responsible goods and services prevented them from buying more.

“I believe this year’s data demonstrates several things, one of which is the tension involved with following through on good intentions in the face of economic pressures,” said Heath Shackleford, founder of Good.Must.Grow. “Those of us working for the growth of socially responsible brands must continue to prioritize competitive pricing.”

To see the original post, follow this link: https://retailwire.com/discussion/has-purpose-driven-marketing-become-less-relevant-to-consumers/





IPCC report: Climate solutions exist, but humanity has to break from the status quo and embrace innovation

21 03 2023

Image: Fotograf Sune Tølløse –

By Robert Lempert, Professor of Policy Analysis, Pardee RAND Graduate School and Elisabeth Gilmore, Associate Professor of Climate Change, Technology and Policy, Carleton University via The Conversation * Reposted: March 21, 2023

It’s easy to feel pessimistic when scientists around the world are warning that climate change has advanced so far, it’s now inevitable that societies will either transform themselves or be transformed. But as two of the authors of a recent international climate report, we also see reason for optimism.

The latest reports from the Intergovernmental Panel on Climate Change, including the synthesis report released March 20, 2023, discuss changes ahead, but they also describe how existing solutions can reduce greenhouse gas emissions and help people adjust to impacts of climate change that can’t be avoided.

The problem is that these solutions aren’t being deployed fast enough. In addition to pushback from industries, people’s fear of change has helped maintain the status quo. 

To slow climate change and adapt to the damage already underway, the world will have to shift how it generates and uses energy, transports people and goods, designs buildings and grows food. That starts with embracing innovation and change.

Fear of change can lead to worsening change

From the industrial revolution to the rise of social media, societies have undergone fundamental changes in how people live and understand their place in the world.

Some transformations are widely regarded as bad, including many of those connected to climate change. For example, about half the world’s coral reef ecosystems have died because of increasing heat and acidity in the oceans. Island nations like Kiribati and coastal communities, including in Louisiana and Alaska, are losing land into rising seas.Residents of the Pacific island nation of Kiribati describe the changes they’re experiencing as sea level rises.

Other transformations have had both good and bad effects. The industrial revolution vastly raised standards of living for many people, but it spawned inequality, social disruption and environmental destruction.

People often resist transformation because their fear of losing what they have is more powerful than knowing they might gain something better. Wanting to retain things as they are – known as status quo bias – explains all sorts of individual decisions, from sticking with incumbent politicians to not enrolling in retirement or health plans even when the alternatives may be rationally better. 

This effect may be even more pronounced for larger changes. In the past, delaying inevitable change has led to transformations that are unnecessarily harsh, such as the collapse of some 13th-century civilizations in what is now the U.S. Southwest. As more people experience the harms of climate change firsthand, they may begin to realize that transformation is inevitable and embrace new solutions.

A mix of good and bad

The IPCC reports make clear that the future inevitably involves more and larger climate-related transformations. The question is what the mix of good and bad will be in those transformations.

If countries allow greenhouse gas emissions to continue at a high rate and communities adapt only incrementally to the resulting climate change, the transformations will be mostly forced and mostly bad

For example, a riverside town might raise its levees as spring flooding worsens. At some point, as the scale of flooding increases, such adaptation hits its limits. The levees necessary to hold back the water may become too expensive or so intrusive that they undermine any benefit of living near the river. The community may wither away.

A person in a boat checks the river side of sandbag levee protecting a community during a flood.
Riverside communities often scramble to raise levees during floods, like this one in Louisiana.  Photo: Scott Olson/Getty Images

The riverside community could also take a more deliberate and anticipatory approach to transformation. It might shift to higher ground, turn its riverfront into parkland while developing affordable housing for people who are displaced by the project, and collaborate with upstream communities to expand landscapes that capture floodwaters. Simultaneously, the community can shift to renewable energy and electrified transportation to help slow global warming.

Optimism resides in deliberate action

The IPCC reports include numerous examples that can help steer such positive transformation.

For example, renewable energy is now generally less expensive than fossil fuels, so a shift to clean energy can often save money. Communities can also be redesigned to better survive natural hazards through steps such as maintaining natural wildfire breaks and building homes to be less susceptible to burning.

Charts showing falling costs and rising adoption of clean energy.
Costs are falling for key forms of renewable energy and electric vehicle batteries. IPCC sixth assessment report

Land use and the design of infrastructure, such as roads and bridges, can be based on forward-looking climate information. Insurance pricing and corporate climate risk disclosures can help the public recognize hazards in the products they buy and companies they support as investors.

No one group can enact these changes alone. Everyone must be involved, including governments that can mandate and incentivize changes, businesses that often control decisions about greenhouse gas emissions, and citizens who can turn up the pressure on both.

Transformation is inevitable

Efforts to both adapt to and mitigate climate change have advanced substantially in the last five years, but not fast enough to prevent the transformations already underway.

Doing more to disrupt the status quo with proven solutions can help smooth these transformations and create a better future in the process.

To see the original post, follow this link: https://theconversation.com/ipcc-report-climate-solutions-exist-but-humanity-has-to-break-from-the-status-quo-and-embrace-innovation-202134





Disaster survivors need help remaining connected with friends and families – and access to mental health care

19 03 2023

Hatay, Turkey, was hit hard by the February 2023 earthquakes. Ugur Yildirim/dia images via Getty Images

By Daniel P. Aldrich, Professor of Political Science, Public Policy and Urban Affairs and Director, Security and Resilience Program, Northeastern University and Yunus Emre Tapan, Ph.D. Student in Political Science, Northeastern University via The Conversation * Reposted: March 19, 2023

The earthquakes that struck southeastern Turkey and northern Syria in early February 2023 have killed at least 47,000 people and disrupted everyday life for some 26 million more. 

Survivors of big disasters like these earthquakes – among the worst in the region’s history – certainly need food, water, medications, blankets and other goods. But they also need psychological first aid – that is, immediate mental health counseling along with support that strengthens their connections with their friends, relatives and decision-makers. 

As scholars who study how disaster survivors benefit from preserving connections to people in their networks, we know that these social ties help with the recovery from traumatic events that cause significant upheaval.

But often in the rush to keep survivors fed, warm and housed, we’ve observed that the flow of support that focuses on meeting their psychological needs falls short of what’s needed.

Emergency response underway

The Turkish government agency responsible for disaster management – the AFAD – focuses strongly on the delivery of tents, medical care and physical aid. And the few nongovernmental organizations providing mental health care, such as the Maya Foundation and Turkish Psychological Association, have received less than 10% of the donations channeled through the Turkey Earthquake Relief Fund

Many international aid groups, private companies and NGOs have launched campaigns to support search and rescue operations and response and recovery through disaster diplomacyThe United Nations invited its member states to raise US$1 billion to support aid operations. The U.S. is providing more than $100 million in aid.

All this assistance is funding emergency response efforts and humanitarian aid that largely consists of food, medicine and shelter in the area.

The Turkish government has announced it will begin building 30,000 homes in quake-hit areas in March and will give cash aid to those affected.

Psychological aspects of disasters

Research conducted after a wide variety of catastrophes has shown that mental health problems become more common after these events. Many survivors experience anxiety, depression and post-traumatic stress disorder because of everything they have been through. 

One reason for this is that disasters can cut people off from their routines and sever access to the sources of emotional support they previously relied on. Often moved to emergency shelters, and away from their doctors, neighbors and friends, survivors – especially those without strong networks – regularly experience poor mental health.

Further, when there are many casualties after major disasters of any kind, families may have lost loved ones and still not have a gravesite at which they can mourn. Within seven weeks of Hurricane Katrina in 2005, for example, nearly half of the residents of New Orleans surveyed by the Centers for Disease Control and Prevention had PTSD symptoms

An important lesson we’ve drawn from researching what occurs after disasters is that robust social networks can soften some of the blows from these shocks. Even after someone loses a home and a sense of normalcy, staying in close touch with family and friends can minimize some of the sense of loss. 

People who are pushed out of their routines but manage to remain connected to their neighbors – who are often going through the same ordeal – tend to have lower levels of PTSD and anxiety. Their friends and relatives can provide emotional support, help them stay informed, and encourage the use of mental health treatment and outside help when it’s needed.

One of us participated in a research team that surveyed nearly 600 residents of a town located near the Fukushima Daiichi power plant after the nuclear meltdowns in March 2011. More than one-fourth of these survivors of the catastrophe had PTSD symptoms. Those with strong social networks, however, generally had fewer mental health problems than other survivors with weaker connections to their friends and loved ones.

Another study of Japan’s Great Eastern Earthquake and tsunami in 2011 that one of us took part in showed that survivors of that disaster with stronger social ties recovered more rapidly and completely following a disaster.

People dressed for winter gather in a semi-outdoor space.
Syrians gather in Aleppo, in a building damaged by the February 2023 earthquake. Louai Beshara/AFP via Getty Images

4 strategies that can help

In our view, relief organizations that operate in Turkey and Syria and government aid agencies need to focus and spend more on mental health priorities. Here are four good ways to accomplish this:

  1. Include psychologists, therapists, social workers and other mental health professionals in the mix of aid workers who arrive immediately after disasters to begin group and individual therapy. 
  2. Ensure that local faith-based organizations and spiritual leaders play key roles in the recovery process
  3. Get as many public spaces, such as cafes, libraries and other gathering spots as possible, up and running again. Even virtual get-togethers using Zoom or similar software can help maintain connections with displaced friends and loved ones – as long as survivors have working cellphone service, at a minimum.
  4. Disaster recovery efforts should make communications technology a high priority. In addition to spending on food, tents, blankets, cots and medical supplies, we recommend that basic disaster aid should include access to free phone calls and Wi-Fi so that people whose lives have been upended can stay in contact with far-flung friends and loved ones. 

Given the likelihood of more large-scale disasters in the future, we believe that it’s essential that relief efforts emphasize work that will strengthen the mental health and social networks of survivors.

To see the original post, follow this link: https://theconversation.com/disaster-survivors-need-help-remaining-connected-with-friends-and-families-and-access-to-mental-health-care-200247





This, Not That: More Consumers Are Switching Brands Based on Sustainability

18 03 2023

Image credit: Gustavo Fring/Pexels

By MARY RIDDLE FROM TRIPLEPUNDIT.COM • Reposted: March 18, 2023

We know shoppers are increasingly interested in more sustainable products, and new research indicates many are ready to leave their standby brands behind. Half of all U.S. consumers, including 70 percent of millennials, have changed food and grocery brands based on environmental, social and governance (ESG) considerations, according to new polling. 

For its latest sustainability benchmark report, the research technology company Glow surveyed 33,000 U.S. adults to get their take on the ESG performance of more than 150 food and grocery brands. Across the board, consumers report changing their spending habits to better align with their personal values — and forward-looking brands are reaping the benefits. Almost 90 percent of respondents believe it’s important for businesses to be environmentally and socially responsible, and two-thirds said they’re willing to pay more for products that support vulnerable groups and communities.

“It is vitally important for companies to contribute to supporting society and the planet. And there is a growing body of evidence that doing so is more than the right thing to do, it is good for business,” said Julia Collins, CEO of Planet FWD, a carbon management platform for consumer brands, in a statement. “This report provides further evidence … that those who are leading in consumers’ minds are already reaping the commercial benefits and are best placed for future success.” Indeed, 8 in 10 respondents said they feel more loyalty to purpose-driven brands.

ESG performance is correlated with revenue growth

Glow also found a positive correlation between ESG performance and revenue growth. Even in a troubled economy with a cost-of-living crisis, environmentally- and socially-responsible companies are seeing the economic benefits of standing for their values: 20 percent of consumers rank sustainability in their top three considerations when shopping at the grocery store, and 10 percent of millennials said sustainability is the single most important factor when making a purchase.

Additionally, while 70 percent of consumers are actively switching food and grocery brands to save money, many consider sustainability a key reason not to do so, particularly among younger shoppers. 

“Now more than ever, if brands want to retain and win consumers, they must stand for something,” Mike Johnston, managing director of data products at Glow, said in a statement. “All consumers are looking for ways to save money. They will need a compelling reason why they shouldn’t walk away from your brand for a cheaper alternative. Along with quality, sustainability is a key barrier to change, especially for millennials.” 

It’s worth noting that what consumers view as “sustainable” will vary based on the product. Consumers report that plastic and waste issues are of greater importance in the household goods department, for example, while health and wellbeing is a top concern for consumers when choosing beverages and beauty products. 

Still, across all categories, products with ESG-related claims on their packaging grew an average 1.7 percent faster than those without. Labels and messaging associated with regenerative agriculture, plastic-free products, cruelty-free operations, water footprint, and renewable energy caught consumers’ attention the most.

Consumer expectations are high

U.S. consumers widely perceived the food and grocery industry as a leader in corporate sustainability, Glow’s data revealed, but the industry still faces significant barriers to meeting consumer expectations in a few key areas. For example, almost a third of responding consumers are dissatisfied with the industry’s efforts to reduce emissions, mitigate climate change, protect wildlife and ensure the welfare of suppliers.

While being misaligned with consumer expectations is never ideal for a company or sector, this gap presents an opportunity for brands to re-engage with this growing segment of consumers and stakeholders. By aligning ESG priorities with consumer expectations, companies can take advantage of a growth opportunity, while reducing risk and improving impacts on the environment.

“There’s a role of education here that’s critical for businesses,” Tim Clover, founder and CEO of Glow, told TriplePundit. “Consumers really want to understand the issues in more detail, to understand some of the science and the lengths to which companies are going to solve these problems. Companies that are brave enough to go and take the time to explain the depth of these issues and educate the market, they’re leading. They’re winning.”

To see the original post, follow this link: https://www.triplepundit.com/story/2023/consumers-switching-brands-esg/768956





Brands Have Grown Silent on Police Violence: How Can They Do Better?

17 03 2023

Image credit: Clay Banks/Unsplash

By Mary Mazzoni from triplepundit.com • Reposted: March 17, 2021

Despite increased attention on the issue — and the rollout of piecemeal reform policies in some cities — data indicates that police violence in the U.S. is actually getting worse.

The Washington Post’s real-time database has recorded more fatal police shootings every year since it launched in 2015, with 2022 being the deadliest to date. Communities of color, particularly Black communities, continue to be disproportionately affected. Already this year, U.S. police have shot and killed 195 people, according to the database. Many, including the killings of Tyre Nichols, Keenan Anderson, Anthony Lowe Jr. and Manuel “Tortuguita” Terán, were highly publicized. Yet most of the brands that proclaimed to “stand with” Black communities following the murder of George Floyd in 2020 were largely nowhere to be seen. 

So, why have brands gone silent on the issue of police violence, and how can they do better? TriplePundit connected with leaders in sustainability and diversity, equity and inclusion (DEI) to get a better understanding. 

The hard work is just beginning 

Like the Black Lives Matter movement itself, the corporate pledges made after Floyd’s murder were about much more than police violence. Companies committed billions of dollars in funding to tackle systemic inequities across society and the economy. Some succeeded in creating measurable progress — including the push to get more Black-owned brands on store shelves and devote more mainstream advertising spend to Black-owned media companies. 

But by and large, many of these initially outspoken brands have failed to follow through. “It’s easy for everyone to jump on the bandwagon,” Emerald-Jane “EJ” Hunter, founder of the DEI-focused integrated marketing firm myWHY Agency, said of corporate stands in favor of racial equity. “But it’s hard work and often calls for financial investment for companies to actually do the work, and do it well.”

Particularly during uncertain economic times, programming that is viewed as “nice-to-have” or unrelated to the business is always at risk of being cut. And unfortunately too many brands still view their racial equity work this way

“Many brands aren’t willing to part with the investment so take the lazy route by making a statement and claims and hope, just like many things, followers and consumers will forget over time what they said they would do,” Hunter told us. “The commitment simply isn’t there to do what it takes to make the shift and change, and therein lies the problem: Until companies make the investment and give it the time that it takes, we’ll never see change.”

The benefits of going bold: How can leaders convince their bosses it’s worth the risk? 

“The issue of police violence has also become so politically charged, it’s safer for brands to not go ‘too hard’ on this stance for fear of being cancelled,” Hunter said. While brands may be more keen to back off given the “anti-woke” political climate, consumer expectations — particularly among younger demographics — are only growing

“Remaining quiet when police brutality continues to disproportionately impact communities of color is no longer an option,” said Alix Lebec, founder and CEO of Lebec Consulting, which specializes in environmental, social and governance (ESG) issues and impact investing. “Eighty-two percent of millennial consumers expect corporations to align with their social and environmental values — and to stand up for key societal issues in real time.” 

Although it may seem safer to stay silent, brands that go bold — and back it up — stand to see real benefits. “Ben & Jerry’s is one of the best examples of a company and brand that immediately spoke up after George Floyd’s murder caused by inhumane police brutality in an authentic manner,” Lebec said. “From its voiceconsumer productsdonations and stance on public policy, Ben & Jerry’s took action. This is a brand that leads with empathy and purpose.” 

The brand continues to work with grassroots racial empowerment and civil rights organizations like the Advancement ProjectClose the Workhouse Coalition and the Power U Center for Social Change. “Taking bold positions on political topics has often helped the ice cream brand,” Hunter added, citing a 2020 analysis from YouGov which found customer affinity scores double after Ben & Jerry’s publicly condemned white supremacy and police violence. “The brand’s activism isn’t just the right thing to do. It also can help, in all honesty, your bottom line.”

Still, what’s a leader to do if their company remains hesitant? “One thing a business leader can tell their boss when they receive pushback is to look at the generations to follow and what matters to them. If their company wants to be around for years to come, they’ll soon be challenged by Gen Z and millennials for whom why businesses exist matters more than what they do,” Hunter said. “You won’t exist for much longer without aligning with a cause or issue or a why that goes beyond dollars and cents.”

“It doesn’t have to be specifically police brutality,” she added, “but should that be the cause, then it’s worth knowing that advocacy work equals longevity for a brand. It also takes time to become the likes of Ben & Jerry’s, so start now, be intentional, and practice what you preach internally and externally.”

Ready to take action to curb police violence and promote equity? Here’s how to start

Hunter highly recommends connecting with outside experts or enlisting an agency to help you get better about acting and communicating around issues like police violence and equity more broadly.

“This isn’t the time to risk making mistakes with a DIY approach. You’re in this boat because if you had known better, you would’ve done better,” she told us. “Nothing is worse than getting it wrong. Let the experts guide you so you do it right.” 

For most brands, the first step in “getting it right” will start internally, with building inclusivity in operations, hiring and promotion practices, and supply chains. “It begins at home, so ensure you’re all squared away internally before making external statements that become void of truth once you’re called out on your internal practices,” Hunter advised. 

Lebec agreed. “In addition to speaking up, companies need to truly live the values they espouse,” she said. “This includes engaging in catalytic and trust-based philanthropy, impact investing and public-private partnership, supporting public policies that value equality and sustainability, and showing up for local communities.”

If brand leadership has money to invest, the way they choose to do it also makes a big difference — both in terms of maximizing impact and supporting changemakers of color who are often overlooked. “Donate and invest in local, minority-owned businesses and nonprofitsthat have a strong track record with local communities, are typically underfunded, and have the potential to create more thriving local economies,” Lebec told us.

“Corporations can also leverage their philanthropy in ways that will attract other forms of financing to the table — such as impact investment capital — and financially support organizations that are really making a difference here in the U.S. and across developing and emerging markets,” she said. “Investing directly from corporate balance sheets, for instance, could unlock billions to trillion dollars of capital for economic and social equality.”

Don’t have money? Lend your voice. “Support public policies that are leveling the playing field for underrepresented business owners and entrepreneurs and are pro-equality and sustainability,” she advised. 

However they do it, brands would be wise to recognize the urgency of getting started. “In 2023, companies need to be vulnerable, action-oriented, timely, creative and authentic — or risk losing relevancy and loyalty,” Lebec said. 

To see the original post, follow this link: https://www.triplepundit.com/story/2023/brands-stance-police-violence/768631





Forbes: Purpose is the next digital

16 03 2023

The Stakeholder Model of Purpose. Graphic: CONSPIRACY OF LOVE

The Stakeholder Model Of Purpose: How Cause Marketing, CSR, Sustainability, DEI And ESG Can Operate Harmoniously In This New Age Of Purpose. By Afdhel Aziz, Contributor, Co-Founder, Conspiracy Of Love, And Good Is The New Cool via Forbes. Reposted: March 16, 2023

One of the biggest questions in the global movement of business as a force for good is how the different disciplines of CSR, ESG, sustainability, cause marketing, and diversity and inclusion all fit with the idea of Purpose.

I propose this simple model to show how they can all work in harmony.

Purpose is the Next Digital

A good analogy to start with comes from the quote ‘Purpose is the next Digital’ by Max Lenderman. In the same way that businesses had to transform themselves in every aspect (from the supply chains to their marketing) with the arrival of digital technology, the same evolution is happening with the advent of Purpose.

We see the emergence of the term ‘Purpose’ – the overarching umbrella term now increasingly being used to describe the idea of business as a force for good – in much the same way as we see the term ‘Digital.’ Just as ‘Digital’ now covers a myriad of different channels and technologies (from CRM, to supply chain management, to social media), so too does Purpose now encompass a wide range of different disciplines that preceded it (like CSR, ESG, DEI, etc).

Moving from Shareholder to Stakeholder Capitalism

The evolution of business we are seeing has also often been described as a move away from purely Shareholder-driven capitalism (where only the needs of investors were taken into account) towards a more Stakeholder-driven model (where the needs of multiple stakeholders including employees, consumers, investors, communities and the planet are also considered).

As such, mapping different manifestations of Purpose against these stakeholder groups provides a simple way to understand how they can all work in harmony, towards the higher order purpose.

Purpose at the core: The higher order reason for a company’s existence that inspires action to profitably solve the problems of the world. This exists as the core organizing principle of a truly Purpose-driven company, acting as a North Star around which to align all of the following.

Diversity, Equity and Inclusivity (DEI) is an Employee-focused manifestation of Purpose, ensuring that there are systems and processes in place in order to ensure a culture of belonging and opportunity, regardless of gender, ethnicity, sexuality, disability or neurodiversity. Inclusion should be baked into every aspect of the employee experience from recruitment to retention to Governance. If done right, it can not only lead to employee motivation and engagement but also innovation that leads to inclusive growth, through identifying new opportunities that less diverse cultures cannot envision.

Of course, DEI is only one manifestation of Purpose as it pertains to employees: there are so many more avenues (from inspiring personal purpose, to volunteering, giving, innovation and more generally, building it into the talent value proposition (TVP) and activating it at every stage from recruitment to onboarding to retention and career planning.

Cause marketing (or Purpose-driven marketing) is the legacy term for the manifestation of Purpose towards Consumers. This has now blossomed into many forms beyond its original basic models of the past.

This could take the form of initiatives that engage consumers via simply buying the product (eg TOM’s famous 1 for 1 model or Product (Red) which helped raise money for HIV/AIDS prevention.

At retail, this could manifest in a portion of revenue from products going to good causes (for instance, see Chips Ahoy raising money for the Boys and Girls Clubs of America).

Or indeed in digital or physical activations (for instance, Airbnb’s Open Homes initiative which invited hosts to donate their homes to refugees and victims of natural disasters).

Corporate Social Responsibility (or CSR) is the manifestation of Purpose towards the Communities a company serves – whether they be geographically contextual (like helping communities in the cities the company is based in) or issue focused (like The North Face funding non-profits that help make the outdoors more diverse via their Explore Fund grant).

This has always been a form of corporate philanthropy that a company has practiced in a more ‘defensive’ mode to deflect criticism of them not being a good corporate citizen. But in recent years, progressive companies have seen the benefit of treating CSR in a more enlightened way. By representing the voice of community to the company, and building deep relationships with non-profits and other partners, it can become a vital force helping drive authenticity, innovation and growth.

Sustainability is the manifestation of Purpose towards the Planet, pertaining to everything from how a company utilizes resources efficiently (like reducing their carbon footprint, stripping plastic out of their supply chain or managing waste) to how it obtains the resources (eg agricultural or mineral) with an ethical supply chain that is respectful not only to the Earth but the people who help them obtain it (eg farmers)

ESG (Environmental, Social, Governance) is the manifestation of all of the above in a codified way towards Investors and Shareholders, in a transparent and measurable way, in a way that allows for comparison between companies. Despite attempts to politicize and demonize it, when done correctly it can become a useful tool to help articulate Commitments the company is making in service of environmental and social goals (people and planet) in an accountable and tangible way.

The key to success in this new world of Purpose is orchestration. When all these disparate disciplines are re-aligned around a powerful and inspiring Purpose, the effect is so much stronger than if they were focused on a myriad of different objectives and issues. They become parts of an orchestra playing a harmonious single theme rather than instruments operating on a discordant solo basis.

To see the original post, follow this link: https://www.forbes.com/sites/afdhelaziz/2023/03/14/the-stakeholder-model-of-purpose-how-cause-marketing-csr-sustainability-dei-and-esg-can-operate-harmoniously-in-this-new-age-of-purpose/?sh=27616a3af777





Otrium Is The Sustainable Discount Designer Retailer You Didn’t Know You Needed

13 03 2023

By Kristen Philipkoski, Contributor from Forbes.com • Reposted: March 13, 2023

Eco-conscious fashion is on the rise, but one of the most environmentally damaging industry practices—overproduction—is still common.

Fashion brands routinely produce up to 40% more clothing than they think they’ll ever sell, according to several reports. Clothing companies hope overzealous consumers will surprise them and buy more than forecasts predict. But, as frenzied as shoppers can get, they never buy all the goods manufactured.

As a result, many designers destroy extra merchandise to prevent it from winding up on the racks of off-price retailers and potentially devaluing the brand. Burberry was outed for burning $37.8 million in clothing in 2018. Chanel, Louis Vuitton, and Coach have also been caught in the act.

A new online marketplace called Otrium is providing a safe space for designers to sell their extra, previous-season merchandise at up to 70% off without diluting brand identity. With more than 400 brands already signed on, it’s the responsible shopper’s best kept secret—but it may not be that way for long.

“Every person I tell about this is like ‘how have I not heard of this before?’ This is the year we plan to make that no longer the case,” Otrium’s president and COO Zuhairah Scott Washington said during a recent press call.

Otrium was founded in 2015 by Milan Daniels and Max Klijnstra in Amsterdam and launched it’s American presence in 2021. Business in the states is quickly ramping up, with new brands consistently signing on—Closed and Rosie Assoulinebeing two of their most recent additions. In 2022, Otrium featured more than 5 million products, grew revenue by 1,000% year over year, and grew new members by 500%.

Its growth is thanks to its coveted designers and great prices, certainly, but also because of the unique business to business solutions it offers brands. The company prides itself on giving its partners access to tools that allow them to control their merchandizing, creating less of a warehouse feel and more of a luxury experience.

Brands can also track customer behavior and sales in real time.

“Partners are floored by the level of detail and data that they get about their businesses on our platform,” Washington said. “We really want them to see Otrium as their outlet and another channel for them… to help make better decisions about replenishing on our platform or even reproductions from their own core line of clothing.”

Otrium hosts both mass brands like Diane von Furstenburg and Tommy Hilfiger alongside higher-end (in the Designer Edit section) and cultish ones: Farm Rio is viral on Instagram, Reiss and Belstaff products are hard to find in the states, and Daily Paper is an edgy, inclusive favorite of the avant-fashion set, just to name a few examples.

This is not an entirely new concept—brands like Bluefly, Gilt, and RueLaLa pioneered the concept of selling past-season designer goods at lower prices—and all of those brands struggled to become profitable, eventually pursuing acquisitions in the early 2000s.

But Otrium hopes to differentiate its business by focusing on the sustainability angle and becoming a go-to for both brands and consumers who want to make more conscious consumption decisions.

Otrium also facilitates discovery across brands and hopes to guide customers to current-season, full-price products.

“We connect our consumers to a curated selection of brands they either already know and love, or brands they can discover with a great incentive to try them at a discount,” Mariah Celestine, Otrium’s U.S. General Manager said in an emailed comment. “This ease of discovery may also lead customers to pay full price for a brand’s regular collections, thereby preventing additional fashion waste and furthering our purpose.”

Celestine added that 60% of Otrium customers have tried a brand they’ve never heard of just because it’s on sale.

Fast Company recently named Otrium one of the most innovative companies of 2023 in the fashion and apparel category, “For convincing luxury brands to sell, rather than burn, last season’s merchandise.”

Industry experts say innovation is key to solving fashion’s pollution problem.

“Fashion has always been a hotbed for innovation, as well as a catalyst for social change; it’s time to leverage the industry’s creative energy to design better business models—ones that operate within the means of the planet rather than a take-make-waste approach,” wrote Angela Adams, a senior sustainability consultant at Quantis in 2021. “These could include rental, resale and repair schemes; pre-order models of production, print on demand and a departure from the traditional seasonal cycle; and a greater emphasis on product quality and durability, which is often compromised to fuel the industry’s unsustainable business model.”

Otrium’s tagline states that it wants to ensure “every piece of clothing that’s made is worn.” It’s a lofty goal, considering the literal mountains of unwanted clothing clogging African beaches, and considering Otrium does not partner with the fast fashion brands responsible for much of that detritus.

Otrium’s “code of conduct” requires partners commit to several environmental, social and government factors including fur-free garments, prohibiting human trafficking, child labor, slavery, discrimination in all forms as well as abiding by laws and regulations.

“Our aim is two-fold: to empower brands to improve their environmental impact and connect them to a base of conscious shoppers, and to help consumers build a timeless wardrobe of quality pieces that can be worn again and again, thus reducing the reliance on a ‘trend-driven’ consumption cycle,” Washington said. “This is not what fast fashion companies are known for.”

Shunning fast fashion just might be the way to go. A “total abandonment of the fast-fashion model, linked to a decline in overproduction and overconsumption, and a corresponding decrease in material,” is essential for reducing environmental damage, according to a 2020 paper published in Nature Reviews Earth & Environment.

Other experts say even small changes can make a big difference when it comes to the enormous problem or overproduction.

Reducing overproduction by just 10% could reduce emissions by about 158 million metric tons by 2030, according to a 202o study from McKinsey and Company and the Global Fashion Agenda.

Washington hopes that by helping consumers see fashion as a creative expression instead of a cycle of trend-driven consumption, they can be a catalyst for real change in the fashion industry.

“Fashion is the largest art form in the world,” she said. “And we’re really excited about providing an opportunity that allows individuals to determine their own style—not just take what people say is the hottest today but really giving them a sustainable alternative to find items that speak to them and their own personal style.”

To see the original post, follow this link: https://www.forbes.com/sites/kristenphilipkoski/2023/03/10/otrium-is-the-sustainable-discount-designer-retailer-you-didnt-know-you-needed/?sh=29b6d0a95494





Campaigns With Heart Honored As 2023 Halo Award Finalists

16 02 2023

Corporate Social Impact Winners Will Be Revealed At The May 2023 Engage For Good Conference in Atlanta, GA. From Engage for Good • February 16, 2023

In the spirit of Valentine’s Day, Engage for Good celebrates companies and causes that truly ‘get it’ – companies with heart – with the announcement of this year’s Halo Award finalists.

Now in its 21st year, the Halo Awards are North America’s highest honor for corporate social impact initiatives that showcase outstanding consumer and/or employee engagement efforts.

“At a time of such societal and political division and countless natural and manmade calamities, it is refreshing to see so many companies and causes partnering to build a better world,” said Engage for Good President David Hessekiel. “The Halo Awards is once again a celebration of outstanding efforts to sustainably create positive corporate social impact.”

Thirty-six campaigns were announced today as finalists in nine Halo Award categories. Gold and Silver Halo Award winners will be announced in each category at the Engage for Good Conference in Atlanta on May 17. Please join us in congratulating these finalists:

Consumer-Activated Corporate Donation  
Bounty #PicksItUp – Bounty & Best Friends Animal Society  
Bringing Communities Together In Nature – Sun Outdoors & National Park Foundation  
Chance & Friends Holiday Philanthropic Collection – PetSmart & PetSmart Charities  
Iced Coffee Day – Dunkin & Dunkin’ Joy In Childhood Foundation

Consumer Donation  
2022 Macy’s Holiday Campaign – Macy’s & Big Brothers Big Sisters Of America  
Integrated Partnership To Drive Point-Of-Sale Donations – JOANN & Susan G. Komen  
Pin Pad Donation – PetSmart & PetSmart Charities  
Wendy’s Frosty Treats Warm Hearts – The Wendy’s Company & The Dave Thomas Foundation For Adoption

Education  
John Hancock MLK Scholars Program – John Hancock  
STEM Careers All YEAR – General Motors & First Book  
Subaru Loves Learning – Subaru Of America & AdoptAClassroom.org  
Teacher Academy: Transforming STEM Professional Development To Spark Teachers’ Knowledge, Self-Efficacy, And Practice – Samsung Electronics America & MindSpark Learning

Emergency/Crisis Initiative  
UPS Global Vaccine Equity Initiative – UPS  
Moves That Matter – Total Quality Logistics  
PayPal’s Response To The Humanitarian Crisis In Ukraine – PayPal & Multiple Nonprofits  
Stand With Ukraine All-for-Charity Initiative – Humble Bundle, Razom For Ukraine, International Rescue Committee, International Medical Corps & Direct Relief

Employee Engagement  
Clayton Impact: Team Member Volunteer Program – Clayton  
Coast 2 Coast 4 Cancer – Bristol-Myers Squibb & V Foundation For Cancer Research  
Employee Empowerment Thru Volunteering – FedEx & Operation Warm  
Using Tech For Good: How Northwestern Mutual Leverages The Passions Of Its Employees To Make A Positive Impact In Their Communities Through STEM-based Projects – Northwestern Mutual

Health (Physical or Mental Health)  
Advancing Equity In Maternal Health – Elevance Health, Creating Healthier Communities, March Of Dimes & 23 Local Nonprofit Organizations  
Bloom: Growing Kids Mental Well-Being – Nationwide, Nationwide Children’s Hospital & On Our Sleeves  
iHeart National Recovery Month – iHeart & The Voices Project  
Mosquitoes Don’t Deserve a Drop – Orkin & American Red Cross

JEDI (Justice, Equity, Diversity And/Or Inclusion)  
Fast Break For Small Business – LegalZoom & Accion Opportunity Fund  
Leveling The Playing Field: Engaging Fans And Players For Financial Equity And Inclusion – U.S. Women’s National Team Players Association & Kiva Microfunds  
Nespresso x Ali Forney Center – Nespresso USA x Accompany Creative & The Ali Forney Center  
Justice For Change – Relativity

Social Impact Video  
Peace Builders – Microsoft & Nobel Peace Center  
Styles Of Pride Initiative – Macy’s & The Trevor Project  
Teen Tech Center “Mentor Moments” – Best Buy & Best Buy Foundation  
The Big Wait PSA – Arby’s & Big Brothers Big Sisters of America

Social Service  
#MomsUnite4Milk To Support Families Impacted By The Formula & Human Milk Shortages – Medela  
Lowe’s Hometowns – Lowe’s & Points of Light  
HelloFresh Meals With Meaning Program – HelloFresh & Partners  
Project DASH – DoorDash

About Engage for Good  
Engage for Good is a professional development organization that helps social impact leaders at businesses and nonprofits access the resources and community they need in order to build a better world and the bottom line. While best known for its annual conference and the Halo Awards, Engage for Good provides year-round resources, trainings and events to help corporate social impact professionals advance their careers, campaigns and organizations. Learn more at http://www.engageforgood.com/.





‘World’s Broken Workplaces’ Need to Prioritize Engagement

15 02 2023

Image credit: Crew/Unsplash

By Amy Brown from Triple Pundit • February 15, 2023

It’s odd to think that people are nostalgic for the earlier days of COVID-19, but a new Gallup poll shows that workers miss the increased flexibility and empathy employers adopted at the start of the pandemic. Nearly 75 percent of global employees now say they are either not engaged or actively disengaged at work. Why? It seems workers feel they are once again being treated like cogs in the machine, rather than human beings.

“The world is closer to colonizing Mars than it is to fixing the world’s broken workplaces,” Gallup’s annual State of the Global Workplace Report put it bluntly, noting that employee engagement has reached its lowest level since 2015.

In addition, stress levels among professionals worldwide are at “an all-time high.” Gallup found that 59 percent and 56 percent of disengaged employees report experiencing stress and worry frequently at work.

Employers are missing the boat on engagement

What gives? Unfair treatment at work topped the list as the leading cause of employee disengagement, Gallup found, with an unmanageable workload, unclear communication from managers, lack of manager support, and unreasonable time pressures close behind.

The report found the engagement elements with the most marked declines since the onset of the COVID-19 pandemic were:

  • Clarity of expectations
  • Connection to the mission or purpose of the company
  • Opportunities to learn and grow
  • Opportunities to do what employees do best
  • Feeling cared about at work

About 32 percent of the 67,000 full- and part-time employees surveyed were engaged in their work in 2022, while 18 percent were actively disengaged. Active disengagement has risen each year since 2020. The remaining respondents — 50 percent — were neither engaged nor actively disengaged. In the U.S. in particular, the latest data shows the lowest ratio of engaged-to-actively disengaged employees since 2013.

This is not just a U.S. phenomenon. Fewer than 2 in 10 European employees feel engaged at work — lower than any part of the world.

Millennials and Gen Z employees are even more disengaged

The trend of disengagement and job-hopping is even more pronounced among Generation Z and young millennials. This reporter did her own survey close to home: My millennial daughter, Marielle Velander, 30, has worked for several years in the tech industry, and she had a definite view on the Gallup findings.

“In today’s fast-paced tech scene, it seems like new titles and functions are being invented all the time, without clear job descriptions,” she said. “This was the case with my role of product operations, a new type of role that had me reshuffled in multiple organizations amid a context of ‘organizational change’ or ‘strategy definition.’ This constant reshuffling has left me and many former colleagues disengaged and unclear about how we provide value to the organization. I kept wondering why executives did not understand the revenue-generating aspects of my role.”

Her advice for business leaders looking to do things differently? “Companies should do a better job of managing change fatigue and providing clear job descriptions. They should also be more open to investing in innovative new roles, like product operations, and give these new roles a chance to show their value before folding [them] into yet another radical strategy change.”

The research bears out these observations. The top five reasons millennials leave their jobsinclude no opportunity for growth and feeling disengaged and under-appreciated.

millennial tech worker Marielle Velander talks engagement at work
Millennial tech employee Marielle Velander, 30. 

Managers need to be better coaches

No matter the generation, contented employees find their work rewarding and meaningful — and that happens when leaders prioritize employee well-being and engagement, Gallup found.

“Managers need to be better listeners, coaches and collaborators,” researchers recommended in the Gallup report. “Great managers help colleagues learn and grow, recognize their colleagues for doing great work, and make them truly feel cared about. In environments like this, workers thrive.”

Other recent research indicates the problem doesn’t lie in the trend toward more remote work, either. Some 52 percent of workers recently told the Conference Board that having a caring and empathetic leader is more important now than before the pandemic. Whether they work in an office, at home or a hybrid of both has no impact on that view, or their level of engagement, according to the survey.

There is plenty of evidence that engaged workers are a smart investment for employers. Some studies have found that engaged employees outperform their peers that are not engaged. Overall, companies with high employee engagement are 21 percent more profitable.

The risk of not taking action to engage your employees is losing talent — especially young talent — altogether. Marielle has taken a year-long break from her tech career to travel the world. As she described it: “I’m trying to realign with my purpose after feeling like I lost my agency over my career.” It would seem she is not alone.

To see the original post, follow this link: https://www.triplepundit.com/story/2023/broken-workplaces-employee-engagement/766126





Newsweek publishes its list of America’s Most Responsible Companies for 2023

15 01 2023

America’s Most Responsible Companies 2023

In recent years, and especially with the rise in popularity of “ESG” (environment, social and corporate governance) focused investing, “corporate responsibility” has become a phrase many companies are happy to use in their advertising. There is no set definition but generally it is used as shorthand for “Our company is not a soulless machine designed to do absolutely anything–no matter how destructive, reckless or dishonest–in pursuit of a buck.” In any given case, it can be hard to tell whether such a statement means a corporation really tries to treat its customers, employees and planet decently or is just public relations blather. Talking the talk is easy, but walking the walk is hard.

To highlight those corporations that are actually serious about trying to be good guys, Newsweek has partnered with global research and data firm Statista for our fourth annual list of America’s Most Responsible Companies. This year our list includes 500 of the U.S’s largest public corporations. They vary dramatically by size and by industry. We found the largest number of responsible companies (55) in the materials and chemicals business; the fewest (12) in hotels, dining and leisure. Our overall number one this year is the computer hardware giant HP.

We are proud to present this year’s ranking and to honor companies that actually mean it when they say they are serious about being good corporate citizens.

RankCompanyHQ StateIndustry RankIndustryOverall ScoreEnvironmental ScoreSocial ScoreCorporate Governance Score
1HPCalifornia1Technology Hardware93.0994.9499.5184.93
2General MillsMinnesota1Consumer Goods91.7992.0686.8496.56
3Whirlpool CorporationMichigan2Consumer Goods91.5393.8385.2195.64
4Merck & CoNew Jersey1Health Care & Life Sciences89.9591.07100.0078.86
5CloroxCalifornia3Consumer Goods89.5694.6888.0886.03
6HNIIowa4Consumer Goods89.4096.2187.9284.15
7Applied MaterialsCalifornia2Technology Hardware89.1291.0289.6486.80
8IntelCalifornia3Technology Hardware88.9888.3092.5186.21
9S&P GlobalNew York1Financial88.8095.2371.27100.00
10TapestryNew York5Consumer Goods88.6991.6087.4287.14
11XylemDistrict of Columbia1Capital Goods88.6895.0277.2193.90
12Abbott LaboratoriesIllinois2Health Care & Life Sciences88.0389.8480.9293.40
13QualcommCalifornia4Technology Hardware87.7283.3583.7996.10
14Keysight TechnologiesCalifornia1Software & Telecommunications87.6889.8679.2194.08
15AptargroupIllinois1Materials & Chemicals87.6896.7888.2478.13
16Texas InstrumentsTexas5Technology Hardware87.3984.5795.1582.53
17MicrosoftWashington2Software & Telecommunications86.9798.7669.1193.14
18Estee Lauder CompaniesNew York6Consumer Goods86.6192.8581.3885.69
19Cisco SystemsCalifornia6Technology Hardware86.5599.5174.5585.70
20Advanced Micro DevicesCalifornia7Technology Hardware86.5293.9775.3790.30
21BroadcomCalifornia8Technology Hardware86.2981.9282.4294.61
22AvientOhio2Materials & Chemicals86.2791.0978.5389.28
23Sensata TechnologiesMassachusetts9Technology Hardware86.0386.7878.1793.23
24Owens CorningOhio3Materials & Chemicals85.8082.4179.8995.19
25CortevaIndiana4Materials & Chemicals85.7981.4080.3895.69
26NVIDIACalifornia10Technology Hardware85.6986.9484.0886.13
27IlluminaCalifornia3Health Care & Life Sciences85.5490.5893.3772.75
28Campbell SoupNew Jersey7Consumer Goods85.2591.9078.6085.34
29Boston PropertiesMassachusetts1Real Estate & Housing85.2399.3878.1378.29
30Analog DevicesMassachusetts11Technology Hardware85.0995.5972.4587.34
31LumentumCalifornia3Software & Telecommunications85.0393.0876.4785.63
32JacobsTexas1Professional Services84.9895.2179.3280.50
33Maxim Integrated ProductsCalifornia12Technology Hardware84.9591.5780.1883.20
34Hewlett Packard EnterpriseTexas13Technology Hardware84.8095.3083.1576.04
35CumminsIndiana1Automotive & Components84.6392.1478.1683.68
36Lear CorporationMichigan2Automotive & Components84.6291.8170.8091.34
37Edgewell Personal CareConnecticut8Consumer Goods84.5789.8977.3486.57
38PayPal HoldingsCalifornia2Financial84.3593.7569.9789.42
39Walt DisneyCalifornia1Hotels, Dining & Leisure84.2793.5776.4082.94
40MastercardNew York3Financial84.2096.2765.9090.52
41ComericaTexas4Financial84.0990.7583.0178.59
42TrinseoPennsylvania5Materials & Chemicals84.0491.9977.8782.34
43United RentalsConnecticut2Professional Services83.7492.0981.6477.60
44Iron MountainMassachusetts4Software & Telecommunications83.7293.3572.5285.39
45Regeneron PharmaceuticalsNew York4Health Care & Life Sciences83.5685.0887.6977.98
46EcolabMinnesota6Materials & Chemicals83.5596.3884.5069.88
47Berry GlobalIndiana7Materials & Chemicals83.5190.2974.1286.20
48Sun CommunitiesMichigan2Real Estate & Housing83.4890.3674.0886.09
49Newmont GoldColorado8Materials & Chemicals83.4066.2194.6789.39
50Eversource EnergyMassachusetts1Energy & Utilities83.3094.1582.1973.66
51Vertex PharmaceuticalsMassachusetts5Health Care & Life Sciences83.2674.6191.8483.40
52SeagenWashington6Health Care & Life Sciences83.1884.0783.0682.48
53American TowerMassachusetts5Software & Telecommunications83.1287.1581.7480.56
54Lam ResearchCalifornia14Technology Hardware82.9992.9887.8868.22
55Granite ConstructionCalifornia2Capital Goods82.9883.9777.9187.15
56General MotorsMichigan3Automotive & Components82.9491.3468.2889.29
57CraneConnecticut9Materials & Chemicals82.7984.8177.9285.72
58IngevitySouth Carolina10Materials & Chemicals82.6372.5188.2187.23
59ZoetisNew Jersey7Health Care & Life Sciences82.6085.4177.7584.72
60Baxter InternationalIllinois8Health Care & Life Sciences82.5992.1780.8074.90
61Moody’sNew York5Financial82.5484.4471.1692.10
62Edwards LifesciencesCalifornia9Health Care & Life Sciences82.4986.8771.6389.05
63Lowe’s CompaniesNorth Carolina1Retail82.4091.2775.8880.12
64Public Service Enterprise GroupNew Jersey2Energy & Utilities82.3380.8381.8984.35
65Kimberly-ClarkTexas9Consumer Goods82.3079.5176.1491.33
66JabilFlorida15Technology Hardware82.1183.5273.9188.96
67Regency CentersFlorida3Real Estate & Housing82.0288.7677.3280.09
68Motorola SolutionsIllinois16Technology Hardware81.9990.4471.8883.74
69Keurig Dr PepperMassachusetts10Consumer Goods81.9888.0874.8683.09
70Dell TechnologiesTexas17Technology Hardware81.9392.2876.1377.47
71AGCOGeorgia3Capital Goods81.9275.6281.9988.23
72Las Vegas SandsNevada2Hotels, Dining & Leisure81.7687.3780.5277.47
73Waste ManagementTexas3Energy & Utilities81.6382.3684.3078.31
74Jones Lang LaSalleIllinois4Real Estate & Housing81.6384.2672.3188.39
75Western DigitalCalifornia18Technology Hardware81.5883.5683.1878.08
76Armstrong World IndustriesPennsylvania4Capital Goods81.4884.0278.0782.42
77RibbonTexas6Software & Telecommunications81.3982.5077.3184.44
78KrogerOhio2Retail81.3488.1571.7684.19
79Principal Financial GroupIowa6Financial81.2183.4873.9486.29
80CaleresMissouri11Consumer Goods81.1481.3281.9880.19
81McCormick & CompanyMaryland12Consumer Goods81.0693.5983.2666.42
82Summit MaterialsColorado11Materials & Chemicals80.9883.8972.8786.26
83Kimball InternationalIndiana13Consumer Goods80.8989.7279.0574.01
84AdobeCalifornia7Software & Telecommunications80.8788.8171.9981.89
85AmphenolConnecticut19Technology Hardware80.8489.6773.7079.25
86Huntington BancsharesOhio7Financial80.8284.5079.2678.80
87Cadence Design SystemsCalifornia8Software & Telecommunications80.7963.7989.2289.41
88PPLPennsylvania4Energy & Utilities80.7868.5799.2874.55
89Ball CorpColorado12Materials & Chemicals80.6986.8479.9575.38
90EXL ServicesNew York3Professional Services80.6777.7272.0392.33
91Healthpeak PropertiesColorado5Real Estate & Housing80.5490.2874.8476.59
92Sherwin-WilliamsOhio13Materials & Chemicals80.4987.9970.0683.50
93Univar SolutionsIllinois14Materials & Chemicals80.4792.8262.6586.02
94American WaterNew Jersey5Energy & Utilities80.4374.2291.9475.22
95HasbroRhode Island14Consumer Goods80.4189.3785.2266.72
96AppleCalifornia20Technology Hardware80.2491.3763.0086.45
97TargetMinnesota3Retail80.1890.2170.3080.10
98Newell BrandsGeorgia15Consumer Goods80.0081.8872.4485.75
99DeereIllinois5Capital Goods80.0087.9387.4364.71
100ManpowerGroupWisconsin4Professional Services79.9393.0972.2774.53
101Agilent TechnologiesCalifornia10Health Care & Life Sciences79.9394.5264.9280.45
102Baker HughesTexas6Energy & Utilities79.8991.9077.3470.53
103American ExpressNew York8Financial79.8793.4664.7181.55
104PNC Financial ServicesPennsylvania9Financial79.8183.3278.9877.22
105Hudson Pacific PropertiesCalifornia6Real Estate & Housing79.7084.2175.6579.33
106First SolarArizona7Energy & Utilities79.6789.7873.5875.74
107Eastman ChemicalTennessee15Materials & Chemicals79.6668.3486.2484.48
108Mettler-Toledo InternationalOhio21Technology Hardware79.6188.1964.8185.91
109NielsenNew York5Professional Services79.5983.7174.1680.98
110HessNew York8Energy & Utilities79.5977.8881.7379.24
111Colgate-PalmoliveNew York16Consumer Goods79.5580.5474.8783.31
112CenterPoint EnergyTexas9Energy & Utilities79.5471.0192.3775.31
113CBRE GroupTexas7Real Estate & Housing79.5272.9977.7187.94
114PPG IndustriesPennsylvania16Materials & Chemicals79.4782.4077.5878.53
115Becton Dickinson andNew Jersey11Health Care & Life Sciences79.4688.5168.8681.09
116Carter’sGeorgia17Consumer Goods79.4188.6974.6774.98
117Verizon CommunicationsNew York9Software & Telecommunications79.3988.2073.2776.79
118UbiquitiNew York10Software & Telecommunications79.1683.5564.8389.18
119BorgWarnerMichigan4Automotive & Components79.0779.1178.4979.67
120PotlatchDelticWashington6Capital Goods79.0578.8472.5185.88
121M&T BankNew York10Financial79.0183.6570.1883.28
122W W GraingerIllinois7Capital Goods78.9576.6775.7484.51
123AutodeskCalifornia11Software & Telecommunications78.9484.1384.9667.82
124IBMNew York12Software & Telecommunications78.8780.9676.7878.93
125Howmet AerospacePennsylvania8Capital Goods78.8580.6369.0286.99
126Deckers OutdoorCalifornia18Consumer Goods78.8369.7382.8284.02
127California Water Service GroupCalifornia10Energy & Utilities78.7770.1489.8476.40
128Regal RexnordWisconsin9Capital Goods78.6793.1167.7375.26
129NasdaqNew York11Financial78.6776.0163.9996.08
130Micron TechnologyIdaho22Technology Hardware78.6480.3678.3077.34
131Zurn Elkay Water SolutionsWisconsin10Capital Goods78.5680.9676.5878.22
132Thermo Fisher ScientificMassachusetts12Health Care & Life Sciences78.5477.0372.5586.11
133CommScope Holding CompanyNorth Carolina23Technology Hardware78.4794.4267.5473.55
134Kraft HeinzIllinois19Consumer Goods78.4581.0870.6483.71
135FMCPennsylvania17Materials & Chemicals78.3885.0167.1283.09
136Tennant CompanyMinnesota11Capital Goods78.3767.7487.1180.34
137CSXFlorida1Transport & Logistics78.2684.6469.5880.65
138CelaneseTexas18Materials & Chemicals78.2669.3497.3568.16
139AZZTexas12Capital Goods78.2083.2765.9785.43
140IDEXX LaboratoriesMaine13Health Care & Life Sciences78.1975.7882.6276.26
141GapCalifornia4Retail78.1977.4367.9989.22
142Williams CompaniesOklahoma11Energy & Utilities78.1766.1492.0376.41
143Emerson ElectricMissouri13Capital Goods78.1385.1172.7676.61
144Church & DwightNew Jersey20Consumer Goods78.0793.4472.0368.82
145Marriott InternationalMaryland3Hotels, Dining & Leisure78.0679.5581.8272.88
146SempraCalifornia12Energy & Utilities78.0565.6388.5680.02
147InvescoGeorgia12Financial78.0391.1365.3277.73
148ValvolineKentucky5Automotive & Components77.9278.8972.4182.54
149Ingersoll RandNorth Carolina14Capital Goods77.8881.9666.9384.83
150UnitedHealth GroupMinnesota14Health Care & Life Sciences77.8891.8671.4470.43
151ViasatCalifornia13Software & Telecommunications77.8487.0373.7772.83
152The Home DepotGeorgia5Retail77.8078.6276.6378.25
153Host Hotels & ResortsMaryland4Hotels, Dining & Leisure77.7890.0668.7874.60
154Norfolk SouthernGeorgia2Transport & Logistics77.7782.8270.7979.77
155RepligenMassachusetts15Health Care & Life Sciences77.7676.5566.7190.08
156VisteonMichigan6Automotive & Components77.7492.0473.4267.87
157Yum! BrandsKentucky5Hotels, Dining & Leisure77.7191.5862.7778.88
158Lennox InternationalTexas15Capital Goods77.7189.8474.6668.70
159ServiceNowCalifornia14Software & Telecommunications77.6878.0168.5286.58
160Commercial Metals CompanyTexas19Materials & Chemicals77.6882.8070.4579.86
161Conagra BrandsIllinois21Consumer Goods77.6390.1369.8173.03
162WatersMassachusetts16Health Care & Life Sciences77.6392.6567.2673.06
163JPMorgan Chase & CoNew York13Financial77.6084.0163.4985.37
164AbbVieIllinois17Health Care & Life Sciences77.5584.3970.8377.52
165MetLifeNew York14Financial77.4881.3467.3283.87
166West Pharmaceutical ServicesPennsylvania18Health Care & Life Sciences77.4479.2469.2283.95
167California ResourcesCalifornia13Energy & Utilities77.2873.0283.6975.20
168DanaherDistrict of Columbia19Health Care & Life Sciences77.2269.8677.6584.23
169FedExTennessee3Transport & Logistics77.2173.6875.9582.08
170NordsonOhio16Capital Goods77.1570.8083.4177.30
171Bank of AmericaNorth Carolina15Financial77.1490.2969.7371.50
172USANA Health SciencesUtah22Consumer Goods77.0274.0575.4481.65
173LabcorpNorth Carolina20Health Care & Life Sciences76.9684.1170.4876.40
174TeradataCalifornia15Software & Telecommunications76.9578.6861.3190.94
175Best BuyMinnesota6Retail76.8892.5272.7665.45
176KennametalPennsylvania17Capital Goods76.8886.1673.5371.02
177Stanley Black & DeckerConnecticut18Capital Goods76.8792.6664.9073.14
178AlcoaPennsylvania20Materials & Chemicals76.8061.4381.7187.33
179KoppersPennsylvania20Materials & Chemicals76.8079.1880.9070.41
180United TherapeuticsMaryland21Health Care & Life Sciences76.7961.4583.9485.03
181PfizerNew York22Health Care & Life Sciences76.7673.3569.7887.21
182MascoMichigan19Capital Goods76.6975.3669.0985.71
183Kimco RealtyNew York8Real Estate & Housing76.6786.4085.3258.37
184Qurate Retail GroupPennsylvania7Retail76.5688.5571.5369.68
185OtisConnecticut20Capital Goods76.5075.2872.0382.26
186Organon & Co.New Jersey23Health Care & Life Sciences76.4376.6284.3168.44
187Reliance Worldwide CorporationGeorgia21Capital Goods76.3867.2675.2486.71
188Air Products and ChemicalsPennsylvania22Materials & Chemicals76.3778.0176.9974.18
189Fluor CorporationTexas22Capital Goods76.3380.7070.0378.34
190SPXNorth Carolina23Capital Goods76.3178.1471.9378.94
191Darling IngredientsTexas23Consumer Goods76.2971.3668.3489.25
192Insulet CorporationMassachusetts24Health Care & Life Sciences76.2479.8077.5771.45
193Essex Property TrustCalifornia9Real Estate & Housing76.1688.5471.3868.65
194Truist FinancialNorth Carolina16Financial76.1168.7882.0477.59
195AtkoreIllinois24Capital Goods76.1175.2667.0686.09
196Pioneer Natural ResourcesTexas14Energy & Utilities76.0982.8079.1966.36
197VMwareCalifornia16Software & Telecommunications75.99100.0045.9282.14
198Regions FinancialAlabama17Financial75.9773.1977.6677.14
199WorkdayCalifornia17Software & Telecommunications75.9778.8867.5281.59
200SnapCalifornia18Software & Telecommunications75.9271.2884.7771.77
201PVHNew York8Retail75.9088.6066.9772.21
202Fifth Third BankOhio18Financial75.8993.1970.2564.33
203InfineraCalifornia24Technology Hardware75.8981.9468.9976.82
204Kilroy RealtyCalifornia10Real Estate & Housing75.8788.9263.4275.36
205Watts Water TechnologiesMassachusetts25Capital Goods75.8380.2466.1581.17
206XeroxConnecticut25Technology Hardware75.8096.3862.4868.63
207PrudentialNew Jersey19Financial75.7881.0965.5580.79
208Digital Realty TrustTexas11Real Estate & Housing75.7780.9278.3968.09
209OnsemiArizona26Technology Hardware75.6885.9956.0785.06
210BizLinkCalifornia26Technology Hardware75.6880.8273.6572.64
211Brixmor Property GroupNew York12Real Estate & Housing75.6573.2787.6166.15
212APA CorpTexas15Energy & Utilities75.5964.6174.6387.61
213Tractor Supply Co.Tennessee9Retail75.5080.3677.1769.07
214Dover CorporationIllinois26Capital Goods75.4773.5368.8184.14
215Universal DisplayNew Jersey28Technology Hardware75.4474.9980.4770.93
216United Parcel ServiceGeorgia4Transport & Logistics75.4375.2074.2676.91
217DanaOhio7Automotive & Components75.4283.1170.3872.86
218MicrochipArizona29Technology Hardware75.4281.4764.4380.44
219Teledyne TechnologiesCalifornia30Technology Hardware75.4180.2369.8976.18
220Element SolutionsFlorida23Materials & Chemicals75.4086.7466.4673.09
221GXOConnecticut5Transport & Logistics75.3276.8379.6269.60
222Fortune BrandsIllinois24Consumer Goods75.2980.4671.9573.53
223Weatherford InternationalTexas16Energy & Utilities75.2570.3578.9876.48
224Federal Realty Investment TrustMaryland13Real Estate & Housing75.2186.3264.4174.97
225J M SmuckerOhio25Consumer Goods75.2086.3563.5275.81
226GlobalFoundriesNew York31Technology Hardware75.1688.6966.3570.52
227AT&TTexas19Software & Telecommunications75.1480.1672.3672.97
228General ElectricMassachusetts27Capital Goods75.1077.6370.3777.37
229HubbellConnecticut28Capital Goods75.0577.6369.0978.51
230VF CorporationColorado26Consumer Goods75.0584.5869.7670.88
231AvalonBay CommunitiesVirginia14Real Estate & Housing74.8392.1467.1165.32
232Vornado Realty TrustNew York15Real Estate & Housing74.7990.4362.6971.34
233Crown HoldingsPennsylvania24Materials & Chemicals74.7774.3063.9286.16
234VirtusaMassachusetts20Software & Telecommunications74.6789.4864.0370.59
235CintasOhio27Consumer Goods74.6075.7168.6479.53
236State StreetMassachusetts20Financial74.5988.5853.6481.63
237Public StorageCalifornia16Real Estate & Housing74.5186.4770.0167.14
238GreifOhio25Materials & Chemicals74.4487.0258.1678.23
239Pacific Premier BancorpCalifornia21Financial74.3783.9369.6469.63
240Helmerich & PayneOklahoma17Energy & Utilities74.3667.6873.1382.34
241Salesforce.ComCalifornia21Software & Telecommunications74.2778.9671.6672.28
242LPL FinancialCalifornia22Financial74.2681.8669.4571.54
243Comfort Systems USATexas29Capital Goods74.2277.0668.9976.69
244Realty IncomeCalifornia17Real Estate & Housing74.2070.2089.5862.89
245National Energy Services ReunitedTexas18Energy & Utilities74.1979.0066.0877.58
246AlbemarleNorth Carolina26Materials & Chemicals74.1970.5883.9368.13
247Crown CastleTexas22Software & Telecommunications74.1571.8972.7077.93
248Arista NetworksCalifornia23Software & Telecommunications74.0576.5065.1080.64
249Quaker HoughtonPennsylvania27Materials & Chemicals74.0375.3460.0586.78
250ADMIllinois28Consumer Goods73.9780.6072.9668.45
251BungeMissouri29Consumer Goods73.9188.1567.9065.76
252UnumTennessee23Financial73.9071.2371.5079.04
253SBAFlorida24Software & Telecommunications73.8767.9566.8286.92
254Hormel FoodsMinnesota30Consumer Goods73.8779.3283.4558.93
255VentasIllinois18Real Estate & Housing73.8171.8170.4579.24
256SpireMissouri19Energy & Utilities73.7964.7785.2471.43
257TimkenOhio30Capital Goods73.7780.5271.7069.18
258Bank of New York MellonNew York24Financial73.7687.9265.3868.07
259Omnicom GroupNew York6Professional Services73.7471.8971.3378.07
260ItronWashington7Professional Services73.7380.4068.4372.44
261Phibro Animal HealthNew Jersey25Health Care & Life Sciences73.7271.0669.6280.55
262Constellation Energy CorporationMaryland20Energy & Utilities73.7064.2985.6671.20
263Juniper NetworksCalifornia32Technology Hardware73.6767.2974.1679.62
264Cirrus LogicTexas33Technology Hardware73.6463.0473.1784.78
265Adtalem Global EducationIllinois8Professional Services73.6377.2271.7771.99
266TeradyneMassachusetts34Technology Hardware73.6079.6349.8891.39
267ABM IndustriesNew York9Professional Services73.6056.9877.1186.77
268CoupaCalifornia25Software & Telecommunications73.5673.9065.7181.15
269Allison TransmissionIndiana31Capital Goods73.5180.6664.3275.63
270MacerichCalifornia19Real Estate & Housing73.5090.0356.9173.64
271Illinois Tool WorksIllinois32Capital Goods73.4482.9468.8368.64
272Kosmos EnergyTexas21Energy & Utilities73.4270.5580.3569.43
273TPI CompositesArizona33Capital Goods73.4273.5382.3564.43
274Knowles CorporationIllinois35Technology Hardware73.4087.2468.2964.75
275TJX CompaniesMassachusetts10Retail73.3773.7766.6679.75
276Avanos MedicalGeorgia26Health Care & Life Sciences73.3676.4873.2370.45
277AMETEKPennsylvania36Technology Hardware73.2686.1570.6663.07
278Tanger Factory Outlet CentersNorth Carolina20Real Estate & Housing73.2583.3574.9861.52
279Cooper-Standard HoldingsMichigan8Automotive & Components73.1190.4672.4156.55
280NiSourceIndiana22Energy & Utilities73.0871.7076.5471.06
281American Axle & Manufacturing HoldingsMichigan9Automotive & Components73.0478.0465.5275.64
282HalliburtonTexas23Energy & Utilities73.0374.0671.4973.63
283Helen of TroyTexas31Consumer Goods73.0079.4579.5360.11
284NetAppCalifornia26Software & Telecommunications72.9667.8260.0091.13
285ResMedCalifornia27Health Care & Life Sciences72.9374.9067.8876.08
286Alliant EnergyWisconsin24Energy & Utilities72.9369.0886.6563.12
287Hilton Worldwide HoldingsVirginia6Hotels, Dining & Leisure72.9275.4267.5775.85
288CatalentNew Jersey28Health Care & Life Sciences72.9281.3068.6368.90
289WestrockGeorgia28Materials & Chemicals72.9064.8270.8183.14
290CarrierFlorida34Capital Goods72.8780.9272.6465.13
291Expeditors International of WashingtonWashington6Transport & Logistics72.8480.8076.3261.48
292GenArizona27Software & Telecommunications72.8061.3167.4189.73
293Mueller Water ProductsGeorgia35Capital Goods72.7974.3470.8073.31
294CaterpillarIllinois36Capital Goods72.7276.5862.0679.62
295Green PlainsNebraska29Materials & Chemicals72.7161.1875.0781.94
296XPO LogisticsConnecticut7Transport & Logistics72.7067.6672.5877.94
297Equity ResidentialIllinois21Real Estate & Housing72.6684.7065.6467.73
298AramarkPennsylvania7Hotels, Dining & Leisure72.6274.9968.8774.06
299Alphabet (Google)California28Software & Telecommunications72.5388.9359.5069.25
300PetcoCalifornia11Retail72.5084.1659.5773.83
301Ormat TechnologiesNevada25Energy & Utilities72.4970.3171.2875.96
302MattelCalifornia32Consumer Goods72.4480.9270.7965.71
303Hecla MiningIdaho30Materials & Chemicals72.3977.5158.8980.84
304FactSetConnecticut25Financial72.3751.5373.5892.06
305Simpson Manufacturing CompanyCalifornia37Capital Goods72.3668.7477.9370.49
306Compass Minerals InternationalKansas31Materials & Chemicals72.3263.9873.7279.33
307Charles River LaboratoriesMassachusetts29Health Care & Life Sciences72.3177.8374.3264.86
308Graphic PackagingGeorgia32Materials & Chemicals72.3069.0072.9974.98
309GrafTech InternationalOhio38Capital Goods72.2670.2871.3475.22
310KeyCorpOhio26Financial72.2579.8559.8777.10
311OshkoshWisconsin10Automotive & Components72.2083.5370.9362.21
312Kansas City SouthernMissouri8Transport & Logistics72.1158.9979.0978.29
313IPGNew York10Professional Services72.1074.3160.2081.88
314HubSpotMassachusetts29Software & Telecommunications72.0979.3851.3685.62
315Goodyear Tire & Rubber CoOhio11Automotive & Components72.0679.6970.6565.93
316Kelly ServicesMichigan11Professional Services72.0270.5775.1170.46
317SimsNew York33Materials & Chemicals71.9781.0564.9969.95
318BalchemNew York34Materials & Chemicals71.9358.1568.0289.68
319CotyNew York33Consumer Goods71.9083.4272.7559.62
320KratonTexas35Materials & Chemicals71.9071.6470.9873.15
321DXC TechnologyVirginia12Professional Services71.8677.4565.6872.54
322Worthington IndustriesOhio36Materials & Chemicals71.8387.7054.7373.14
323SanminaCalifornia37Technology Hardware71.7779.0754.6081.73
324Scotts Miracle-GroOhio37Materials & Chemicals71.7677.4169.0068.94
325NOVTexas26Energy & Utilities71.7569.2375.8570.23
326Columbus McKinnonNew York39Capital Goods71.6990.9464.4559.76
327U.S. SilicaTexas38Materials & Chemicals71.5673.6580.8960.23
328SynopsysCalifornia30Software & Telecommunications71.5169.4463.5281.63
329AECOMTexas13Professional Services71.4655.0880.0879.28
330UnifiNorth Carolina39Materials & Chemicals71.4573.5064.8876.06
331FortiveWashington40Capital Goods71.4256.8962.7694.67
332Schlumberger NVTexas27Energy & Utilities71.4284.8871.9357.52
333Masonite InternationalFlorida41Capital Goods71.4077.2967.4469.54
334HologicMassachusetts30Health Care & Life Sciences71.3870.3058.1185.80
335Pactiv EvergreenIllinois40Materials & Chemicals71.3672.1170.5271.53
336ICFVirginia14Professional Services71.2284.3973.1056.25
337HanesbrandsNorth Carolina34Consumer Goods71.1585.8364.2263.47
338Empire State Reality TrustNew York22Real Estate & Housing71.1280.4452.8180.20
339Union PacificNebraska9Transport & Logistics71.1083.6955.9673.75
340Williams-SonomaCalifornia35Consumer Goods71.0663.2870.1679.80
341National InstrumentsTexas31Software & Telecommunications71.0477.7867.1768.26
342KLA CorporationCalifornia38Technology Hardware71.0440.0677.7295.39
343GartnerConnecticut15Professional Services71.0258.9667.9186.23
344Mid-America Apartment CommunitiesTennessee23Real Estate & Housing71.0085.7553.1574.19
345SteelcaseMichigan36Consumer Goods70.9987.8962.9462.22
346Molson Coors BrewingIllinois37Consumer Goods70.9683.2866.6763.00
347C.H. RobinsonMinnesota10Transport & Logistics70.8964.1975.6572.90
348AkamaiMassachusetts32Software & Telecommunications70.8877.9350.3984.42
349IntuitiveCalifornia31Health Care & Life Sciences70.8862.6377.8572.21
350Packaging Corporation of AmericaIllinois41Materials & Chemicals70.8563.8565.4783.28
351Ralph LaurenNew York38Consumer Goods70.8592.1149.9770.55
352ZendeskCalifornia33Software & Telecommunications70.7365.3467.8779.04
353Silicon LabsTexas39Technology Hardware70.6688.8970.4152.78
354SL Green RealtyNew York24Real Estate & Housing70.6578.4054.9478.70
355Dick’s Sporting GoodsPennsylvania12Retail70.6471.5162.0178.47
356MSA SafetyPennsylvania16Professional Services70.5083.2967.3360.97
357Global PaymentsGeorgia27Financial70.4884.1558.5168.87
358Murphy USAArkansas13Retail70.4463.6471.9975.76
359EntergyLouisiana28Energy & Utilities70.3844.9998.1568.05
360Essential UtilitiesPennsylvania29Energy & Utilities70.3780.1873.4057.61
361Howard HughesTexas25Real Estate & Housing70.2874.9562.1073.86
362Palo Alto NetworksCalifornia34Software & Telecommunications70.2377.1267.2466.41
363ONEOKOklahoma30Energy & Utilities70.2363.8073.1373.83
364Dominion EnergyVirginia31Energy & Utilities70.2150.7387.5672.38
365BrunswickIllinois42Capital Goods70.1865.2564.7780.60
366CF Industries HoldingsIllinois42Materials & Chemicals70.1745.3973.1292.05
367Marsh McLennanNew York17Professional Services70.1157.7364.8387.81
368Bread FinancialOhio28Financial70.0769.0667.2174.01
369Merit Medical SystemsUtah32Health Care & Life Sciences70.0762.3472.2875.64
370PerkinElmerMassachusetts33Health Care & Life Sciences70.0562.7565.4082.08
371Sonoco ProductsSouth Carolina43Materials & Chemicals70.0585.3860.1264.73
372GoDaddyArizona35Software & Telecommunications70.0471.3853.7785.03
373Ziff DavisNew York36Software & Telecommunications70.0254.4768.7386.90
374GenthermMichigan12Automotive & Components70.0177.0562.8670.19
375FormFactorCalifornia40Technology Hardware69.9579.3250.3680.26
376The Cheesecake FactoryCalifornia8Hotels, Dining & Leisure69.9383.3349.5676.98
377Skywork SolutionsCalifornia41Technology Hardware69.9271.8969.8868.06
378AmedisysLouisiana34Health Care & Life Sciences69.8967.7575.1566.82
379Booz Allen HamiltonVirginia18Professional Services69.8756.4771.2981.91
380Polaris Inc.Minnesota13Automotive & Components69.8481.8366.5961.19
381UDRColorado26Real Estate & Housing69.8481.7060.6467.26
382TextronRhode Island43Capital Goods69.8180.6164.9963.92
383Brown-FormanKentucky39Consumer Goods69.8164.3957.9787.12
384KB HomeCalifornia27Real Estate & Housing69.7757.1975.4076.77
385Sensient TechnologiesWisconsin44Materials & Chemicals69.7468.5562.2778.46
386Winnebago IndustriesIowa14Automotive & Components69.6861.4457.2490.41
387BurlingtonNew Jersey14Retail69.6191.2860.2457.40
388Dentsply SironaNorth Carolina35Health Care & Life Sciences69.6081.1476.7151.02
389TimkenSteelOhio45Materials & Chemicals69.5568.2965.2575.20
390SunPowerCalifornia32Energy & Utilities69.5170.8779.4458.30
391DiscoverIllinois29Financial69.4469.6866.2372.47
392Meritage HomesArizona28Real Estate & Housing69.4247.7165.0695.55
393EnerSysPennsylvania42Technology Hardware69.4077.9848.7781.53
394Harley-DavidsonWisconsin15Automotive & Components69.3478.1165.6864.31
395TerexConnecticut44Capital Goods69.3167.0876.0564.87
396Cabot MicroelectronicsIllinois43Technology Hardware69.3084.1169.3554.52
397Clearway EnergyNew Jersey33Energy & Utilities69.2878.6468.7860.48
398DTE EnergyMichigan34Energy & Utilities69.1556.6079.6771.23
399Franklin ElectricIndiana44Technology Hardware69.1374.7869.1963.49
400Corporate Office Properties TrustMaryland29Real Estate & Housing69.0277.0368.9161.19
401ManitowocWisconsin45Capital Goods68.9963.3271.2872.42
402MPLX LPOhio35Energy & Utilities68.9861.1965.1180.69
403H&R BlockMissouri19Professional Services68.9768.0668.1270.80
404Xcel EnergyMinnesota36Energy & Utilities68.9253.4978.7574.58
405Ameriprise FinancialMinnesota30Financial68.9162.6852.9491.19
406AMN Healthcare ServicesTexas36Health Care & Life Sciences68.8966.5768.7671.40
407T. Rowe PriceMaryland31Financial68.8970.4367.5368.78
408T-MobileWashington37Software & Telecommunications68.8392.8549.8763.88
409Lumen TechnologiesLouisiana38Software & Telecommunications68.7774.7466.6165.04
410Renewable Energy GroupIowa37Energy & Utilities68.7682.8078.4145.16
411Iridium CommunicationsVirginia39Software & Telecommunications68.7481.0251.4673.82
412BlackbaudSouth Carolina40Software & Telecommunications68.6279.1352.7474.06
413Sunstone Hotel InvestorsCalifornia30Real Estate & Housing68.5575.4964.4365.81
414Gates Industrial CorporationColorado46Capital Goods68.5269.1775.1461.34
415Thor IndustriesIndiana16Automotive & Components68.4672.1859.2074.07
416International Flavors & FragrancesNew York46Materials & Chemicals68.4474.9265.5264.94
417PrologisCalifornia31Real Estate & Housing68.4069.6468.5867.06
418EquinixCalifornia41Software & Telecommunications68.3963.8266.8674.55
419Vistra EnergyTexas38Energy & Utilities68.3857.1580.4567.60
420CrestwoodTexas39Energy & Utilities68.3259.9883.3261.72
421AlnylamMassachusetts37Health Care & Life Sciences68.3276.4169.0659.56
422CeridianMinnesota42Software & Telecommunications68.2978.1463.8362.97
423LittelfuseIllinois45Technology Hardware68.2578.9469.8956.00
424Brinker InternationalTexas9Hotels, Dining & Leisure68.2479.2956.0769.43
425Hersha Hospitality TrustPennsylvania32Real Estate & Housing68.1385.6756.0062.82
426AARIllinois11Transport & Logistics68.1269.4850.9983.97
427Nextera EnergyFlorida40Energy & Utilities68.1256.4883.8964.05
428Tyler TechnologiesTexas43Software & Telecommunications68.0679.9661.0663.23
429NorthWestern EnergySouth Dakota41Energy & Utilities68.0452.9480.9970.26
430Roper TechnologiesFlorida46Technology Hardware68.0158.0065.8680.22
431Lincoln NationalPennsylvania32Financial68.0087.9367.0949.08
432Automatic Data ProcessingNew Jersey44Software & Telecommunications67.9960.5661.0282.44
433Taylor MorrisonArizona33Real Estate & Housing67.9832.6480.9490.39
434IPG PhotonicsNew York47Technology Hardware67.9859.5366.0678.40
435Western MidstreamTexas42Energy & Utilities67.9653.4465.6984.82
436Hawaiian Electric IndustriesHawaii43Energy & Utilities67.8653.0882.3768.19
437WESCO InternationalPennsylvania12Transport & Logistics67.8572.4870.4060.73
438DolbyCalifornia45Software & Telecommunications67.8452.0070.0781.50
439Southwest AirlinesTexas13Transport & Logistics67.7366.8361.8774.56
440CallawayCalifornia40Consumer Goods67.7260.1968.0674.96
441Alamo GroupTexas14Transport & Logistics67.7078.1860.7564.24
442Cooper TiresOhio17Automotive & Components67.6972.6964.0866.37
443KadantMassachusetts48Technology Hardware67.6869.8752.9180.33
444WolfspeedNorth Carolina48Technology Hardware67.6881.2265.2856.61
445EnphaseCalifornia50Technology Hardware67.6762.9572.2367.90
446CohuCalifornia51Technology Hardware67.6465.3662.1275.52
447Sprouts Farmers MarketArizona15Retail67.6368.2662.3972.32
448Monolithic Power SystemsWashington52Technology Hardware67.6162.2665.6075.04
449FISFlorida46Software & Telecommunications67.5070.3852.6479.55
450Sleep NumberMinnesota16Retail67.5070.3760.6671.53
451Synchrony FinancialConnecticut33Financial67.4459.8277.3965.17
452Paramount GlobalNew York10Hotels, Dining & Leisure67.3964.3068.4469.48
453Henry ScheinNew York38Health Care & Life Sciences67.3565.0661.0676.00
454eHealthCalifornia34Financial67.3469.5570.9461.60
455LiventPennsylvania47Materials & Chemicals67.2773.7766.6761.45
456Carlisle CompaniesArizona48Materials & Chemicals67.1666.9453.4681.15
457Cooper CompaniesCalifornia39Health Care & Life Sciences67.1650.5872.9677.98
458VeecoNew York53Technology Hardware67.1586.5244.8870.13
459O-IOhio49Materials & Chemicals67.1149.8077.2974.29
460Sealed AirNorth Carolina50Materials & Chemicals67.0768.6460.1972.44
461Cornerstone Building BrandsNorth Carolina47Capital Goods67.0675.4965.0060.79
462Pebblebrook Hotel TrustMaryland11Hotels, Dining & Leisure67.0679.5763.7157.99
463GibraltarNew York48Capital Goods67.0566.8474.2260.18
464Varex ImagingUtah40Health Care & Life Sciences66.9969.4466.6464.95
465NRG EnergyTexas44Energy & Utilities66.9549.3072.1679.44
466FiservWisconsin47Software & Telecommunications66.8957.6066.2776.88
467HawkinsMinnesota51Materials & Chemicals66.7464.9661.3074.03
468Rogers CorporationArizona52Materials & Chemicals66.7173.9864.0062.22
469HF SinclaorTexas45Energy & Utilities66.6476.6574.4248.93
470MDU ResourcesNorth Dakota45Energy & Utilities66.6444.7584.9870.23
471National VisionGeorgia17Retail66.5955.1959.0585.60
472TransUnionIllinois20Professional Services66.5883.0254.3762.45
473Paramount GroupNew York34Real Estate & Housing66.5268.0054.8976.73
474Citrix SystemsFlorida48Software & Telecommunications66.4359.4351.1388.79
475ANSYSPennsylvania48Software & Telecommunications66.4369.5962.4567.31
476IntuitCalifornia50Software & Telecommunications66.4071.1659.2468.87
477SwitchNevada54Technology Hardware66.3664.5966.9667.59
478VeritivGeorgia53Materials & Chemicals66.2549.4673.4075.95
479HarscoPennsylvania21Professional Services66.2360.2174.3264.22
480Cabot CorporationMassachusetts54Materials & Chemicals66.2165.1971.1162.39
481The HanoverMassachusetts35Financial66.1968.5657.9972.09
482Americold Realty TrustGeorgia35Real Estate & Housing66.1875.8271.6751.13
483CentennialColorado47Energy & Utilities66.1750.3371.0177.23
484American Homes 4 RentCalifornia36Real Estate & Housing66.1260.8074.1163.49
485Equitrans MidstreamPennsylvania48Energy & Utilities66.1156.5579.7362.11
486Avis Budget GroupNew Jersey22Professional Services66.0962.7165.9069.73
487The Container StoreTexas18Retail66.0677.3550.8570.06
488Advanced Drainage SystemsOhio49Energy & Utilities66.0668.0863.5466.64
489QTSKansas37Real Estate & Housing66.0662.2269.3366.69
490Devon EnergyOklahoma50Energy & Utilities65.9365.3867.5664.92
491Installed Building ProductsOhio23Professional Services65.9251.8769.2176.73
492WabtecPennsylvania15Transport & Logistics65.9260.0368.9468.84
493Caesars EntertainmentNevada12Hotels, Dining & Leisure65.8983.1651.2763.31
494Array TechnologiesNew Mexico51Energy & Utilities65.8869.1360.8567.73
495New Jersey ResourcesNew Jersey52Energy & Utilities65.7756.2966.1674.92
496Range ResourcesTexas53Energy & Utilities65.7657.8876.6862.78
497Hostess BrandsKansas41Consumer Goods65.6858.0368.5770.52
498Kontoor BrandsNorth Carolina42Consumer Goods65.6154.3360.6681.90
499Greenbrier CompaniesOregon16Transport & Logistics65.6064.8867.5764.42

  Visit our rankings portal 

Licensing

If your company was listed in the ranking, click here to learn more about the licensing options.METHODOLOGY

THE RANKING AMERICA’S MOST RESPONSIBLE Companies 2023 focuses on a holistic view of corporate responsibility that considers all three pillars of ESG: environment, social and corporate governance. 
In total, 500 companies were identified as America’s Most Responsible Companies.The initial analysis focused on the top 2000 public companies by revenue and banks and insurance companies with total assets exceeding $50 billion. 

The analysis is based on two metrics:
1. Quantitative data from KPI (key performance indicator) research: More than 30 KPIs from the three areas of CSR (corporate social responsibility) were considered for the ranking.
2. The CSR reputation of each company from an extensive survey of 13,000 U.S. residents: Respondents were asked to select companies familiar to them and then to evaluate the company’s CSR performance in general and in the three sub-dimensions: social, environmental and governance.

  Visit our rankings portal 

he selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista. Newsweek and Statista make no claim to the completeness of the companies examined.
The ranking is composed exclusively of U.S. companies that are eligible regarding the criteria described here. A position in the ranking is a positive recognition based on research of publicly available data sources at the time, the information provided in the validation survey and an extensive survey of U.S. residents. The ranking is the result of an elaborate process which, due to the interval of data-collection and analysis, is a reflection of official ESG data from 2020 or 2021. Furthermore, events following November 3, 2022 were not a subject of this survey. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed. For a complete methodology see newsweek.com/amrc-2023 

ewsweek and Statista make no claim to the completeness of the companies examined.
The ranking is composed exclusively of U.S. companies that are eligible regarding the criteria described here. A position in the ranking is a positive recognition based on research of publicly available data sources at the time, the information provided in the validation survey and an extensive survey of U.S. residents. The ranking is the result of an elaborate process which, due to the interval of data-collection and analysis, is a reflection of official ESG data from 2020 or 2021. Furthermore, events following November 3, 2022 were not a subject of this survey. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed. For a complete methodology see newsweek.com/amrc-2023 





Cone: 76% of Millennials would take a pay cut to for work for a responsible company.

3 11 2016

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Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study.

The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent. More than any other generation, Millennials see a company’s commitment to responsible business practices as a key factor to their employment decisions:

  • 75% say they would take a pay cut to work for a responsible company (vs. 55% U.S. average)
  • 83% would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average)
  • 88% say their job is more ful lling when they are provided opportunities to make a positive impact on social and environmental issues (vs. 74% U.S. average)
  • 76% consider a company’s social and environmental commitments when deciding where to work (vs. 58% U.S. average)
  • 64% won’t take a job from a company that doesn’t have strong CSR practices (vs. 51% U.S. average)“Millennials will soon make up 50 percent of the workforce and companies will have to radically evolve their value proposition to attract and retain this socially conscious group,” says Alison DaSilva, executive vice president, CSR Research & Insights, Cone Communications. “Integrating a deeper sense of purpose and responsibility into the work experience will have a clear bottom line return for companies.”

Cone will allow you to download the report here if you register.

http://www.conecomm.com/research-blog/2016-millennial-employee-engagement-study





Cause Marketing Halo Awards: Social Impact To Build A Better World And Bottom Line

17 02 2016

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The 2016 Cause Marketing Halo Awards announced its 42 finalists of programs designed to yield both social and financial dividends.  The Gold and Service winners in each of ten categories will be announced at the at the 2016 Cause Marketing Forum Annual Conference in Chicago June 1-2, 2016.

 

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More than 100 entries were received in the Cause Marketing Forum’s competition for North American programs designed to yield social and financial dividends.

Programs named finalists in multiple categories include

  • Bank of America’s “Pass the Flame” campaign with Special Olympics promoting inclusion of people with intellectual disabilities in sports and in life;
  • Think it Up’ Staples/DonorsChoose.org partnership supporting student-powered, teacher-led projects in classrooms across the country;
  • Gateways and Getaways’, a bird- and flight-centric education program for New York families from JetBlue and the Wildlife Conservation Society;
  • Dementia-Friendly Massachusetts’ which Senior Living Residences developed to help people better understand the challenges of living with dementia;
  • #Unlimited’ a tween-targeted back to school program from Old Navy and Boys & Girls Clubs of America to support summer programming for kids.

The Halo Awards will highlight many of the most innovative programs that companies and causes took at the intersection of profit and purpose last year. Some examples include:

  • A video game marathon that raised funds to put veterans back to work.
  • An app that helps autistic children make social and emotional connections.
  • Canvas shoes turned into artwork to support high school arts programs.
  • “Thumb Socks” that help persuade teens from texting and

With the proliferation of cause campaigns reaching consumers each day, the Cause Marketing Halo Awards are designed to bring clarity, innovation and best practices to light.

About the Cause Marketing Forum

Now in their fourteenth year, the Cause Marketing Halo Awards are North America’s highest honor in the field of cause marketing. They are presented to US and Canadian companies by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed.

All Halo finalists can be seen online at: http://www.CauseMarketingForum.com/halo2016

original post  http://www.csrwire.com/press_releases/38699-These-Corporate-Social-Impact-Programs-Build-a-Better-World-and-the-Bottom-Line





New Survey: Only 10% of Americans trust business to behave ethically.

17 09 2015

96 percent of Americans believe it is important for companies to ensure their employees behave ethically but only 10 percent have trust and confidence in major companies to do what is right.

2015_1

Pharmaceuticals and health insurance were viewed to be the least trustworthy industries. The most trustworthy were thought to be manufacturing, technology and large retailing.

Princeton Survey Research Associates International’s 2015 Public Affairs Pulse survey polled 1,600 Americans on their attitudes about corporate behavior, big business and small business, the trustworthiness of companies and industries, levels of regulation, and lobbying and politics. The study found the vast majority of the public expects the business sector to think beyond profits and be valuable components of society.

Other interesting findings include:

  • More than nine in 10 Americans say businesses need to protect the environment, including 76 percent who feel it is very important that businesses limit their environmental damage.
  • 88 percent believe companies should contribute to charities
  • 85 percent believe they should take a leadership role in helping society in ways that go beyond their business operations
  • 39 percent believe it is very important that businesses take more responsibility in helping the government solve problems.

How can companies communicate what they’re doing for these causes? Social media is reportedly the best way that companies can communicate what they are doing for social causes, with 45 percent calling it very effective and 38 percent calling it somewhat effective. Not surprisingly, those under 50 years old were more strongly in favor of social media communication than those over 50.

Only 15 percent say social media has a significant influence on their opinions, while almost 40 percent say it does not influence their opinion at all. Personal experiences as a customer or employee of a major company were the top factors influencing people’s opinions of a business.

Access more of the Princeton Survey here.  http://pac.org/pulse/

 





TetraPak: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change

17 08 2015

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A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change.

Tetra Pak and the Global Footprint Network conducted a survey of 1,000 U.S. consumers about their grocery spending habits. An overwhelming 86 percent agreed that if they knew the use of renewable packaging contributed to reducing carbon emissions, it would impact their choice of packaging. Women were particularly motivated to choose renewable packaging options based on this knowledge: 90 percent of females said they would modify their purchasing habits while 77 percent of men did.

According to TetraPak, consumers indicated that they are ready to be held as accountable as government and industry for climate change, and they are ready to support actions to mitigate its harmful effects. While 81 percent of respondents said that no one group is responsible for addressing natural resource constraints, the majority also believes that no single group is doing enough.

“Our survey confirms our belief that with information and education, consumers will respond favorably to the need to pay closer attention to resource challenges and change their individual actions, including making more environmentally responsible decisions around packaging,” said Elizabeth Comere, Director of Environment & Government Affairs for Tetra Pak US and Canada.

The survey also asked respondents about specific actions they would be willing to take to conserve natural resources. The top three responses were:

  • buying local grown food as much as possible (75 percent)
  • only buying as much food as a household was going to consume (72 percent)
  • seeking out food or beverage products that come in renewable packaging (69 percent).

Daily purchasing choices can make a difference, said Mathis Wackernagel, president and co-founder of Global Footprint Network.

“How we meet our basic needs — including food — is a powerful way to shape sustainability. Eating food from local sources and less emphasis on animal-based diets can lower the Ecological Footprint,” he said. “When we buy packaged foods, opting for packaging made from renewable materials also contributes to a lower Ecological Footprint.”

These findings coincide with Earth Overshoot Day, an indicator of when humanity has used up nature’s ‘budget’ for the entire year. Global Footprint Network announced Wednesdaythat we have overshot faster than ever: Overshoot Day moved from early October in 2000 to August 13th this year.

This survey follows Tetra Pak’s launch of the first carton made entirely from renewable packaging materials last year, and is the latest evidence that consumers desire more sustainable packaging options.

 

Original article from Sustainable Brands





Tetra Pak introduces milk cartons made entirely from plant based materials.

20 01 2015

Finnish dairy producer, Valio, has become the first company in the world to sell products to consumers in Tetra Pak’s carton packaging made entirely from plant-based materials.

Valio is piloting the Tetra Rex Bio-based packaging until mid-March.

Valio is piloting the Tetra Rex Bio-based packaging for its lactose free semi-skimmed milk drink in retail outlets across Finland until mid-March, and will then use feedback from consumers to decide whether to adopt the cartons more broadly across its chilled product range. Charles Brand, executive vice president of product management & commercial operations for Tetra Pak said: “To finally see fully renewable packages on shop shelves is a fantastic feeling … and bears testimony to the focused efforts of the many customers, suppliers and Tetra Pak employees involved in making this a reality. We have been gradually increasing the use of renewable  materials in our packages over the years and that work will continue, as we look for ways to extend the fully-renewable concept to other parts of our portfolio without compromising safety, quality or functionality.”

TetraPak.

The cartons are manufactured from a combination of plastics derived from plants and paperboard. It is claimed to be a world first and, says Tetra Pak, is a milestone in its commitment to drive ever-stronger environmental performance across all parts of its portfolio and operations. The low density polyethylene used to create the laminate film for the packaging material and the neck of the opening, together with the high density polyethylene used for the cap, are all derived from sugar cane. These plastics, like the Forest Stewardship Council (FSCTM) certified paperboard, are traceable to their origins. The Tetra Rex fully renewable package can be identified by the words “Bio-based” printed on the gable of the package.

 

Elli Siltala, marketing director at Valio said: “Valio is committed to increasing the share of renewable resources in its packaging material. We share a common vision of innovation and environmental responsibility with Tetra Pak and we are proud to be the first in the world to make our products available in a fully renewable carton package.” The milk drink will be available in one-litre capacity Tetra Rex Bio-based packages, with a cap made of sugarcane and will use Tetra Pak filling machine.

Post originally appeared on 2 degrees network.

https://www.2degreesnetwork.com/groups/2degrees-community/resources/tetra-paks-fully-renewable-carton-package-hits-shelves/utm_campaign=Editors_Highlights_NL&utm_source=hs_email&utm_medium=email&utm_content=15654923&_hsenc=p2ANqtz-8PkxfQxlCfb3ugb0XJDkrTJsHeYALw88d_X7-oyEXihYmtLCrrdfcBKGy1bO1fLBeVmwJXbMIVMKqyk6zIWM3vW-62nQ&_hsmi=15654923





Timberland Tires: A Brand With An End Game in Mind

4 11 2014

Timberland’s partnership with Omni United will create co-branded automotive tires specifically designed to be recycled into footwear outsoles when their road journey is complete.

 

 

Timberland Tires

According to a joint press announcement, Timberland and Omni United first conceived this partnership three years ago, when sustainability leaders from both brands came together to address a longstanding shared concern. The tire and footwear industries are two of the largest users of virgin rubber. The majority of tires on the market today have a limited life span; ecologically-sound disposal at the end of that life span presents yet another challenge.

In a statement, Stewart Whitney, president of Timberland said,  “Our partnership with Omni United marks a new day for the tire and footwear industries.  An outdoor lifestyle brand and an automotive industry leader may, at first blush, seem unlikely partners – yet our shared values have given birth to tires that express a lifestyle, deliver performance and safety, and prove that sustainability can be so much more than a theory. It’s this kind of cross-industry collaboration that’s fueling real change and innovation in the marketplace.”

G.S. Sareen, president and CEO of Omni United said,  “Omni United and Timberland are taking an entirely different view of sustainability by designing Timberland Tires for a second life from the outset. That is one of the reasons why establishing a take-back and recycling program before the first tire is sold – and choosing an appropriate rubber formulation for recycling the tires into footwear – is so critical.  Our intent is to capture every worn Timberland Tire and recycle it for a second life, so none is used as fuel or ends up in a landfill.”

To bring the tire-to-shoe continuum to life, Timberland and Omni United have established an industry-first tire return/chain of custody process, to ensure the tires go directly to dedicated North American recycling facilities to begin their path toward a second life as part of a Timberland® product. Key steps include:

  • Tire retailers will set aside used Timberland Tires for recycling after consumers purchase new tires to replace their worn out tires.
  • Omni United is partnering with Liberty Tire Recycling and its network of tire collection and recycling firms to sort and segregate the Timberland Tires at the companies’ facilities.
  • The used tires will be shipped to a North American tire recycling facility where they will be recycled into crumb rubber.
  • The crumb rubber will be processed further into sheet rubber for shipment to Timberland outsole manufacturers.
  • The rubber will be mixed into a Timberland-approved compound for outsoles that will ultimately be incorporated into Timberland® boots and shoes. This blended compound will meet the company’s exacting standards for quality and performance, as well as its stringent compliance standards.

Timberland Tires will be sold initially in the United States at leading national and regional tire retailers, as well as online through a state-of-the-art e-commerce platform.

For more information about Timberland Tires, visit www.timberlandtires.com.





Cause Driven Social Campaigns More Effective Than Brand Stories.

21 10 2014

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New research released in London this week points to the effectiveness of cause driven social campaigns activated by brands – showing superior business results than traditional brand communication stories, especially in social media.

In the report, Seriously Social by marketing consultant Peter Field, research indicates that not only were cause-driven campaigns better at delivering business effects — they also generated greater numbers of brand effects once the non-profits were removed from the equation.

Field analysed case studies from the Warc Prize for Social Strategy – a global competition for examples of social ideas that drive business results – defined social strategy as any activity designed to generate participation, conversation, sharing or advocacy.

“Cause-driven campaigns are more strongly associated with business effects,” Field stated, a finding that became even clearer when stripping non-profit campaigns out of the calculation.

Field was able to compare the impact of campaigns that associated a brand with a good cause, with the impact of those that built a story around a brand.
He found that media usage for cause-driven campaigns was more strongly focused on online, WOM/earned media and traditional advertising channels (excluding TV). Brand story campaigns, in contrast, made wider use of media channels and, as they were more likely to be short-term campaigns, included much more activation.

These patterns had an impact on subsequent effectiveness.  The business effectiveness of cause driven-campaigns was found to increase markedly over time, whereas that of brand story campaigns did not.

“Again, this is a reflection of the short-term outlook of the latter group,” Field said, who suggested that conclusions about effectiveness drawn over a period of less than six months would underplay the true strength of cause-driven campaigns.

Source:  WARC





Conservation International: Nature Is Speaking. And She’s Not Happy.

8 10 2014

“Nature doesn’t need people, people need nature.” 

In a series of short films debuting this week for Conservation International, Hollywood celebrities and advertising legend Lee Clow of TWBA Media Arts Lab lend a hand to raise awareness of the importance of protecting, preserving and nurturing the environment – for the good of mankind.

Narrated by various leading actors including Julia Roberts, Harrison Ford, Robert Redford, Ed Norton, Robert Redford, Penelope Cruz, Kevin Spacey, and Ian Somerhalder, each film highlights some aspect of the natural world and represents its point of view about the relationship with humanity.

Ford serves on the Conservation International Board of Directors and has been involved with the non-profit for twenty years.  He called on his celebrity friends to lend their voices to this important campaign.

In commenting on the campaign, Clow told Fast Company’s Co-Create:  “Like so many things right now in our culture and politics, everything seems so polarized that the two extreme ends are the loudest and everyone else in the middle is getting tired and sick of nobody being able to solve anything. That was the hope for this is to be a balanced message that everyone could get on board with.”

The films include the #NatureIsSpeaking hashtag the CI team is encouraging social media discussion with Twitter handles for each of the films’ subjects (@MotherNature_CI, @Ocean_CI, @Rainforest_CI, @Soil_CI, @Water_CI, @Redwood_CI, @CoralReef_CI).

HP, sponsor of the #NatureIsSpeaking hashtag will donate $1 to Conservation International, for every social media mention, up to $1 million.

 





Nielsen: Doing Well By Doing Good

3 07 2014

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55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental impact—an increase from 45% in 2011.  However, people living in North America lag the global average, with only 42% saying they would be willing to pay extra – a 7% increase from three years ago.

As continued impactful climate change events and social consciousness raises people’s concern about companies’ impact on society, the importance of brand’s corporate responsibility reputations will continue to rise.  Brands which act responsibly and communicate those actions effectively will increasingly be the ones rewarded by consumers.

 

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Images:  Future Leaders in Philanthropy, Nielsen





Ceres: Sustainability Leadership and Responsibility Starts at the Top

7 05 2014

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“In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”  

 

In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability measures, Ceres and Sustainalytics are reporting that scientific and economic realities have shifted substantially from just a decade ago challenging companies to innovate and transform.

These are new leadership challenges that rise to the top at companies and demand the attention of top-level executives and Boards of Directors.  Among the findings of the report.

  • Boards of Directors are not taking enough responsibility for overseeing sustainability efforts. Thirty-two percent (198) of the 613 companies’ boards of directors formally oversee sustainability performance—up from 28 percent in 2012.
  • A growing number of companies are incorporating sustainability performance into executive compensation packages. Twenty-four percent of companies (146) link executive compensation to sustainability performance—up from 15 percent in 2012. Yet only 3 percent (19 companies) link executive compensation to voluntary sustainability performance targets, such as greenhouse gas (GHG) emissions reductions.
  • Companies are increasingly engaging investors on sustainability issues. Fifty-two percent (319 companies) are engaging investors on sustainability issues, up from 40 percent in 2012. The three percent (20 companies) in Tier 1 are using multiple tactics to engage investors including the integration of sustainability information into mainstream investor communications, highlighting sustainability performance and innovations at annual meetings, and directly engaging with shareholders on sustainability topics.

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  • Stakeholders are not consistently involved in the sustainability planning process. Only 36 percent of companies (219)—up from 29 percent in 2012—are disclosing information on how they formally engage stakeholders on sustainability issues. The seven percent (45 companies) in Tier 1 engage stakeholders in the materiality assessment process and disclose the insights gained from stakeholders.
  • More companies are actively engaging employees on sustainability issues. Forty percent (248 companies) have some programs in place to engage employees on sustainability issues—an increase from 30 percent in 2012. The six percent (37 companies) in Tier 1 go further by systematically embedding sustainability into company-wide employee engagement.
  • Companies are not doing enough to address water risks, especially in stressed regions.  Of the 103 water-intensive companies evaluated, 50 percent assess water-related business risks, a slight decline from the 55 percent in 2012. Only 26 percent (27 of 103 companies) are prioritizing efforts in water stressed regions.
  • Additional innovation is needed to drive sustainable products and services.  Of the 419 companies evaluated for this expectation, 14 percent (57 companies) have formal programs to invest in and promote sustainability products and services, compared to 10 percent in 2012.

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About the report partners:

Ceres is a non-profit organization advocating for sustainability leadership. We mobilize a powerful network of investors, companies and public interest groups to accelerate and expand the adoption of sustainable business practices and solutions to build a healthy global economy.

Sustainalytics is an award-winning provider of environmental, social, and governance research and analysis. We support investors around the world with the development and implementation of responsible investment strategies. Sustainalytics also partners with institutional investors that integrate ESG information and assessments into their investment decisions.





WHO: 1 in 8 Global Deaths Linked To Air Pollution

8 04 2014

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk.

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Reducing air pollution could save millions of lives.

The new data reveal a strong link between air pollution exposure and cardiovascular diseases and cancer.  The new estimates are not only based on more knowledge about the diseases caused by air pollution, but also upon better assessment of human exposure to air pollutants through the use of improved measurements and technology. This has enabled scientists to make a more detailed analysis of health risks from a wider demographic spread that now includes rural as well as urban areas.

“Cleaning up the air we breathe prevents non-communicable diseases as well as reduces disease risks among women and vulnerable groups, including children and the elderly,” says Dr Flavia Bustreo, WHO Assistant Director-General Family, Women and Children’s Health. “Poor women and children pay a heavy price from indoor air pollution since they spend more time at home breathing in smoke and soot from leaky coal and wood cook stoves.”

“The risks from air pollution are now far greater than previously thought or understood, particularly for heart disease and strokes,” says Dr Maria Neira, Director of WHO’s Department for Public Health, Environmental and Social Determinants of Health. “Few risks have a greater impact on global health today than air pollution; the evidence signals the need for concerted action to clean up the air we all breathe.”

After analysing the risk factors and taking into account revisions in methodology, WHO estimates indoor air pollution was linked to 4.3 million deaths in 2012 in households cooking over coal, wood and biomass stoves. The new estimate is explained by better information about pollution exposures among the estimated 2.9 billion people living in homes using wood, coal or dung as their primary cooking fuel, as well as evidence about air pollution’s role in the development of cardiovascular and respiratory diseases, and cancers.

In the case of outdoor air pollution, WHO estimates there were 3.7 million deaths in 2012 from urban and rural sources worldwide.

Many people are exposed to both indoor and outdoor air pollution. Due to this overlap, mortality attributed to the two sources cannot simply be added together, hence the total estimate of around 7 million deaths in 2012.

“Excessive air pollution is often a by-product of unsustainable policies in sectors such as transport, energy, waste management and industry. In most cases, healthier strategies will also be more economical in the long term due to health-care cost savings as well as climate gains,” says Dr Carlos Dora, WHO Coordinator for Public Health, Environmental and Social Determinants of Health. “WHO and health sectors have a unique role in translating scientific evidence on air pollution into policies that can deliver impact and improvements that will save lives.”





Brandkarma: A new Global Reputation System for Brands

7 03 2014

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“Brands often fall short of their potential to do good – reputation without responsibility. Brandkarma will change that.”

Upendra Shardanand, founder Daylife

Welcome Brandkarma.com – the first social community that will rate and review brands ability to do good in the world.

Consumer research has repeatedly demonstrated that people expect businesses to operate responsibly and to contribute to positive change in the world.  Many people say that if brands fail to operate responsibly, they will stop purchasing the products that the brand provides.

Brandkarma.com was launched to empower consumers to better translate those beliefs into action.  Brandkarma.com allows consumers to see brands holistically – not only the quality of their products but the brand behaviors toward their employees, their community and the planet at large.

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visit brand karma.com here





Survey: Most Executives Believe In Sustainability, But Half Fail To Act.

28 01 2014

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In a new survey, nearly two-thirds of respondents rate social and environmental issues, such as pollution or employee health, as “significant” or “very significant” among their sustainability concerns. Yet only about 40% report that their organizations are largely addressing them. Even worse, only 10% say their companies fully tackle these issues.

Interestingly, the survey shows that while 67% of the business leaders surveyed strongly agree with the statement “climate change is real”, only 9% strongly agree that “my company is prepared for client change risk.”

In the 2013 report, new research by MIT Sloan Management Review and The Boston Consulting Group looks at companies that “walk the talk” in addressing significant sustainability concerns. So-called “Walkers” focus heavily on five fronts: sustainability strategy, business case, measurement, business model innovation and leadership commitment. For them, addressing significant sustainability issues has become a core strategic imperative and a way to mitigate threats and identify new opportunities.

Among the characteristics of “Walkers” in the survey,

  • More than 90% have developed a sustainability strategy, compared to 62% among all respondents.
  • 70% have placed sustainability permanently on their top management agenda, compared to an average of 39%.
  • 69% have developed a sustainability business case, compared to only 37% of all respondents.

Among the approximately 5000+ business leaders worldwide who participated in the research, the vast majority identify environmental and social issues as “very significant: or “significant.”

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Top management support is a very powerful catalyst of sustainability efforts — 68% of respondents say senior management has the greatest influence on sustainability endeavors. Employees are also part of the equation — 24% of respondents cite employees as the most influential. Employees place great value in working for companies with strong sustainability footprints. And they are often at the ready to accelerate progress.

According to the research report, “There is little disagreement that sustainability is necessary to be competitive — 86% of respondents say it is or will be. Sustainability’s next frontier is tackling the significant sustainability issues — or, in the parlance that is gaining currency, “material sustainability issues” — that lie at the heart of competitive advantage and long-term viability. Yet many companies struggle to match their strong level of sustainability concern with equally strong actions. They still wrestle with settling on which actions to pursue and aligning around them.”

Read the research report here.

About the Research

For the fifth consecutive year, MIT Sloan Management Review, in partnership with The Boston Consulting Group (BCG), conducted a global survey. The 2013 survey included more than 5,300 executive and manager respondents from 118 countries. This report is based on a smaller sub-sample of 1,847 respondents from commercial enterprises. Respondent organizations are located around the world and represent a wide variety of industries.





SOGB: Business Sustainability Progress Has Stalled

27 01 2014
According to the 2014 State of Green Business report published by GreenBiz Group in partnership with Trucost plc., companies around the world are struggling to make progress on climate change, resource efficiency and natural capital dependency.
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“While more and more companies are undertaking a growing number of initiatives to reduce their environmental impacts, there’s very little progress to show for it. Company initiatives are not having an impact at the scale needed to address such challenges as climate change and the availability of water and natural resources,” said Joel Makower, GreenBiz Group executive editor and the report’s principal author.
The seventh annual edition of the report, which measures the global progress of large, publicly traded companies in addressing a myriad of environmental challenges, reveals little meaningful progress across most metrics, including greenhouse gas emissions, water use, waste disposal and other pollutant impacts.
“The environmental impacts of business – air pollution, biodiversity loss, ecosystem degradation and water scarcity – are threatening the ability of our finite stock of natural capital to deliver sustainable growth,” said Richard Mattison, CEO of Trucost. “The challenge for business is to identify growth models that result in reduced environmental impact.
”The report also names the 10 sustainable business trends for 2014. Among them are the growth of collaboration among big corporations to solve mutual sustainability challenges, the growth of chemical transparency for consumer products, the emergence of “shadow pricing” as a means for companies to assess their environmental risks and net-positive buildings.
The 2014 report includes the launch of the Natural Capital Leaders Index, a new methodology for identifying companies that are growing their revenue while reducing their environmental impacts. The 2014 Index found 34 companies from 10 countries that met Trucost’s criteria, which include increasing revenue between 2008 and 2012, disclosure of greenhouse gas emissions and a decrease in environmental impacts during that same period.Among the 34 “decoupling leaders” are Carnival Corp., CSX, Intel, Kimberly-Clark, National Australia Bank, Pearson, Tata Power and Verizon.The Index further identifies US and Global “efficiency leaders” that use the least natural capital to generate revenue compared to sector peers – the more traditional sustainability leaders – which include Adobe Systems, AMEC, BMW, Ford, Manpower, McGraw Hill Financial, Pepco Holdings and Sprint Corp.The metrics from the report were drawn from Trucost’s assessment of 4,600 of the world’s largest companies representing 93% of global markets by market capitalization.The State of Green Business report will be the centrepiece of the upcoming GreenBiz Forum (Feb 18-20), taking place in Phoenix, AZ, where speakers will address many of these trends and metrics.The free report can be downloaded from GreenBiz.com.





CCC: Enhanced Reputation Key Goal of CSR Efforts.

17 01 2014

CSRNew reports cites increased funding, senior leadership appointments, management engagement and reputation enhancement goals for corporate citizenship.  The Center for Corporate Citizenship has released its The Profile of the Practice 2013.  The report explores how the environmental, social, and governance (ESG) dimensions of business—corporate citizenship—are managed in today’s business world, and how these practices have evolved since the last report in 2010.

“Corporate citizenship is managed at higher levels, corporate citizenship leaders are better compensated, and more companies establish both board committees and official budgeted departments to manage their programs,” said Katherine Smith, Executive Director, Boston College Center for Corporate Citizenship said in a statement. “These are all signs that CSR continues to be more deeply embedded in business as more executives realize that positive environmental, social and governance measures correlate to positive financial performance, improved reputation, and solid risk management.”

Among the key findings in the survey:

  • More than 70% of companies cited enhanced reputation among the top three business goals they are trying to achieve through their corporate citizenship efforts. The next most frequently cited goals are improving employee retention (45%), improving employee recruitment (41%), attracting new customers (33%), and improving risk management (22%).
  • The chief executive is more involved in developing strategy, setting goals, and communicating corporate citizenship than reported in both 2008 and 2010. More than 25% indicate that their chief executive is highly involved in corporate citizenship program evaluation.
  • Almost 100% of companies have a corporate citizenship budget today, while just 81% reported being budgeted in 2010.
  • Almost 60% of companies have an executive leading corporate citizenship. This is a 74% increase over what was reported in 2010. Close to one-third of corporate citizenship leaders are within one level of the chief executive.

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The survey was conducted in the Fall of 2013 of 231 companies  and their corporate citizenship strategies, operational structures, and business practices were analyzed. 

About the Center for Corporate Citizenship

The Carroll School of Management Center for Corporate Citizenship at Boston College is a membership-based knowledge center. Founded in 1985, the Center has a history of leadership in corporate citizenship research and education. The Center engages more than 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through the Center’s professional development programs, online community, regional programs, and annual conference. The Center is a GRI-Certified Training Partner. For more information, visit the Center’s website at www.BCCorporateCitizenship.org.

 

 

 





National Research Council: Abrupt, near-term impacts to rival dinosaur extinction

10 12 2013

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With little fanfare and a noticeable lack of press coverage, the National Research Council released its report:  Abrupt Impacts of Climate Change: Anticipating Surprises last week.  The 200 page report suggests that a wave of species extinctions rivaling the dinosaurs’ demise might well be coming within the century — and that the time has come to set up early warning systems to detect this and other imminent climate catastrophes.

One of the authors, Anthony Barnosky, made this comment on the report:  “Our report focuses on abrupt change, that is, things that happen within a few years to decades: basically, over short enough time scales that young people living today would see the societal impacts brought on by faster-than-normal planetary changes.”

The study was sponsored by the National Oceanic and Atmospheric Administration, National Science Foundation, U.S. intelligence community and the National Academies, which is made up of The National Academy of Sciences, National Academy of Engineering, Institute of Medicine and National Research Council.

Abrupt Changes Already Underway

Some of the abrupt changes are already taking place, according to the report.

  • The disappearance of late-summer sea ice in the Arctic, with predictions that it may be gone entirely within decades, which “would have potentially large and irreversible effects of various components of the Arctic East Coast system including disruptions in the marine food web, shifts and habitats of summary mammals, and erosion of vulnerable coastlines.”

Because the Arctic region interacts with a large-scale circulation systems of the ocean and atmosphere, changes in the extent of sea ice could cause shifts in climate and weather around the northern hemisphere. The Arctic is also region of increasing economic importance for diverse range of stakeholders, and reductions in Arctic sea ice will bring new legal and political challenges this navigation routes for commercial shipping open and marine access to the region increases for offshore oil and gas development, tourism, fishing and other activities.

  • Rapidly increasing extinction of plant and animal species at a rate already “probably as fast as any warming event in the past 65 million years, and it is projected that its pace over the next 30 to 80 years will continue to be faster and more intense.”   The report cites the following scenarios for species extinction.

If unchecked, habitat destruction, fragmentation, and over-exploitation, even without climate change, could result in a mass extinction within the next few centuries equivalent in magnitude to the one that wiped out the dinosaurs. With the ongoing pressures of climate change, comparable levels of extinction conceivably could occur before the year 2100; indeed, some models show a crash of coral reefs from climate change alone as early as 2060 under certain scenarios.

  • Destabilization of the west Antarctic ice sheet, an “abrupt change of unknown probability,” carries the threat of sea-level rise “at a rate several times faster than those observed today. “

Early Warning System 

In the face of these threats, the report urges development of an Abrupt Change Early Warning System (ACEWS) to closely monitor signals of tipping points drawing near, digest the data and feed it into the best predictive models that can be developed.   “We watch our streets, we watch our banks,” the report’s chief author, climatologist James White of the University of Colorado at Boulder, told the Los Angeles Times. “But we do not watch our environment with the same amount of care and zeal.”  In a press statement releasing the report, Mr. White said “The time has come for us to quit talking and take action.  Right now we don’t know what many of these thresholds are.  But with better information, we will be able to anticipate some major changes before they occur and help reduce the potential consequences.”

The executive summary of the report concludes with this rather dire warning:

“Although there is much to learn about climate change and abrupt impacts, to willingly ignore the threat of abrupt change could lead to more costs, loss of life, suffering and environmental degradation.  The time is here to be serious about the threat of the tipping points so as to better anticipate and prepare ourselves for the inevitable surprises.”





Project Sunlight: Unilever’s Call To Action For Sustainable Living

21 11 2013

Unilever has launched  a worldwide new initiative to motivate millions of people to adopt more sustainable lifestyles.  Launched yesterday on Universal Children’s Day in Brazil, India, Indonesia, the UK and the US, Project Sunlight aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.

Project Sunlight was launched with the four-minute film embedded here and created by DAVID Latin America and Ogilvy & Mather London at dawn on November 20th in Indonesia and then follow the sun to India, the UK, Brazil and the US. Additional information can be found at an online hub – www.projectsunlight.com – which brings together the social mission stories of Unilever’s brands across the world, and invites consumers to get involved in doing small things that help their own families, others around the world and the planet.

To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF.

Ogilvy & Mather Chairman and CEO Miles Young, explains: “Unilever asked us to find a new way to talk about sustainability that would make the benefits real for ordinary people. Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future.  We are honored to be a part of such a positive and significant movement for the good of our client and our communities.”  Famed film director Erroll Morris directed “Why bring a child into this world?” including moving interviews with expectant parents from around the world.

The project draws on the legacy of Unilever’s founder Lord Leverhulme, who believed that he could change the world with a brand of soap he called Sunlight.

Kudos to Unilever, Ogilvy, DAVID and everyone involved in this important initiative that hits at the heart of the matter: if we can’t work to improve living conditions on our precious planet, how dare you bring a child into this world.





86% of Americans Expect Food and Beverage Brands To Actively Help Recycle Their Packaging.

12 11 2013

Recycling-binsAn overwhelming majority of Americans want brands to get engaged in creating and implementing recycling programs, according to a new survey of 1000 adults by the Carton Council of North America (CCNA).

In a statement, Jason Pelz, VP of environment at Tetra Pak North America, and VP of recycling projects for the CCNA  said, “First and foremost, this survey reiterates the importance of including a recycling message on product packaging.  In an increasingly competitive and green‑minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.”

U.S. consumers also indicated that they look first to the products they purchase for environmental information, ahead of other resources, with the vast majority (76 percent) consulting a product’s packaging to learn if a package is recyclable, followed by the product’s company website (33 percent) and the consumer’s city website (26 percent).

Importantly, 45% say their loyalty to food and beverage brands would be impacted by that brand’s engagement with environmental causes.

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The Carton Council is leading a national effort to increase access to carton recycling in the U.S. In 2009, 21 million U.S. households had access to carton recycling in 26 states. Now, 52.5 million households in 45 states can recycle cartons, a 150 percent increase that includes 64 of the nation’s top 100 cities. Food and beverage brands that use cartons for their products are encouraged to join this effort, especially in helping promote carton recycling to their customers. CCNA can provide companies with tools to inform their customers — from the first step, which is adding the recycling logo to packages and recycling information on their websites, to an extensive list of possibilities beyond that.





One Year After Sandy: Companies Push White House On Climate Action Plan

29 10 2013

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20 leading corporations – including Starbucks, Levis, Unilever and Mars -call on President Obama to follow through on climate change preparedness efforts outlined in the Climate Action Plan announced by the President on June 25th.

The corporate signatories of the letter, which rely on the stability of global supply chains for growth and profitability, cited the economic impacts of severe weather events on company operations and called for ongoing and significant investments to be made in strengthening climate change resiliency both in the United States and the world’s most vulnerable countries. Many of the signatories are members of Business for Innovative Climate & Energy Policy – a group of businesses advocating for meaningful energy and climate legislation.

Critical components of President Obama’s Climate Action Plan included federal investments in climate science, and support for disaster planning and risk management in multiple sectors. On the anniversary of one of the most catastrophic weather events in history, the companies reiterated the need for federal funding of programs and projects that benefit the most vulnerable communities and the businesses they rely on for employment, products and services.

“Our businesses depend upon a resilient infrastructure, resilient communities, and resilient value chains,” the companies wrote in a letter to President Obama today. “In recent years, severe weather events, combined with rising temperatures, have devastated critical infrastructure, decreased crop yields, and threatened water supplies. These trends are being felt globally… We call upon your administration to follow through on commitments for robust support of climate change resilience efforts.”

“Public investment in climate resilience is critical to the economic viability of companies we invest in that rely on consumers, labor, raw materials, and operations located in regions susceptible to extreme weather,” said Bennett Freeman, SVP for Sustainability Research and Policy at Calvert Investments. “We applaud the U.S. government for making investments in resilience and hope to see this strengthened in future years.”

“Extreme weather trends pose challenges to managing reliable supply chains and business planning,” said Anna Walker, Senior Director, Government Affairs and Public Policy at Levi Strauss & Co. “While Levi Strauss & Co. is committed to addressing its climate impact, we believe U.S. government leadership is essential for widespread action on climate resilience to strengthen communities and minimize economic disruption.”

The signatories recognized the Obama Administration’s efforts thus far to address climate change, and expressed support for public and private sector collaboration to continue advancing the implementation of the Climate Action Plan.

“The human and economic costs of severe weather are escalating and it is increasingly important that business and communities integrate climate risk into their operational and decision-making processes,” said Mark Way, Head of Sustainability Americas at Swiss Re America. “As experts on risk, everything we see points to the fact that climate change is something we simply cannot ignore.”





United Nations: CEOs say sustainability less important.

24 09 2013

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In a massive new study which interviewed 1,000 CEOs around the world, The United Nations and Accenture report that only 32% of CEOs believe the global economy is on track to meet the demands of a growing population within global environmental and resource constraints.  Alarmingly, the number of CEOs of saying that sustainability is “very important” to their business success dropped to 45%, a decline from 54% just three years ago.

The third United Nations Global Compact – Accenture CEO Study On Sustainability 2013 points to CEOs concern about an uncertain global economic climate as directly impacting the urgency of addressing sustainable business operations.  Despite the report that 63% of CEOs expect sustainability to transform their business within five years – and 76% believe that embedding sustainability into core business will drive revenue growth and new opportunities – many struggle with market expectations, investor pressure and the difficulty of measuring the business value of sustainability.

The report demonstrates how the world’s CEOs are conflicted on the extent to which they believe that business is making sufficient efforts to address sustainability. with 33% agreeing business is making the acceptable effort, while 38% disagree.  See the report chart below:

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In an executive summary of the CEO survey, the authors conclude:

“CEOs clearly recognize the scale of the global challenge—but may not yet see the urgency or the incentive for their own businesses to do more and to have a greater impact. This disconnect suggests that a gap persists between the approach to sustainability of the majority of companies globally—an approach centered on philanthropy, compliance, mitigation and the license to operate—and the approach being adopted by leading companies, focused on innovation, growth and new sources of value.”

Other key findings in the report include:

  • 83% of CEOs see an increase in efforts by governments and policy makers to provide an enabling environment for the private sector as integral to advancing sustainability.
  • 85% of CEOs demand clearer policy and market signals to support green growth.
  • Only 29% of CEOs regard climate change as one of the most important sustainability challenges for the future of their business
  • And just 14% regard water sanitation as an important issue for their business to address.

Clearly the lack of progress on the global economy and the failure of governments and regulators to provide consistent sustainability frameworks are holding back CEOs from focusing their full attention on the long-term issues of sustainability and threatened natural resources.  As the report highlights, more urgency is needed:

“As business leaders across the world come together this year to set out an architecture to align business action with global priorities, there is a clear and unequivocal call for greater ambition, greater speed and greater impact.”

– United Nations Global Compact

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Carbon Trust: 2/3 of public unable to name businesses that take sustainability seriously.

23 09 2013

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In a recent survey of more than 1,800 adults in the United Kingdom, The Carbon Trust Fund found that 68% of people were unable to name a company that is taking sustainability seriously.

In addition, just 5% of respondents see businesses as being most effective in helping the environment.  Despite the significant efforts many companies across the world are making to turn their business operations to more responsible and sustainable entities, the UK study underscores how poorly those companies are communicating their actions.

According to Tom Delay, the chief executive of Carbon Trust:

“While it’s clear that consumers still care about the environmental future, their perspective on where the responsibility falls is skewed. It cannot be solely down to environmental groups to shoulder the weight of protecting our planet’s natural resources. Businesses have an enormous role to play here and need to be seen to be doing their part.  As businesses look for more ways to grow, sustainability should become a golden opportunity for investment, allowing them to become more resilient to future environmental resource shocks and to cut their costs and grow their revenues. The smart companies will invest now and put sustainability inside their businesses.”

The same survey of UK adults did have some encouraging signs regarding concern for the environment.   The demand for green products appears to be increasing with only 6% saying they are less likely to buy a sustainable product and/or service than five years ago while almost three in ten (27%) said they are more likely.   Increased concern about the personal impact of what they buy on the environment was the most important reason for this (45%) and 43% of the public surveyed said they lead a more sustainable life than five years ago.





CDP Report: World’s Largest Companies Doing Little On Climate Change

17 09 2013

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“As countries around the world seek economic growth, strong employment and safe environments, corporations have a unique responsibility to deliver that growth in a way that uses natural resources wisely. The opportunity is enormous and it is the only growth worth having.” – Paul Simpson, Chief Executive Officer, CDP

Fifty of the 500 largest listed companies in the world are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas emissions, so finds the CDP Global 500 Climate Change Report 2013 released this week. The carbon emitted by these 50 highest emitting companies, which primarily operate in the energy, materials and utilities sectors, has risen 1.65% to 2.54 billion metric tons over the past four years.

The report is co-written by CDP, formerly known as the Carbon Disclosure Project, and professional services firm PwC. It provides the most authoritative evaluation of corporate progress on climate change.

Inadequate momentum to mitigate climate change is also true of the biggest emitters found in each of the ten sectors covered in the report. Titled Sector insights: what is driving climate change action in the world’s largest companies, the new publication includes industry-specific analysis which shows that the five highest emitting companies from each sector have seen their emissions increase by an average of 2.3% since 2009.

Guardian Sustainable Business offered a biting analysis of the report, concluding companies are making little progress in addressing climate change.

“For all the talk of companies taking the threat of climate change seriously, the latest evidence shows the corporate sector is failing to respond in a meaningful way to the threat of environmental catastrophe,” wrote GSB’s Jo Confino.

Paul Simpson, CEO at CDP says: “Many countries are demonstrating signs of recovery following the global economic downturn. However, clear scientific evidence and increasingly severe weather events are sending strong signals that we must pursue routes to economic prosperity whilst reducing emissions of greenhouse gases. It is imperative that big emitters improve their performance in this regard and governments provide more incentives to make this happen.” 

While the biggest emitters present the greatest opportunity for large-scale change, the report identifies opportunities for all Global 500 companies to help build resilience to climate and policy shocks by significantly reducing the amount of carbon dioxide they produce each year. For example, the emissions from nearly half (47%) of the most carbon intensive activities that companies identify across their value chains are yet to be measured. The lack of detailed reporting and information of GHGs from sources related to company activities (Scope 3 emissions), as opposed to those from sources owned or directly controlled by them, may lead companies to underestimate their full carbon impact.

Malcolm Preston, global lead, sustainability and climate change, PwC says: “The report underlines how customers, suppliers, employees, governments and society in general are becoming more demanding of business. It raises questions for some organizations about whether they are focused on sustaining growth in the long term, or just doing enough to recover growth until the next issue arises. With the initial IPCC report only weeks away corporate emissions are still rising. Either business action increases, or the risk is regulation overtakes them.”

Companies that demonstrate a strong commitment to managing their impact on the environment are generating improved financial and environmental results. Analysis of the corporations leading on climate progress, as based on CDP’s acclaimed methodology and including BMW, Nestlé and Cisco Systems, suggests that they generate superior stock performance. Further, the businesses that offer employees monetary incentives related to energy consumption and carbon emissions are 18% more successful at accomplishing reductions.

The CDP Global 500 Climate Change Report 2013 is available to download free. It launches this week at CDP’s annual Global Climate Forum which is broadcast live online. The public disclosures of climate change information from Global 500 companies taking part in CDP this year are also available on the CDP website. Over 4,500 businesses in markets around the world have disclosed through CDP this year. Their data will be disseminated to investors via various channels, such as Bloomberg terminals, where it is downloaded an average of 1 million times every six weeks.

Read the CDP Report here

Adapted from an original article at Sustainable Industries blog here





Made Movement: Buy 5% more American made products for 1 million jobs

20 08 2013

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Alex Bogusky, our old friend – reformed advertising creative director turned consumer advocate, has launched a new campaign for the Made Movement challenging Americans to buy 5% more American made products.  The result of the Made Movement 5% pledge will yield one million jobs for Americans.

Bogusky has created a video explaining the campaign and asks viewers to share the video with two people.  You can watch the Million Jobs Project video here.

According to an article in USA Today, Bogusky says “there’s hippie value now to Made in America.  Red, white and blue are the new green.”  But he cautions in the video, “Sometimes, even if you think a brand is American, even if there’s an American flag on the package, it might not be made here.  You have to pay attention.”

You can read the full article in USA Today here.

USA Today: Ad guru attacks outsourcing, seeks to save jobs