IPCC report: Climate solutions exist, but humanity has to break from the status quo and embrace innovation

21 03 2023

Image: Fotograf Sune Tølløse –

By Robert Lempert, Professor of Policy Analysis, Pardee RAND Graduate School and Elisabeth Gilmore, Associate Professor of Climate Change, Technology and Policy, Carleton University via The Conversation * Reposted: March 21, 2023

It’s easy to feel pessimistic when scientists around the world are warning that climate change has advanced so far, it’s now inevitable that societies will either transform themselves or be transformed. But as two of the authors of a recent international climate report, we also see reason for optimism.

The latest reports from the Intergovernmental Panel on Climate Change, including the synthesis report released March 20, 2023, discuss changes ahead, but they also describe how existing solutions can reduce greenhouse gas emissions and help people adjust to impacts of climate change that can’t be avoided.

The problem is that these solutions aren’t being deployed fast enough. In addition to pushback from industries, people’s fear of change has helped maintain the status quo. 

To slow climate change and adapt to the damage already underway, the world will have to shift how it generates and uses energy, transports people and goods, designs buildings and grows food. That starts with embracing innovation and change.

Fear of change can lead to worsening change

From the industrial revolution to the rise of social media, societies have undergone fundamental changes in how people live and understand their place in the world.

Some transformations are widely regarded as bad, including many of those connected to climate change. For example, about half the world’s coral reef ecosystems have died because of increasing heat and acidity in the oceans. Island nations like Kiribati and coastal communities, including in Louisiana and Alaska, are losing land into rising seas.Residents of the Pacific island nation of Kiribati describe the changes they’re experiencing as sea level rises.

Other transformations have had both good and bad effects. The industrial revolution vastly raised standards of living for many people, but it spawned inequality, social disruption and environmental destruction.

People often resist transformation because their fear of losing what they have is more powerful than knowing they might gain something better. Wanting to retain things as they are – known as status quo bias – explains all sorts of individual decisions, from sticking with incumbent politicians to not enrolling in retirement or health plans even when the alternatives may be rationally better. 

This effect may be even more pronounced for larger changes. In the past, delaying inevitable change has led to transformations that are unnecessarily harsh, such as the collapse of some 13th-century civilizations in what is now the U.S. Southwest. As more people experience the harms of climate change firsthand, they may begin to realize that transformation is inevitable and embrace new solutions.

A mix of good and bad

The IPCC reports make clear that the future inevitably involves more and larger climate-related transformations. The question is what the mix of good and bad will be in those transformations.

If countries allow greenhouse gas emissions to continue at a high rate and communities adapt only incrementally to the resulting climate change, the transformations will be mostly forced and mostly bad

For example, a riverside town might raise its levees as spring flooding worsens. At some point, as the scale of flooding increases, such adaptation hits its limits. The levees necessary to hold back the water may become too expensive or so intrusive that they undermine any benefit of living near the river. The community may wither away.

A person in a boat checks the river side of sandbag levee protecting a community during a flood.
Riverside communities often scramble to raise levees during floods, like this one in Louisiana.  Photo: Scott Olson/Getty Images

The riverside community could also take a more deliberate and anticipatory approach to transformation. It might shift to higher ground, turn its riverfront into parkland while developing affordable housing for people who are displaced by the project, and collaborate with upstream communities to expand landscapes that capture floodwaters. Simultaneously, the community can shift to renewable energy and electrified transportation to help slow global warming.

Optimism resides in deliberate action

The IPCC reports include numerous examples that can help steer such positive transformation.

For example, renewable energy is now generally less expensive than fossil fuels, so a shift to clean energy can often save money. Communities can also be redesigned to better survive natural hazards through steps such as maintaining natural wildfire breaks and building homes to be less susceptible to burning.

Charts showing falling costs and rising adoption of clean energy.
Costs are falling for key forms of renewable energy and electric vehicle batteries. IPCC sixth assessment report

Land use and the design of infrastructure, such as roads and bridges, can be based on forward-looking climate information. Insurance pricing and corporate climate risk disclosures can help the public recognize hazards in the products they buy and companies they support as investors.

No one group can enact these changes alone. Everyone must be involved, including governments that can mandate and incentivize changes, businesses that often control decisions about greenhouse gas emissions, and citizens who can turn up the pressure on both.

Transformation is inevitable

Efforts to both adapt to and mitigate climate change have advanced substantially in the last five years, but not fast enough to prevent the transformations already underway.

Doing more to disrupt the status quo with proven solutions can help smooth these transformations and create a better future in the process.

To see the original post, follow this link: https://theconversation.com/ipcc-report-climate-solutions-exist-but-humanity-has-to-break-from-the-status-quo-and-embrace-innovation-202134

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Six Capabilities Marketing Organizations Need to Cultivate Now

15 03 2023

Graphic: arcsncurves.com

How the adoption of new data-driven, omnichannel marketing models can improve CX.  By Duncan Steels & Romain Fontaine from Spiceworks.com • Reposted: March 15, 2023

After more than two years of pandemic-induced rapid change and uncertainty, the dust seems to be settling and marketers are left with a “new normal” that looks like more uncertainty and change. Duncan Steels, vice president of customer transformation at Capgemini Invent, and Romain Fontaine, manager of customer transformation at frog,  share why marketers need to build a more data-driven and omnichannel strategy to meet CX needs of customers today. 

Consumers who raised their standards for customer experience during the pandemic seem to be raising them even higher now, and many companies are playing catch-up. In 2022, rankings fell for 19% of the brands in Forrester’s CX IndexOpens a new window , and Forrester noted that overall CX quality is “reversing gains made in 2021.” 

The message should be clear: Consumers are moving forward faster than ever. Organizations, therefore, must let go of the marketing operating models that worked before the digital transformation to meet their needs now and in the sure-to-be-different future. Instead, companies need to adopt capabilities for a new data-driven, omnichannel, collaborative, and agile model. What does an organization need to do this?

See More: It’s Time to Re-Imagine Marketing Operations

A Plan For Organizational Transformation

Data-driven and real-time marketing strategies require fresh ways of thinking about customer relationships, new technologies for collecting and analyzing data, updated skills for leveraging those analyses. In addition to that, willingness to break down departmental silos to create a more agile, customer-centric organization. As CMOs are still responsible for brand building, they’re also increasingly accountable for technology to analyze and leverage data and insights and for business strategy aligned with brand purpose. Let’s examine the key elements required to enable this transformation and support CMOs in their expanding role. 

Data And Insights 

In a recent survey of marketing leaders, only 38% said they had customer segment and persona dataOpens a new window  to work with. Because creative decisions, from product development to messaging, now hinge on data insights, data forms the foundation of the new marketing operating strategy. When collaborative, cross-disciplinary teams have the same 360-degree view of their customer, it’s easier for the group to develop a comprehensive, consistent customer experience across all touchpoints. 

Organizations need to collect, standardize, and unify their data for analysis and insights to have the resources they need for effective decision-making. This requires a consistent data collection framework that eliminates silos and makes data available to all stakeholders across the organization. 

Online-offline integration

With data-driven insights, organizations can develop content for online and offline touchpoints to speak to customer needs in those moments and spaces. This creates a more consistent experience across all channels, whether the customer engages with the brand on social media, in a physical store, or on a website. 

An effective data collection framework ensures that data from and about customer engagements at all online and offline touchpoints flows into the organization’s customer data platform. That platform then performs analysis that keeps personas and individual customer profiles current. With a continuous stream of new omnichannel data complementing historical data, the platform’s AI can eventually learn which next steps to suggest at each stage of the customer journey, ensuring the right content appears at the right time for every customer. 

New Communications And Media Strategy


As the number of channels and touchpoints proliferates and the marketing function becomes more customer-centric, marketers need an updated strategy for engagement that leverages data insights and omnichannel capabilities. For example, continuously updated customer profiles allow for quick changes to messaging as customer behavior and sentiment evolve. 

Communication now also requires continuous two-way engagement with customers, up to and including the co-creation of products. Loyal customers and influencers may create brand-related content that businesses are learning to leverage as part of their overall communication strategy. By building communities around the brand, specific products, or consumer tribes (or targeted personas), organizations can amplify or invest in the reach of this user-generated content which further blurs the line between Earned and Paid media. For example, when a customer mentions a company on social media, the marketing team should be ready to engage and build on it. Wendy’s added more than 1 million new Twitter followers after their response to a customer’s question about free food. Ocean Spray seized the opportunity to connect with younger consumers after being included in a viral TikTok that became a popular trend. 

Omnichannel Experience 

Organizations must unify all customer touchpoints under their single, cross-disciplinary marketing team to support customer experience enhancement. For example, a team member responsible for the direct-to-consumer (D2C) channel might bring in D2C customer feedback that can improve CX in the organization’s social commerce and retail channels. At the same time, feedback from in-store shoppers about, say, the fit of a brand’s popular sweater or pair of jeans can help refine the buying experience for social, e-commerce, and D2C shoppers. 

See More: 4 Components You Need In Order to Master Digital Marketing Operations

Change Management And Agile Team Development


To keep up with the accelerated pace of digital transformation, customer expectations, and the skills that employees need, organizations must have an agile culture—including cross-disciplinary agile pods with the collective skills to pivot to high-ROI, CX-enhancing activities as they emerge and evolve. Organizations also need well-designed change management processes and practices to serve them now and over the long term. Ideally, these agility mindset and change management resources will help the organization adapt to changing expectations and technologies as they emerge instead of reacting. 

CMOs also need to ensure their teams have the necessary blend of data, communication, product, and service skills to implement the new marketing operating model—and to work in new ways. The new marketing team must be made up of agile pods of cross-functional talents who can identify high-ROI initiatives and shift priorities quickly, adapt to the ever-changing consumer and competitor landscape, and test and learn to increase speed to market and support continuous improvement of products and activations. A 2021 CMO surveyOpens a new window  found that just 44% of marketing leaders said their organization had the data science or AI skills they needed. Closing that gap and committing to this new way of working might require more proactive recruiting, more internal skills development, or both. 

Like the other capabilities we’ve covered, effective change management for today’s marketing landscape requires collaboration to draw in information from all team members about what’s happening in their channel or area of expertise. And while some team members may be enthusiastic about contributing across channels and departments, it can be harder for others to adapt to a less linear, hierarchical way of working. Change management must include a strong, visible commitment from leadership, speak to the entire organization, and welcome feedback on changes to be effective. 

Putting It All Together: New Functions For The CMO

The CMO is responsible for implementing these capabilities, making a data-driven mindset, agile philosophy, and customer-centric attitude key skills for CMOs to cultivate. So is the ability to listen effectively to questions and feedback from leadership, team members, and customers. 

Adding or enhancing the marketing operating capabilities we’ve covered here may seem daunting. However, there’s real value in making those improvements from a marketing KPI standpoint and an agile mindset/change management perspective. By taking these steps now, marketing leaders can build the capacity to keep up with the pace of change and meet customers’ needs as they keep evolving. 

Do you think adoption of new marketing models can improve CX? Share with us on FacebookOpens a new window TwitterOpens a new window , and LinkedIn Opens a new window . We’d love to hear from you! 

To see the original post, follow this link: https://www.spiceworks.com/marketing/marketing-strategy/guest-article/data-driven-marketing-models/





Campaigns With Heart Honored As 2023 Halo Award Finalists

16 02 2023

Corporate Social Impact Winners Will Be Revealed At The May 2023 Engage For Good Conference in Atlanta, GA. From Engage for Good • February 16, 2023

In the spirit of Valentine’s Day, Engage for Good celebrates companies and causes that truly ‘get it’ – companies with heart – with the announcement of this year’s Halo Award finalists.

Now in its 21st year, the Halo Awards are North America’s highest honor for corporate social impact initiatives that showcase outstanding consumer and/or employee engagement efforts.

“At a time of such societal and political division and countless natural and manmade calamities, it is refreshing to see so many companies and causes partnering to build a better world,” said Engage for Good President David Hessekiel. “The Halo Awards is once again a celebration of outstanding efforts to sustainably create positive corporate social impact.”

Thirty-six campaigns were announced today as finalists in nine Halo Award categories. Gold and Silver Halo Award winners will be announced in each category at the Engage for Good Conference in Atlanta on May 17. Please join us in congratulating these finalists:

Consumer-Activated Corporate Donation  
Bounty #PicksItUp – Bounty & Best Friends Animal Society  
Bringing Communities Together In Nature – Sun Outdoors & National Park Foundation  
Chance & Friends Holiday Philanthropic Collection – PetSmart & PetSmart Charities  
Iced Coffee Day – Dunkin & Dunkin’ Joy In Childhood Foundation

Consumer Donation  
2022 Macy’s Holiday Campaign – Macy’s & Big Brothers Big Sisters Of America  
Integrated Partnership To Drive Point-Of-Sale Donations – JOANN & Susan G. Komen  
Pin Pad Donation – PetSmart & PetSmart Charities  
Wendy’s Frosty Treats Warm Hearts – The Wendy’s Company & The Dave Thomas Foundation For Adoption

Education  
John Hancock MLK Scholars Program – John Hancock  
STEM Careers All YEAR – General Motors & First Book  
Subaru Loves Learning – Subaru Of America & AdoptAClassroom.org  
Teacher Academy: Transforming STEM Professional Development To Spark Teachers’ Knowledge, Self-Efficacy, And Practice – Samsung Electronics America & MindSpark Learning

Emergency/Crisis Initiative  
UPS Global Vaccine Equity Initiative – UPS  
Moves That Matter – Total Quality Logistics  
PayPal’s Response To The Humanitarian Crisis In Ukraine – PayPal & Multiple Nonprofits  
Stand With Ukraine All-for-Charity Initiative – Humble Bundle, Razom For Ukraine, International Rescue Committee, International Medical Corps & Direct Relief

Employee Engagement  
Clayton Impact: Team Member Volunteer Program – Clayton  
Coast 2 Coast 4 Cancer – Bristol-Myers Squibb & V Foundation For Cancer Research  
Employee Empowerment Thru Volunteering – FedEx & Operation Warm  
Using Tech For Good: How Northwestern Mutual Leverages The Passions Of Its Employees To Make A Positive Impact In Their Communities Through STEM-based Projects – Northwestern Mutual

Health (Physical or Mental Health)  
Advancing Equity In Maternal Health – Elevance Health, Creating Healthier Communities, March Of Dimes & 23 Local Nonprofit Organizations  
Bloom: Growing Kids Mental Well-Being – Nationwide, Nationwide Children’s Hospital & On Our Sleeves  
iHeart National Recovery Month – iHeart & The Voices Project  
Mosquitoes Don’t Deserve a Drop – Orkin & American Red Cross

JEDI (Justice, Equity, Diversity And/Or Inclusion)  
Fast Break For Small Business – LegalZoom & Accion Opportunity Fund  
Leveling The Playing Field: Engaging Fans And Players For Financial Equity And Inclusion – U.S. Women’s National Team Players Association & Kiva Microfunds  
Nespresso x Ali Forney Center – Nespresso USA x Accompany Creative & The Ali Forney Center  
Justice For Change – Relativity

Social Impact Video  
Peace Builders – Microsoft & Nobel Peace Center  
Styles Of Pride Initiative – Macy’s & The Trevor Project  
Teen Tech Center “Mentor Moments” – Best Buy & Best Buy Foundation  
The Big Wait PSA – Arby’s & Big Brothers Big Sisters of America

Social Service  
#MomsUnite4Milk To Support Families Impacted By The Formula & Human Milk Shortages – Medela  
Lowe’s Hometowns – Lowe’s & Points of Light  
HelloFresh Meals With Meaning Program – HelloFresh & Partners  
Project DASH – DoorDash

About Engage for Good  
Engage for Good is a professional development organization that helps social impact leaders at businesses and nonprofits access the resources and community they need in order to build a better world and the bottom line. While best known for its annual conference and the Halo Awards, Engage for Good provides year-round resources, trainings and events to help corporate social impact professionals advance their careers, campaigns and organizations. Learn more at http://www.engageforgood.com/.





3 Steps to Ensure Your Corporate Strategy Delivers Both Growth and Sustainability

10 02 2023

By Andreas von Buchwaldt, Grant Mitchell, Seth Reynolds, and Steve Varley from Harvard Business Review • Reposted: February 10, 2023

CEOs could once focus almost single-mindedly on their businesses and value chains. Now, along with driving a strategy that generates competitive advantage and enhanced value, they face another core task: satisfying a broad base of stakeholders with diverse interests who all demand sustainability policies and practices in different variations.

Delivering on both (often apparently conflicting) fronts is essential. Investors will only support a firm’s long-term strategic initiatives if they yield an above-market return and address the future needs of investors themselves, customers, regulators, and employees.

Like digital before it, sustainability has become an overarching strategic concern today. Judgments about a company’s sustainability performance affect talent acquisition and retention, access to capital, and consumer choices. And new regulations, such as the U.S. Inflation Reduction Act, are translating sustainability imperatives into economic shocks, notably in the energy sector. CEOs also see competitors growing and increasing customer loyalty through sustainability-linked products and services.

As a result, CEOs have largely accepted the need to embed sustainability in their strategies to create competitive advantage. But while existing frameworks describe the elements of a sustainable business, they rarely show how to get there.

At the intersection of sustainability and strategy, many companies adopt an environmental, social, and governance (ESG) strategy. In doing so, they can be strongly influenced by the external focus on third-party ESG metrics, which are framed as a way of measuring a company’s performance in ESG.

ESG strategies, which often aim to improve key metrics in a way that a firm finds acceptable or manageable, have given many businesses a pragmatic start toward becoming more sustainable. However, as a path to a better strategy, they have drawbacks.

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Managing to metrics isn’t the best way to deploy sustainability as a driver of competitive advantage and value, or to hasten meaningful improvements in environmental and social outcomes. Being still immature, metrics are far from comparable, rigorous, or transparent. And the evidence for a link between economic value and ESG ratings is modest. Investors support genuine gains in sustainability, but they won’t tolerate strategies that don’t deliver economic value. While stakeholders closely observe ESG metrics, financial performance remains much more important in corporate valuations.

Rather than focusing on ESG metrics, a more effective path to improving both financial value and sustainability performance is to integrate sustainability into the development and implementation of corporate strategy. In doing so, CEOs can ensure their strategy makes the most of the market, technology, customer, and regulatory trends created by sustainability imperatives.

CEOs can unite strategy with sustainability in three ways:

1. Adapt classic, CEO-level strategy questions by viewing them through a sustainability lens: “Is my purpose the best possible fit with competing stakeholder demands?” “As sustainability plays out in my industry, how should I position my strategy and portfolio for maximum advantage?” The collated responses should be tailored for individual business units or portfolio sectors.

2. Ensure strategic choices include sustainability imperatives by applying top-down and bottom-up analysis.

  • From the top down, ask, “How will increased sustainability modify or create new strategic drivers?” To test existing strategic themes, use such means as moving from climate scenarios that capture climate risk to embedding climate elements in strategy scenarios and tailoring customer research to test hypotheses about critical sustainability issues. Insights gained can indicate how industry ecosystems will evolve as sustainability grows in influence.
  • From the bottom up, ask, “Which specific sustainability concerns will our strategy need to accommodate?” To identify such concerns, CEOs could consider which issues are most significant for stakeholders—and so, how likely they are to create competitive advantage. Three interrelated qualifiers can help identify these: the future prominence for stakeholders; uniqueness of contribution; and size of business value, net investment. Careful analysis helps rank these issues.

3. Use common methods to assess investments in sustainability and commercial initiatives. Investments with negative value miss the opportunity to increase meaningful impact. While some investments with unclear links to value may be pragmatic to avoid reputational risk, they should phase out over time. Most organizations can do more to use data such as that on stakeholder attitudes and future economic impacts, and connections to estimate the business consequences of investment.

Organizations need to execute sustainability initiatives with the same rigor as traditional strategic activity. They need to anchor these initiatives in the ambition, resourcing plans, and incentives of all key decision makers—not isolate them within a sustainability team. CEOs will need to identify early the new internal business and impact data they need to measure the progress of key sustainability initiatives, as legacy systems may not capture such data.

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EY-Parthenon research shows that taking these steps can give meaningful sustainability actions greater prominence in a CEO’s long-term agenda and may lead to better outcomes—helping a business achieve both the financial means and investor support to create a more sustainable future. Read more about how corporate strategy can deliver both growth and sustainability here.

To see the original post, follow this link: https://hbr.org/sponsored/2023/02/3-steps-to-ensure-your-corporate-strategy-delivers-both-growth-and-sustainability





A New Year and New Approach to DEI at Agencies

7 02 2023

By Ashish Prashar from Triplepundit.com • Reposted: February 7, 2023

We in the advertising industry talk a lot about equity and inclusion. We design a lovely showroom that celebrates our apparent commitment to diversity in all its forms. Sadly, this is all superficial. Peel back the curtain and we see … nothing. We continue to ignore blatant racism and injustice and fail to take even the most basic steps that can drive real change.

For all the pledges we saw from agencies in 2020 to finally address systemic racism, over two years later we’ve seen little real action. Even while they complain of a “war for talent,” agencies aren’t doing enough to change how they recruit and promote talent and are struggling to make a meaningful cultural impact.

Racism and exclusion persist in the workplace, with higher turnover rates and lower promotion rates among people of color. For years, we’ve known there’s a clear business case for prioritizing diversity, equity and inclusion at work beyond lip service. A McKinsey study found that the most diverse companies were 36 percent more profitable in 2019 than their least diverse counterparts.

While companies may sometimes have good intentions in coming forward with commitments after a big cultural moment, the impact falls short every time. After George Floyd’s death in 2020, company after company promised to recruit and retain more diverse talent and pledged to put cash toward DEI. But there was little accountability. Companies often don’t report their demographics, and it’s even more rare that they disclose information about spending.

A number of agencies are recruiting more diverse talent, and some are willing to share their data, with varying degrees of detail and frequency, but there is a lot more work to be done — particularly when it comes to instigating change at the top. This is where agencies can move beyond anti-bias and anti-racism training to provide things like committed executive sponsorship and mentorship of young diverse talent.

It can be difficult to hold organizations accountable when it comes to all aspects of DEI, particularly when looking beyond financial commitments and assessing what data is important when considering DEI progress.

We need to think bigger If we’re going to make meaningful change. The best DEI strategies target all parts of companies, and that starts by going beyond recruiting. Recruiting a diverse workforce is one part of DEI, but it should be viewed as a first step, not a comprehensive solution. It takes holding leaders accountable for change, something agencies haven’t seemed willing to take on. This may include difficult decisions around current leadership and has to encompass taking the impact on talent and agency culture into account when filling new leadership roles. Managers who create or enable a workplace environment that makes people of color uncomfortable should never be shoo-ins for new leadership roles.

It also means asking questions about who we work with, the kind of work we want to create, and the stories we want to share with the world. Companies often make the biggest difference when they change something within their spheres of influence. In this industry, our sphere of influence is narrative.

The creative industry has served as an arbiter of ideas and a reflection of a society’s failing or burgeoning health. Creatives have had a powerful hand in building either massive propaganda machines or culture-changing art and movements. The question about which side we’ll fall in this dichotomy can be answered by choosing to be conscious of our resources and of our responsibilities.

It is our responsibility in the creative industry to question what ideas and values we are disseminating, what stereotypes or biases we are introducing, and to whom we are giving platforms through our work. But it’s not enough just to avoid making the mistakes of the past. This industry has a responsibility to create new narratives that help tear down the biases and stereotypes it has previously helped perpetuate.

If agencies really want to make a difference in connecting with people of color, they can start by working on the issues and causes that impact and shape our lives. There is no shortage of partners in need of help addressing issues like justice reform, education and healthcare equity. Find out who you can work with to make an impact, and get to work. Talent (and prospective talent) will notice.

Make 2023 the year that your agency was truly an ally in the fight for diversity.

To see the original post, follow this link: https://www.triplepundit.com/story/2023/dei-agencies/765591





Newsweek publishes its list of America’s Most Responsible Companies for 2023

15 01 2023

America’s Most Responsible Companies 2023

In recent years, and especially with the rise in popularity of “ESG” (environment, social and corporate governance) focused investing, “corporate responsibility” has become a phrase many companies are happy to use in their advertising. There is no set definition but generally it is used as shorthand for “Our company is not a soulless machine designed to do absolutely anything–no matter how destructive, reckless or dishonest–in pursuit of a buck.” In any given case, it can be hard to tell whether such a statement means a corporation really tries to treat its customers, employees and planet decently or is just public relations blather. Talking the talk is easy, but walking the walk is hard.

To highlight those corporations that are actually serious about trying to be good guys, Newsweek has partnered with global research and data firm Statista for our fourth annual list of America’s Most Responsible Companies. This year our list includes 500 of the U.S’s largest public corporations. They vary dramatically by size and by industry. We found the largest number of responsible companies (55) in the materials and chemicals business; the fewest (12) in hotels, dining and leisure. Our overall number one this year is the computer hardware giant HP.

We are proud to present this year’s ranking and to honor companies that actually mean it when they say they are serious about being good corporate citizens.

RankCompanyHQ StateIndustry RankIndustryOverall ScoreEnvironmental ScoreSocial ScoreCorporate Governance Score
1HPCalifornia1Technology Hardware93.0994.9499.5184.93
2General MillsMinnesota1Consumer Goods91.7992.0686.8496.56
3Whirlpool CorporationMichigan2Consumer Goods91.5393.8385.2195.64
4Merck & CoNew Jersey1Health Care & Life Sciences89.9591.07100.0078.86
5CloroxCalifornia3Consumer Goods89.5694.6888.0886.03
6HNIIowa4Consumer Goods89.4096.2187.9284.15
7Applied MaterialsCalifornia2Technology Hardware89.1291.0289.6486.80
8IntelCalifornia3Technology Hardware88.9888.3092.5186.21
9S&P GlobalNew York1Financial88.8095.2371.27100.00
10TapestryNew York5Consumer Goods88.6991.6087.4287.14
11XylemDistrict of Columbia1Capital Goods88.6895.0277.2193.90
12Abbott LaboratoriesIllinois2Health Care & Life Sciences88.0389.8480.9293.40
13QualcommCalifornia4Technology Hardware87.7283.3583.7996.10
14Keysight TechnologiesCalifornia1Software & Telecommunications87.6889.8679.2194.08
15AptargroupIllinois1Materials & Chemicals87.6896.7888.2478.13
16Texas InstrumentsTexas5Technology Hardware87.3984.5795.1582.53
17MicrosoftWashington2Software & Telecommunications86.9798.7669.1193.14
18Estee Lauder CompaniesNew York6Consumer Goods86.6192.8581.3885.69
19Cisco SystemsCalifornia6Technology Hardware86.5599.5174.5585.70
20Advanced Micro DevicesCalifornia7Technology Hardware86.5293.9775.3790.30
21BroadcomCalifornia8Technology Hardware86.2981.9282.4294.61
22AvientOhio2Materials & Chemicals86.2791.0978.5389.28
23Sensata TechnologiesMassachusetts9Technology Hardware86.0386.7878.1793.23
24Owens CorningOhio3Materials & Chemicals85.8082.4179.8995.19
25CortevaIndiana4Materials & Chemicals85.7981.4080.3895.69
26NVIDIACalifornia10Technology Hardware85.6986.9484.0886.13
27IlluminaCalifornia3Health Care & Life Sciences85.5490.5893.3772.75
28Campbell SoupNew Jersey7Consumer Goods85.2591.9078.6085.34
29Boston PropertiesMassachusetts1Real Estate & Housing85.2399.3878.1378.29
30Analog DevicesMassachusetts11Technology Hardware85.0995.5972.4587.34
31LumentumCalifornia3Software & Telecommunications85.0393.0876.4785.63
32JacobsTexas1Professional Services84.9895.2179.3280.50
33Maxim Integrated ProductsCalifornia12Technology Hardware84.9591.5780.1883.20
34Hewlett Packard EnterpriseTexas13Technology Hardware84.8095.3083.1576.04
35CumminsIndiana1Automotive & Components84.6392.1478.1683.68
36Lear CorporationMichigan2Automotive & Components84.6291.8170.8091.34
37Edgewell Personal CareConnecticut8Consumer Goods84.5789.8977.3486.57
38PayPal HoldingsCalifornia2Financial84.3593.7569.9789.42
39Walt DisneyCalifornia1Hotels, Dining & Leisure84.2793.5776.4082.94
40MastercardNew York3Financial84.2096.2765.9090.52
41ComericaTexas4Financial84.0990.7583.0178.59
42TrinseoPennsylvania5Materials & Chemicals84.0491.9977.8782.34
43United RentalsConnecticut2Professional Services83.7492.0981.6477.60
44Iron MountainMassachusetts4Software & Telecommunications83.7293.3572.5285.39
45Regeneron PharmaceuticalsNew York4Health Care & Life Sciences83.5685.0887.6977.98
46EcolabMinnesota6Materials & Chemicals83.5596.3884.5069.88
47Berry GlobalIndiana7Materials & Chemicals83.5190.2974.1286.20
48Sun CommunitiesMichigan2Real Estate & Housing83.4890.3674.0886.09
49Newmont GoldColorado8Materials & Chemicals83.4066.2194.6789.39
50Eversource EnergyMassachusetts1Energy & Utilities83.3094.1582.1973.66
51Vertex PharmaceuticalsMassachusetts5Health Care & Life Sciences83.2674.6191.8483.40
52SeagenWashington6Health Care & Life Sciences83.1884.0783.0682.48
53American TowerMassachusetts5Software & Telecommunications83.1287.1581.7480.56
54Lam ResearchCalifornia14Technology Hardware82.9992.9887.8868.22
55Granite ConstructionCalifornia2Capital Goods82.9883.9777.9187.15
56General MotorsMichigan3Automotive & Components82.9491.3468.2889.29
57CraneConnecticut9Materials & Chemicals82.7984.8177.9285.72
58IngevitySouth Carolina10Materials & Chemicals82.6372.5188.2187.23
59ZoetisNew Jersey7Health Care & Life Sciences82.6085.4177.7584.72
60Baxter InternationalIllinois8Health Care & Life Sciences82.5992.1780.8074.90
61Moody’sNew York5Financial82.5484.4471.1692.10
62Edwards LifesciencesCalifornia9Health Care & Life Sciences82.4986.8771.6389.05
63Lowe’s CompaniesNorth Carolina1Retail82.4091.2775.8880.12
64Public Service Enterprise GroupNew Jersey2Energy & Utilities82.3380.8381.8984.35
65Kimberly-ClarkTexas9Consumer Goods82.3079.5176.1491.33
66JabilFlorida15Technology Hardware82.1183.5273.9188.96
67Regency CentersFlorida3Real Estate & Housing82.0288.7677.3280.09
68Motorola SolutionsIllinois16Technology Hardware81.9990.4471.8883.74
69Keurig Dr PepperMassachusetts10Consumer Goods81.9888.0874.8683.09
70Dell TechnologiesTexas17Technology Hardware81.9392.2876.1377.47
71AGCOGeorgia3Capital Goods81.9275.6281.9988.23
72Las Vegas SandsNevada2Hotels, Dining & Leisure81.7687.3780.5277.47
73Waste ManagementTexas3Energy & Utilities81.6382.3684.3078.31
74Jones Lang LaSalleIllinois4Real Estate & Housing81.6384.2672.3188.39
75Western DigitalCalifornia18Technology Hardware81.5883.5683.1878.08
76Armstrong World IndustriesPennsylvania4Capital Goods81.4884.0278.0782.42
77RibbonTexas6Software & Telecommunications81.3982.5077.3184.44
78KrogerOhio2Retail81.3488.1571.7684.19
79Principal Financial GroupIowa6Financial81.2183.4873.9486.29
80CaleresMissouri11Consumer Goods81.1481.3281.9880.19
81McCormick & CompanyMaryland12Consumer Goods81.0693.5983.2666.42
82Summit MaterialsColorado11Materials & Chemicals80.9883.8972.8786.26
83Kimball InternationalIndiana13Consumer Goods80.8989.7279.0574.01
84AdobeCalifornia7Software & Telecommunications80.8788.8171.9981.89
85AmphenolConnecticut19Technology Hardware80.8489.6773.7079.25
86Huntington BancsharesOhio7Financial80.8284.5079.2678.80
87Cadence Design SystemsCalifornia8Software & Telecommunications80.7963.7989.2289.41
88PPLPennsylvania4Energy & Utilities80.7868.5799.2874.55
89Ball CorpColorado12Materials & Chemicals80.6986.8479.9575.38
90EXL ServicesNew York3Professional Services80.6777.7272.0392.33
91Healthpeak PropertiesColorado5Real Estate & Housing80.5490.2874.8476.59
92Sherwin-WilliamsOhio13Materials & Chemicals80.4987.9970.0683.50
93Univar SolutionsIllinois14Materials & Chemicals80.4792.8262.6586.02
94American WaterNew Jersey5Energy & Utilities80.4374.2291.9475.22
95HasbroRhode Island14Consumer Goods80.4189.3785.2266.72
96AppleCalifornia20Technology Hardware80.2491.3763.0086.45
97TargetMinnesota3Retail80.1890.2170.3080.10
98Newell BrandsGeorgia15Consumer Goods80.0081.8872.4485.75
99DeereIllinois5Capital Goods80.0087.9387.4364.71
100ManpowerGroupWisconsin4Professional Services79.9393.0972.2774.53
101Agilent TechnologiesCalifornia10Health Care & Life Sciences79.9394.5264.9280.45
102Baker HughesTexas6Energy & Utilities79.8991.9077.3470.53
103American ExpressNew York8Financial79.8793.4664.7181.55
104PNC Financial ServicesPennsylvania9Financial79.8183.3278.9877.22
105Hudson Pacific PropertiesCalifornia6Real Estate & Housing79.7084.2175.6579.33
106First SolarArizona7Energy & Utilities79.6789.7873.5875.74
107Eastman ChemicalTennessee15Materials & Chemicals79.6668.3486.2484.48
108Mettler-Toledo InternationalOhio21Technology Hardware79.6188.1964.8185.91
109NielsenNew York5Professional Services79.5983.7174.1680.98
110HessNew York8Energy & Utilities79.5977.8881.7379.24
111Colgate-PalmoliveNew York16Consumer Goods79.5580.5474.8783.31
112CenterPoint EnergyTexas9Energy & Utilities79.5471.0192.3775.31
113CBRE GroupTexas7Real Estate & Housing79.5272.9977.7187.94
114PPG IndustriesPennsylvania16Materials & Chemicals79.4782.4077.5878.53
115Becton Dickinson andNew Jersey11Health Care & Life Sciences79.4688.5168.8681.09
116Carter’sGeorgia17Consumer Goods79.4188.6974.6774.98
117Verizon CommunicationsNew York9Software & Telecommunications79.3988.2073.2776.79
118UbiquitiNew York10Software & Telecommunications79.1683.5564.8389.18
119BorgWarnerMichigan4Automotive & Components79.0779.1178.4979.67
120PotlatchDelticWashington6Capital Goods79.0578.8472.5185.88
121M&T BankNew York10Financial79.0183.6570.1883.28
122W W GraingerIllinois7Capital Goods78.9576.6775.7484.51
123AutodeskCalifornia11Software & Telecommunications78.9484.1384.9667.82
124IBMNew York12Software & Telecommunications78.8780.9676.7878.93
125Howmet AerospacePennsylvania8Capital Goods78.8580.6369.0286.99
126Deckers OutdoorCalifornia18Consumer Goods78.8369.7382.8284.02
127California Water Service GroupCalifornia10Energy & Utilities78.7770.1489.8476.40
128Regal RexnordWisconsin9Capital Goods78.6793.1167.7375.26
129NasdaqNew York11Financial78.6776.0163.9996.08
130Micron TechnologyIdaho22Technology Hardware78.6480.3678.3077.34
131Zurn Elkay Water SolutionsWisconsin10Capital Goods78.5680.9676.5878.22
132Thermo Fisher ScientificMassachusetts12Health Care & Life Sciences78.5477.0372.5586.11
133CommScope Holding CompanyNorth Carolina23Technology Hardware78.4794.4267.5473.55
134Kraft HeinzIllinois19Consumer Goods78.4581.0870.6483.71
135FMCPennsylvania17Materials & Chemicals78.3885.0167.1283.09
136Tennant CompanyMinnesota11Capital Goods78.3767.7487.1180.34
137CSXFlorida1Transport & Logistics78.2684.6469.5880.65
138CelaneseTexas18Materials & Chemicals78.2669.3497.3568.16
139AZZTexas12Capital Goods78.2083.2765.9785.43
140IDEXX LaboratoriesMaine13Health Care & Life Sciences78.1975.7882.6276.26
141GapCalifornia4Retail78.1977.4367.9989.22
142Williams CompaniesOklahoma11Energy & Utilities78.1766.1492.0376.41
143Emerson ElectricMissouri13Capital Goods78.1385.1172.7676.61
144Church & DwightNew Jersey20Consumer Goods78.0793.4472.0368.82
145Marriott InternationalMaryland3Hotels, Dining & Leisure78.0679.5581.8272.88
146SempraCalifornia12Energy & Utilities78.0565.6388.5680.02
147InvescoGeorgia12Financial78.0391.1365.3277.73
148ValvolineKentucky5Automotive & Components77.9278.8972.4182.54
149Ingersoll RandNorth Carolina14Capital Goods77.8881.9666.9384.83
150UnitedHealth GroupMinnesota14Health Care & Life Sciences77.8891.8671.4470.43
151ViasatCalifornia13Software & Telecommunications77.8487.0373.7772.83
152The Home DepotGeorgia5Retail77.8078.6276.6378.25
153Host Hotels & ResortsMaryland4Hotels, Dining & Leisure77.7890.0668.7874.60
154Norfolk SouthernGeorgia2Transport & Logistics77.7782.8270.7979.77
155RepligenMassachusetts15Health Care & Life Sciences77.7676.5566.7190.08
156VisteonMichigan6Automotive & Components77.7492.0473.4267.87
157Yum! BrandsKentucky5Hotels, Dining & Leisure77.7191.5862.7778.88
158Lennox InternationalTexas15Capital Goods77.7189.8474.6668.70
159ServiceNowCalifornia14Software & Telecommunications77.6878.0168.5286.58
160Commercial Metals CompanyTexas19Materials & Chemicals77.6882.8070.4579.86
161Conagra BrandsIllinois21Consumer Goods77.6390.1369.8173.03
162WatersMassachusetts16Health Care & Life Sciences77.6392.6567.2673.06
163JPMorgan Chase & CoNew York13Financial77.6084.0163.4985.37
164AbbVieIllinois17Health Care & Life Sciences77.5584.3970.8377.52
165MetLifeNew York14Financial77.4881.3467.3283.87
166West Pharmaceutical ServicesPennsylvania18Health Care & Life Sciences77.4479.2469.2283.95
167California ResourcesCalifornia13Energy & Utilities77.2873.0283.6975.20
168DanaherDistrict of Columbia19Health Care & Life Sciences77.2269.8677.6584.23
169FedExTennessee3Transport & Logistics77.2173.6875.9582.08
170NordsonOhio16Capital Goods77.1570.8083.4177.30
171Bank of AmericaNorth Carolina15Financial77.1490.2969.7371.50
172USANA Health SciencesUtah22Consumer Goods77.0274.0575.4481.65
173LabcorpNorth Carolina20Health Care & Life Sciences76.9684.1170.4876.40
174TeradataCalifornia15Software & Telecommunications76.9578.6861.3190.94
175Best BuyMinnesota6Retail76.8892.5272.7665.45
176KennametalPennsylvania17Capital Goods76.8886.1673.5371.02
177Stanley Black & DeckerConnecticut18Capital Goods76.8792.6664.9073.14
178AlcoaPennsylvania20Materials & Chemicals76.8061.4381.7187.33
179KoppersPennsylvania20Materials & Chemicals76.8079.1880.9070.41
180United TherapeuticsMaryland21Health Care & Life Sciences76.7961.4583.9485.03
181PfizerNew York22Health Care & Life Sciences76.7673.3569.7887.21
182MascoMichigan19Capital Goods76.6975.3669.0985.71
183Kimco RealtyNew York8Real Estate & Housing76.6786.4085.3258.37
184Qurate Retail GroupPennsylvania7Retail76.5688.5571.5369.68
185OtisConnecticut20Capital Goods76.5075.2872.0382.26
186Organon & Co.New Jersey23Health Care & Life Sciences76.4376.6284.3168.44
187Reliance Worldwide CorporationGeorgia21Capital Goods76.3867.2675.2486.71
188Air Products and ChemicalsPennsylvania22Materials & Chemicals76.3778.0176.9974.18
189Fluor CorporationTexas22Capital Goods76.3380.7070.0378.34
190SPXNorth Carolina23Capital Goods76.3178.1471.9378.94
191Darling IngredientsTexas23Consumer Goods76.2971.3668.3489.25
192Insulet CorporationMassachusetts24Health Care & Life Sciences76.2479.8077.5771.45
193Essex Property TrustCalifornia9Real Estate & Housing76.1688.5471.3868.65
194Truist FinancialNorth Carolina16Financial76.1168.7882.0477.59
195AtkoreIllinois24Capital Goods76.1175.2667.0686.09
196Pioneer Natural ResourcesTexas14Energy & Utilities76.0982.8079.1966.36
197VMwareCalifornia16Software & Telecommunications75.99100.0045.9282.14
198Regions FinancialAlabama17Financial75.9773.1977.6677.14
199WorkdayCalifornia17Software & Telecommunications75.9778.8867.5281.59
200SnapCalifornia18Software & Telecommunications75.9271.2884.7771.77
201PVHNew York8Retail75.9088.6066.9772.21
202Fifth Third BankOhio18Financial75.8993.1970.2564.33
203InfineraCalifornia24Technology Hardware75.8981.9468.9976.82
204Kilroy RealtyCalifornia10Real Estate & Housing75.8788.9263.4275.36
205Watts Water TechnologiesMassachusetts25Capital Goods75.8380.2466.1581.17
206XeroxConnecticut25Technology Hardware75.8096.3862.4868.63
207PrudentialNew Jersey19Financial75.7881.0965.5580.79
208Digital Realty TrustTexas11Real Estate & Housing75.7780.9278.3968.09
209OnsemiArizona26Technology Hardware75.6885.9956.0785.06
210BizLinkCalifornia26Technology Hardware75.6880.8273.6572.64
211Brixmor Property GroupNew York12Real Estate & Housing75.6573.2787.6166.15
212APA CorpTexas15Energy & Utilities75.5964.6174.6387.61
213Tractor Supply Co.Tennessee9Retail75.5080.3677.1769.07
214Dover CorporationIllinois26Capital Goods75.4773.5368.8184.14
215Universal DisplayNew Jersey28Technology Hardware75.4474.9980.4770.93
216United Parcel ServiceGeorgia4Transport & Logistics75.4375.2074.2676.91
217DanaOhio7Automotive & Components75.4283.1170.3872.86
218MicrochipArizona29Technology Hardware75.4281.4764.4380.44
219Teledyne TechnologiesCalifornia30Technology Hardware75.4180.2369.8976.18
220Element SolutionsFlorida23Materials & Chemicals75.4086.7466.4673.09
221GXOConnecticut5Transport & Logistics75.3276.8379.6269.60
222Fortune BrandsIllinois24Consumer Goods75.2980.4671.9573.53
223Weatherford InternationalTexas16Energy & Utilities75.2570.3578.9876.48
224Federal Realty Investment TrustMaryland13Real Estate & Housing75.2186.3264.4174.97
225J M SmuckerOhio25Consumer Goods75.2086.3563.5275.81
226GlobalFoundriesNew York31Technology Hardware75.1688.6966.3570.52
227AT&TTexas19Software & Telecommunications75.1480.1672.3672.97
228General ElectricMassachusetts27Capital Goods75.1077.6370.3777.37
229HubbellConnecticut28Capital Goods75.0577.6369.0978.51
230VF CorporationColorado26Consumer Goods75.0584.5869.7670.88
231AvalonBay CommunitiesVirginia14Real Estate & Housing74.8392.1467.1165.32
232Vornado Realty TrustNew York15Real Estate & Housing74.7990.4362.6971.34
233Crown HoldingsPennsylvania24Materials & Chemicals74.7774.3063.9286.16
234VirtusaMassachusetts20Software & Telecommunications74.6789.4864.0370.59
235CintasOhio27Consumer Goods74.6075.7168.6479.53
236State StreetMassachusetts20Financial74.5988.5853.6481.63
237Public StorageCalifornia16Real Estate & Housing74.5186.4770.0167.14
238GreifOhio25Materials & Chemicals74.4487.0258.1678.23
239Pacific Premier BancorpCalifornia21Financial74.3783.9369.6469.63
240Helmerich & PayneOklahoma17Energy & Utilities74.3667.6873.1382.34
241Salesforce.ComCalifornia21Software & Telecommunications74.2778.9671.6672.28
242LPL FinancialCalifornia22Financial74.2681.8669.4571.54
243Comfort Systems USATexas29Capital Goods74.2277.0668.9976.69
244Realty IncomeCalifornia17Real Estate & Housing74.2070.2089.5862.89
245National Energy Services ReunitedTexas18Energy & Utilities74.1979.0066.0877.58
246AlbemarleNorth Carolina26Materials & Chemicals74.1970.5883.9368.13
247Crown CastleTexas22Software & Telecommunications74.1571.8972.7077.93
248Arista NetworksCalifornia23Software & Telecommunications74.0576.5065.1080.64
249Quaker HoughtonPennsylvania27Materials & Chemicals74.0375.3460.0586.78
250ADMIllinois28Consumer Goods73.9780.6072.9668.45
251BungeMissouri29Consumer Goods73.9188.1567.9065.76
252UnumTennessee23Financial73.9071.2371.5079.04
253SBAFlorida24Software & Telecommunications73.8767.9566.8286.92
254Hormel FoodsMinnesota30Consumer Goods73.8779.3283.4558.93
255VentasIllinois18Real Estate & Housing73.8171.8170.4579.24
256SpireMissouri19Energy & Utilities73.7964.7785.2471.43
257TimkenOhio30Capital Goods73.7780.5271.7069.18
258Bank of New York MellonNew York24Financial73.7687.9265.3868.07
259Omnicom GroupNew York6Professional Services73.7471.8971.3378.07
260ItronWashington7Professional Services73.7380.4068.4372.44
261Phibro Animal HealthNew Jersey25Health Care & Life Sciences73.7271.0669.6280.55
262Constellation Energy CorporationMaryland20Energy & Utilities73.7064.2985.6671.20
263Juniper NetworksCalifornia32Technology Hardware73.6767.2974.1679.62
264Cirrus LogicTexas33Technology Hardware73.6463.0473.1784.78
265Adtalem Global EducationIllinois8Professional Services73.6377.2271.7771.99
266TeradyneMassachusetts34Technology Hardware73.6079.6349.8891.39
267ABM IndustriesNew York9Professional Services73.6056.9877.1186.77
268CoupaCalifornia25Software & Telecommunications73.5673.9065.7181.15
269Allison TransmissionIndiana31Capital Goods73.5180.6664.3275.63
270MacerichCalifornia19Real Estate & Housing73.5090.0356.9173.64
271Illinois Tool WorksIllinois32Capital Goods73.4482.9468.8368.64
272Kosmos EnergyTexas21Energy & Utilities73.4270.5580.3569.43
273TPI CompositesArizona33Capital Goods73.4273.5382.3564.43
274Knowles CorporationIllinois35Technology Hardware73.4087.2468.2964.75
275TJX CompaniesMassachusetts10Retail73.3773.7766.6679.75
276Avanos MedicalGeorgia26Health Care & Life Sciences73.3676.4873.2370.45
277AMETEKPennsylvania36Technology Hardware73.2686.1570.6663.07
278Tanger Factory Outlet CentersNorth Carolina20Real Estate & Housing73.2583.3574.9861.52
279Cooper-Standard HoldingsMichigan8Automotive & Components73.1190.4672.4156.55
280NiSourceIndiana22Energy & Utilities73.0871.7076.5471.06
281American Axle & Manufacturing HoldingsMichigan9Automotive & Components73.0478.0465.5275.64
282HalliburtonTexas23Energy & Utilities73.0374.0671.4973.63
283Helen of TroyTexas31Consumer Goods73.0079.4579.5360.11
284NetAppCalifornia26Software & Telecommunications72.9667.8260.0091.13
285ResMedCalifornia27Health Care & Life Sciences72.9374.9067.8876.08
286Alliant EnergyWisconsin24Energy & Utilities72.9369.0886.6563.12
287Hilton Worldwide HoldingsVirginia6Hotels, Dining & Leisure72.9275.4267.5775.85
288CatalentNew Jersey28Health Care & Life Sciences72.9281.3068.6368.90
289WestrockGeorgia28Materials & Chemicals72.9064.8270.8183.14
290CarrierFlorida34Capital Goods72.8780.9272.6465.13
291Expeditors International of WashingtonWashington6Transport & Logistics72.8480.8076.3261.48
292GenArizona27Software & Telecommunications72.8061.3167.4189.73
293Mueller Water ProductsGeorgia35Capital Goods72.7974.3470.8073.31
294CaterpillarIllinois36Capital Goods72.7276.5862.0679.62
295Green PlainsNebraska29Materials & Chemicals72.7161.1875.0781.94
296XPO LogisticsConnecticut7Transport & Logistics72.7067.6672.5877.94
297Equity ResidentialIllinois21Real Estate & Housing72.6684.7065.6467.73
298AramarkPennsylvania7Hotels, Dining & Leisure72.6274.9968.8774.06
299Alphabet (Google)California28Software & Telecommunications72.5388.9359.5069.25
300PetcoCalifornia11Retail72.5084.1659.5773.83
301Ormat TechnologiesNevada25Energy & Utilities72.4970.3171.2875.96
302MattelCalifornia32Consumer Goods72.4480.9270.7965.71
303Hecla MiningIdaho30Materials & Chemicals72.3977.5158.8980.84
304FactSetConnecticut25Financial72.3751.5373.5892.06
305Simpson Manufacturing CompanyCalifornia37Capital Goods72.3668.7477.9370.49
306Compass Minerals InternationalKansas31Materials & Chemicals72.3263.9873.7279.33
307Charles River LaboratoriesMassachusetts29Health Care & Life Sciences72.3177.8374.3264.86
308Graphic PackagingGeorgia32Materials & Chemicals72.3069.0072.9974.98
309GrafTech InternationalOhio38Capital Goods72.2670.2871.3475.22
310KeyCorpOhio26Financial72.2579.8559.8777.10
311OshkoshWisconsin10Automotive & Components72.2083.5370.9362.21
312Kansas City SouthernMissouri8Transport & Logistics72.1158.9979.0978.29
313IPGNew York10Professional Services72.1074.3160.2081.88
314HubSpotMassachusetts29Software & Telecommunications72.0979.3851.3685.62
315Goodyear Tire & Rubber CoOhio11Automotive & Components72.0679.6970.6565.93
316Kelly ServicesMichigan11Professional Services72.0270.5775.1170.46
317SimsNew York33Materials & Chemicals71.9781.0564.9969.95
318BalchemNew York34Materials & Chemicals71.9358.1568.0289.68
319CotyNew York33Consumer Goods71.9083.4272.7559.62
320KratonTexas35Materials & Chemicals71.9071.6470.9873.15
321DXC TechnologyVirginia12Professional Services71.8677.4565.6872.54
322Worthington IndustriesOhio36Materials & Chemicals71.8387.7054.7373.14
323SanminaCalifornia37Technology Hardware71.7779.0754.6081.73
324Scotts Miracle-GroOhio37Materials & Chemicals71.7677.4169.0068.94
325NOVTexas26Energy & Utilities71.7569.2375.8570.23
326Columbus McKinnonNew York39Capital Goods71.6990.9464.4559.76
327U.S. SilicaTexas38Materials & Chemicals71.5673.6580.8960.23
328SynopsysCalifornia30Software & Telecommunications71.5169.4463.5281.63
329AECOMTexas13Professional Services71.4655.0880.0879.28
330UnifiNorth Carolina39Materials & Chemicals71.4573.5064.8876.06
331FortiveWashington40Capital Goods71.4256.8962.7694.67
332Schlumberger NVTexas27Energy & Utilities71.4284.8871.9357.52
333Masonite InternationalFlorida41Capital Goods71.4077.2967.4469.54
334HologicMassachusetts30Health Care & Life Sciences71.3870.3058.1185.80
335Pactiv EvergreenIllinois40Materials & Chemicals71.3672.1170.5271.53
336ICFVirginia14Professional Services71.2284.3973.1056.25
337HanesbrandsNorth Carolina34Consumer Goods71.1585.8364.2263.47
338Empire State Reality TrustNew York22Real Estate & Housing71.1280.4452.8180.20
339Union PacificNebraska9Transport & Logistics71.1083.6955.9673.75
340Williams-SonomaCalifornia35Consumer Goods71.0663.2870.1679.80
341National InstrumentsTexas31Software & Telecommunications71.0477.7867.1768.26
342KLA CorporationCalifornia38Technology Hardware71.0440.0677.7295.39
343GartnerConnecticut15Professional Services71.0258.9667.9186.23
344Mid-America Apartment CommunitiesTennessee23Real Estate & Housing71.0085.7553.1574.19
345SteelcaseMichigan36Consumer Goods70.9987.8962.9462.22
346Molson Coors BrewingIllinois37Consumer Goods70.9683.2866.6763.00
347C.H. RobinsonMinnesota10Transport & Logistics70.8964.1975.6572.90
348AkamaiMassachusetts32Software & Telecommunications70.8877.9350.3984.42
349IntuitiveCalifornia31Health Care & Life Sciences70.8862.6377.8572.21
350Packaging Corporation of AmericaIllinois41Materials & Chemicals70.8563.8565.4783.28
351Ralph LaurenNew York38Consumer Goods70.8592.1149.9770.55
352ZendeskCalifornia33Software & Telecommunications70.7365.3467.8779.04
353Silicon LabsTexas39Technology Hardware70.6688.8970.4152.78
354SL Green RealtyNew York24Real Estate & Housing70.6578.4054.9478.70
355Dick’s Sporting GoodsPennsylvania12Retail70.6471.5162.0178.47
356MSA SafetyPennsylvania16Professional Services70.5083.2967.3360.97
357Global PaymentsGeorgia27Financial70.4884.1558.5168.87
358Murphy USAArkansas13Retail70.4463.6471.9975.76
359EntergyLouisiana28Energy & Utilities70.3844.9998.1568.05
360Essential UtilitiesPennsylvania29Energy & Utilities70.3780.1873.4057.61
361Howard HughesTexas25Real Estate & Housing70.2874.9562.1073.86
362Palo Alto NetworksCalifornia34Software & Telecommunications70.2377.1267.2466.41
363ONEOKOklahoma30Energy & Utilities70.2363.8073.1373.83
364Dominion EnergyVirginia31Energy & Utilities70.2150.7387.5672.38
365BrunswickIllinois42Capital Goods70.1865.2564.7780.60
366CF Industries HoldingsIllinois42Materials & Chemicals70.1745.3973.1292.05
367Marsh McLennanNew York17Professional Services70.1157.7364.8387.81
368Bread FinancialOhio28Financial70.0769.0667.2174.01
369Merit Medical SystemsUtah32Health Care & Life Sciences70.0762.3472.2875.64
370PerkinElmerMassachusetts33Health Care & Life Sciences70.0562.7565.4082.08
371Sonoco ProductsSouth Carolina43Materials & Chemicals70.0585.3860.1264.73
372GoDaddyArizona35Software & Telecommunications70.0471.3853.7785.03
373Ziff DavisNew York36Software & Telecommunications70.0254.4768.7386.90
374GenthermMichigan12Automotive & Components70.0177.0562.8670.19
375FormFactorCalifornia40Technology Hardware69.9579.3250.3680.26
376The Cheesecake FactoryCalifornia8Hotels, Dining & Leisure69.9383.3349.5676.98
377Skywork SolutionsCalifornia41Technology Hardware69.9271.8969.8868.06
378AmedisysLouisiana34Health Care & Life Sciences69.8967.7575.1566.82
379Booz Allen HamiltonVirginia18Professional Services69.8756.4771.2981.91
380Polaris Inc.Minnesota13Automotive & Components69.8481.8366.5961.19
381UDRColorado26Real Estate & Housing69.8481.7060.6467.26
382TextronRhode Island43Capital Goods69.8180.6164.9963.92
383Brown-FormanKentucky39Consumer Goods69.8164.3957.9787.12
384KB HomeCalifornia27Real Estate & Housing69.7757.1975.4076.77
385Sensient TechnologiesWisconsin44Materials & Chemicals69.7468.5562.2778.46
386Winnebago IndustriesIowa14Automotive & Components69.6861.4457.2490.41
387BurlingtonNew Jersey14Retail69.6191.2860.2457.40
388Dentsply SironaNorth Carolina35Health Care & Life Sciences69.6081.1476.7151.02
389TimkenSteelOhio45Materials & Chemicals69.5568.2965.2575.20
390SunPowerCalifornia32Energy & Utilities69.5170.8779.4458.30
391DiscoverIllinois29Financial69.4469.6866.2372.47
392Meritage HomesArizona28Real Estate & Housing69.4247.7165.0695.55
393EnerSysPennsylvania42Technology Hardware69.4077.9848.7781.53
394Harley-DavidsonWisconsin15Automotive & Components69.3478.1165.6864.31
395TerexConnecticut44Capital Goods69.3167.0876.0564.87
396Cabot MicroelectronicsIllinois43Technology Hardware69.3084.1169.3554.52
397Clearway EnergyNew Jersey33Energy & Utilities69.2878.6468.7860.48
398DTE EnergyMichigan34Energy & Utilities69.1556.6079.6771.23
399Franklin ElectricIndiana44Technology Hardware69.1374.7869.1963.49
400Corporate Office Properties TrustMaryland29Real Estate & Housing69.0277.0368.9161.19
401ManitowocWisconsin45Capital Goods68.9963.3271.2872.42
402MPLX LPOhio35Energy & Utilities68.9861.1965.1180.69
403H&R BlockMissouri19Professional Services68.9768.0668.1270.80
404Xcel EnergyMinnesota36Energy & Utilities68.9253.4978.7574.58
405Ameriprise FinancialMinnesota30Financial68.9162.6852.9491.19
406AMN Healthcare ServicesTexas36Health Care & Life Sciences68.8966.5768.7671.40
407T. Rowe PriceMaryland31Financial68.8970.4367.5368.78
408T-MobileWashington37Software & Telecommunications68.8392.8549.8763.88
409Lumen TechnologiesLouisiana38Software & Telecommunications68.7774.7466.6165.04
410Renewable Energy GroupIowa37Energy & Utilities68.7682.8078.4145.16
411Iridium CommunicationsVirginia39Software & Telecommunications68.7481.0251.4673.82
412BlackbaudSouth Carolina40Software & Telecommunications68.6279.1352.7474.06
413Sunstone Hotel InvestorsCalifornia30Real Estate & Housing68.5575.4964.4365.81
414Gates Industrial CorporationColorado46Capital Goods68.5269.1775.1461.34
415Thor IndustriesIndiana16Automotive & Components68.4672.1859.2074.07
416International Flavors & FragrancesNew York46Materials & Chemicals68.4474.9265.5264.94
417PrologisCalifornia31Real Estate & Housing68.4069.6468.5867.06
418EquinixCalifornia41Software & Telecommunications68.3963.8266.8674.55
419Vistra EnergyTexas38Energy & Utilities68.3857.1580.4567.60
420CrestwoodTexas39Energy & Utilities68.3259.9883.3261.72
421AlnylamMassachusetts37Health Care & Life Sciences68.3276.4169.0659.56
422CeridianMinnesota42Software & Telecommunications68.2978.1463.8362.97
423LittelfuseIllinois45Technology Hardware68.2578.9469.8956.00
424Brinker InternationalTexas9Hotels, Dining & Leisure68.2479.2956.0769.43
425Hersha Hospitality TrustPennsylvania32Real Estate & Housing68.1385.6756.0062.82
426AARIllinois11Transport & Logistics68.1269.4850.9983.97
427Nextera EnergyFlorida40Energy & Utilities68.1256.4883.8964.05
428Tyler TechnologiesTexas43Software & Telecommunications68.0679.9661.0663.23
429NorthWestern EnergySouth Dakota41Energy & Utilities68.0452.9480.9970.26
430Roper TechnologiesFlorida46Technology Hardware68.0158.0065.8680.22
431Lincoln NationalPennsylvania32Financial68.0087.9367.0949.08
432Automatic Data ProcessingNew Jersey44Software & Telecommunications67.9960.5661.0282.44
433Taylor MorrisonArizona33Real Estate & Housing67.9832.6480.9490.39
434IPG PhotonicsNew York47Technology Hardware67.9859.5366.0678.40
435Western MidstreamTexas42Energy & Utilities67.9653.4465.6984.82
436Hawaiian Electric IndustriesHawaii43Energy & Utilities67.8653.0882.3768.19
437WESCO InternationalPennsylvania12Transport & Logistics67.8572.4870.4060.73
438DolbyCalifornia45Software & Telecommunications67.8452.0070.0781.50
439Southwest AirlinesTexas13Transport & Logistics67.7366.8361.8774.56
440CallawayCalifornia40Consumer Goods67.7260.1968.0674.96
441Alamo GroupTexas14Transport & Logistics67.7078.1860.7564.24
442Cooper TiresOhio17Automotive & Components67.6972.6964.0866.37
443KadantMassachusetts48Technology Hardware67.6869.8752.9180.33
444WolfspeedNorth Carolina48Technology Hardware67.6881.2265.2856.61
445EnphaseCalifornia50Technology Hardware67.6762.9572.2367.90
446CohuCalifornia51Technology Hardware67.6465.3662.1275.52
447Sprouts Farmers MarketArizona15Retail67.6368.2662.3972.32
448Monolithic Power SystemsWashington52Technology Hardware67.6162.2665.6075.04
449FISFlorida46Software & Telecommunications67.5070.3852.6479.55
450Sleep NumberMinnesota16Retail67.5070.3760.6671.53
451Synchrony FinancialConnecticut33Financial67.4459.8277.3965.17
452Paramount GlobalNew York10Hotels, Dining & Leisure67.3964.3068.4469.48
453Henry ScheinNew York38Health Care & Life Sciences67.3565.0661.0676.00
454eHealthCalifornia34Financial67.3469.5570.9461.60
455LiventPennsylvania47Materials & Chemicals67.2773.7766.6761.45
456Carlisle CompaniesArizona48Materials & Chemicals67.1666.9453.4681.15
457Cooper CompaniesCalifornia39Health Care & Life Sciences67.1650.5872.9677.98
458VeecoNew York53Technology Hardware67.1586.5244.8870.13
459O-IOhio49Materials & Chemicals67.1149.8077.2974.29
460Sealed AirNorth Carolina50Materials & Chemicals67.0768.6460.1972.44
461Cornerstone Building BrandsNorth Carolina47Capital Goods67.0675.4965.0060.79
462Pebblebrook Hotel TrustMaryland11Hotels, Dining & Leisure67.0679.5763.7157.99
463GibraltarNew York48Capital Goods67.0566.8474.2260.18
464Varex ImagingUtah40Health Care & Life Sciences66.9969.4466.6464.95
465NRG EnergyTexas44Energy & Utilities66.9549.3072.1679.44
466FiservWisconsin47Software & Telecommunications66.8957.6066.2776.88
467HawkinsMinnesota51Materials & Chemicals66.7464.9661.3074.03
468Rogers CorporationArizona52Materials & Chemicals66.7173.9864.0062.22
469HF SinclaorTexas45Energy & Utilities66.6476.6574.4248.93
470MDU ResourcesNorth Dakota45Energy & Utilities66.6444.7584.9870.23
471National VisionGeorgia17Retail66.5955.1959.0585.60
472TransUnionIllinois20Professional Services66.5883.0254.3762.45
473Paramount GroupNew York34Real Estate & Housing66.5268.0054.8976.73
474Citrix SystemsFlorida48Software & Telecommunications66.4359.4351.1388.79
475ANSYSPennsylvania48Software & Telecommunications66.4369.5962.4567.31
476IntuitCalifornia50Software & Telecommunications66.4071.1659.2468.87
477SwitchNevada54Technology Hardware66.3664.5966.9667.59
478VeritivGeorgia53Materials & Chemicals66.2549.4673.4075.95
479HarscoPennsylvania21Professional Services66.2360.2174.3264.22
480Cabot CorporationMassachusetts54Materials & Chemicals66.2165.1971.1162.39
481The HanoverMassachusetts35Financial66.1968.5657.9972.09
482Americold Realty TrustGeorgia35Real Estate & Housing66.1875.8271.6751.13
483CentennialColorado47Energy & Utilities66.1750.3371.0177.23
484American Homes 4 RentCalifornia36Real Estate & Housing66.1260.8074.1163.49
485Equitrans MidstreamPennsylvania48Energy & Utilities66.1156.5579.7362.11
486Avis Budget GroupNew Jersey22Professional Services66.0962.7165.9069.73
487The Container StoreTexas18Retail66.0677.3550.8570.06
488Advanced Drainage SystemsOhio49Energy & Utilities66.0668.0863.5466.64
489QTSKansas37Real Estate & Housing66.0662.2269.3366.69
490Devon EnergyOklahoma50Energy & Utilities65.9365.3867.5664.92
491Installed Building ProductsOhio23Professional Services65.9251.8769.2176.73
492WabtecPennsylvania15Transport & Logistics65.9260.0368.9468.84
493Caesars EntertainmentNevada12Hotels, Dining & Leisure65.8983.1651.2763.31
494Array TechnologiesNew Mexico51Energy & Utilities65.8869.1360.8567.73
495New Jersey ResourcesNew Jersey52Energy & Utilities65.7756.2966.1674.92
496Range ResourcesTexas53Energy & Utilities65.7657.8876.6862.78
497Hostess BrandsKansas41Consumer Goods65.6858.0368.5770.52
498Kontoor BrandsNorth Carolina42Consumer Goods65.6154.3360.6681.90
499Greenbrier CompaniesOregon16Transport & Logistics65.6064.8867.5764.42

  Visit our rankings portal 

Licensing

If your company was listed in the ranking, click here to learn more about the licensing options.METHODOLOGY

THE RANKING AMERICA’S MOST RESPONSIBLE Companies 2023 focuses on a holistic view of corporate responsibility that considers all three pillars of ESG: environment, social and corporate governance. 
In total, 500 companies were identified as America’s Most Responsible Companies.The initial analysis focused on the top 2000 public companies by revenue and banks and insurance companies with total assets exceeding $50 billion. 

The analysis is based on two metrics:
1. Quantitative data from KPI (key performance indicator) research: More than 30 KPIs from the three areas of CSR (corporate social responsibility) were considered for the ranking.
2. The CSR reputation of each company from an extensive survey of 13,000 U.S. residents: Respondents were asked to select companies familiar to them and then to evaluate the company’s CSR performance in general and in the three sub-dimensions: social, environmental and governance.

  Visit our rankings portal 

he selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista. Newsweek and Statista make no claim to the completeness of the companies examined.
The ranking is composed exclusively of U.S. companies that are eligible regarding the criteria described here. A position in the ranking is a positive recognition based on research of publicly available data sources at the time, the information provided in the validation survey and an extensive survey of U.S. residents. The ranking is the result of an elaborate process which, due to the interval of data-collection and analysis, is a reflection of official ESG data from 2020 or 2021. Furthermore, events following November 3, 2022 were not a subject of this survey. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed. For a complete methodology see newsweek.com/amrc-2023 

ewsweek and Statista make no claim to the completeness of the companies examined.
The ranking is composed exclusively of U.S. companies that are eligible regarding the criteria described here. A position in the ranking is a positive recognition based on research of publicly available data sources at the time, the information provided in the validation survey and an extensive survey of U.S. residents. The ranking is the result of an elaborate process which, due to the interval of data-collection and analysis, is a reflection of official ESG data from 2020 or 2021. Furthermore, events following November 3, 2022 were not a subject of this survey. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed. For a complete methodology see newsweek.com/amrc-2023 





Cause Marketing Halo Awards: Social Impact To Build A Better World And Bottom Line

17 02 2016

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The 2016 Cause Marketing Halo Awards announced its 42 finalists of programs designed to yield both social and financial dividends.  The Gold and Service winners in each of ten categories will be announced at the at the 2016 Cause Marketing Forum Annual Conference in Chicago June 1-2, 2016.

 

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More than 100 entries were received in the Cause Marketing Forum’s competition for North American programs designed to yield social and financial dividends.

Programs named finalists in multiple categories include

  • Bank of America’s “Pass the Flame” campaign with Special Olympics promoting inclusion of people with intellectual disabilities in sports and in life;
  • Think it Up’ Staples/DonorsChoose.org partnership supporting student-powered, teacher-led projects in classrooms across the country;
  • Gateways and Getaways’, a bird- and flight-centric education program for New York families from JetBlue and the Wildlife Conservation Society;
  • Dementia-Friendly Massachusetts’ which Senior Living Residences developed to help people better understand the challenges of living with dementia;
  • #Unlimited’ a tween-targeted back to school program from Old Navy and Boys & Girls Clubs of America to support summer programming for kids.

The Halo Awards will highlight many of the most innovative programs that companies and causes took at the intersection of profit and purpose last year. Some examples include:

  • A video game marathon that raised funds to put veterans back to work.
  • An app that helps autistic children make social and emotional connections.
  • Canvas shoes turned into artwork to support high school arts programs.
  • “Thumb Socks” that help persuade teens from texting and

With the proliferation of cause campaigns reaching consumers each day, the Cause Marketing Halo Awards are designed to bring clarity, innovation and best practices to light.

About the Cause Marketing Forum

Now in their fourteenth year, the Cause Marketing Halo Awards are North America’s highest honor in the field of cause marketing. They are presented to US and Canadian companies by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed.

All Halo finalists can be seen online at: http://www.CauseMarketingForum.com/halo2016

original post  http://www.csrwire.com/press_releases/38699-These-Corporate-Social-Impact-Programs-Build-a-Better-World-and-the-Bottom-Line





New Survey: Only 10% of Americans trust business to behave ethically.

17 09 2015

96 percent of Americans believe it is important for companies to ensure their employees behave ethically but only 10 percent have trust and confidence in major companies to do what is right.

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Pharmaceuticals and health insurance were viewed to be the least trustworthy industries. The most trustworthy were thought to be manufacturing, technology and large retailing.

Princeton Survey Research Associates International’s 2015 Public Affairs Pulse survey polled 1,600 Americans on their attitudes about corporate behavior, big business and small business, the trustworthiness of companies and industries, levels of regulation, and lobbying and politics. The study found the vast majority of the public expects the business sector to think beyond profits and be valuable components of society.

Other interesting findings include:

  • More than nine in 10 Americans say businesses need to protect the environment, including 76 percent who feel it is very important that businesses limit their environmental damage.
  • 88 percent believe companies should contribute to charities
  • 85 percent believe they should take a leadership role in helping society in ways that go beyond their business operations
  • 39 percent believe it is very important that businesses take more responsibility in helping the government solve problems.

How can companies communicate what they’re doing for these causes? Social media is reportedly the best way that companies can communicate what they are doing for social causes, with 45 percent calling it very effective and 38 percent calling it somewhat effective. Not surprisingly, those under 50 years old were more strongly in favor of social media communication than those over 50.

Only 15 percent say social media has a significant influence on their opinions, while almost 40 percent say it does not influence their opinion at all. Personal experiences as a customer or employee of a major company were the top factors influencing people’s opinions of a business.

Access more of the Princeton Survey here.  http://pac.org/pulse/

 





TetraPak: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change

17 08 2015

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A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change.

Tetra Pak and the Global Footprint Network conducted a survey of 1,000 U.S. consumers about their grocery spending habits. An overwhelming 86 percent agreed that if they knew the use of renewable packaging contributed to reducing carbon emissions, it would impact their choice of packaging. Women were particularly motivated to choose renewable packaging options based on this knowledge: 90 percent of females said they would modify their purchasing habits while 77 percent of men did.

According to TetraPak, consumers indicated that they are ready to be held as accountable as government and industry for climate change, and they are ready to support actions to mitigate its harmful effects. While 81 percent of respondents said that no one group is responsible for addressing natural resource constraints, the majority also believes that no single group is doing enough.

“Our survey confirms our belief that with information and education, consumers will respond favorably to the need to pay closer attention to resource challenges and change their individual actions, including making more environmentally responsible decisions around packaging,” said Elizabeth Comere, Director of Environment & Government Affairs for Tetra Pak US and Canada.

The survey also asked respondents about specific actions they would be willing to take to conserve natural resources. The top three responses were:

  • buying local grown food as much as possible (75 percent)
  • only buying as much food as a household was going to consume (72 percent)
  • seeking out food or beverage products that come in renewable packaging (69 percent).

Daily purchasing choices can make a difference, said Mathis Wackernagel, president and co-founder of Global Footprint Network.

“How we meet our basic needs — including food — is a powerful way to shape sustainability. Eating food from local sources and less emphasis on animal-based diets can lower the Ecological Footprint,” he said. “When we buy packaged foods, opting for packaging made from renewable materials also contributes to a lower Ecological Footprint.”

These findings coincide with Earth Overshoot Day, an indicator of when humanity has used up nature’s ‘budget’ for the entire year. Global Footprint Network announced Wednesdaythat we have overshot faster than ever: Overshoot Day moved from early October in 2000 to August 13th this year.

This survey follows Tetra Pak’s launch of the first carton made entirely from renewable packaging materials last year, and is the latest evidence that consumers desire more sustainable packaging options.

 

Original article from Sustainable Brands





Timberland Tires: A Brand With An End Game in Mind

4 11 2014

Timberland’s partnership with Omni United will create co-branded automotive tires specifically designed to be recycled into footwear outsoles when their road journey is complete.

 

 

Timberland Tires

According to a joint press announcement, Timberland and Omni United first conceived this partnership three years ago, when sustainability leaders from both brands came together to address a longstanding shared concern. The tire and footwear industries are two of the largest users of virgin rubber. The majority of tires on the market today have a limited life span; ecologically-sound disposal at the end of that life span presents yet another challenge.

In a statement, Stewart Whitney, president of Timberland said,  “Our partnership with Omni United marks a new day for the tire and footwear industries.  An outdoor lifestyle brand and an automotive industry leader may, at first blush, seem unlikely partners – yet our shared values have given birth to tires that express a lifestyle, deliver performance and safety, and prove that sustainability can be so much more than a theory. It’s this kind of cross-industry collaboration that’s fueling real change and innovation in the marketplace.”

G.S. Sareen, president and CEO of Omni United said,  “Omni United and Timberland are taking an entirely different view of sustainability by designing Timberland Tires for a second life from the outset. That is one of the reasons why establishing a take-back and recycling program before the first tire is sold – and choosing an appropriate rubber formulation for recycling the tires into footwear – is so critical.  Our intent is to capture every worn Timberland Tire and recycle it for a second life, so none is used as fuel or ends up in a landfill.”

To bring the tire-to-shoe continuum to life, Timberland and Omni United have established an industry-first tire return/chain of custody process, to ensure the tires go directly to dedicated North American recycling facilities to begin their path toward a second life as part of a Timberland® product. Key steps include:

  • Tire retailers will set aside used Timberland Tires for recycling after consumers purchase new tires to replace their worn out tires.
  • Omni United is partnering with Liberty Tire Recycling and its network of tire collection and recycling firms to sort and segregate the Timberland Tires at the companies’ facilities.
  • The used tires will be shipped to a North American tire recycling facility where they will be recycled into crumb rubber.
  • The crumb rubber will be processed further into sheet rubber for shipment to Timberland outsole manufacturers.
  • The rubber will be mixed into a Timberland-approved compound for outsoles that will ultimately be incorporated into Timberland® boots and shoes. This blended compound will meet the company’s exacting standards for quality and performance, as well as its stringent compliance standards.

Timberland Tires will be sold initially in the United States at leading national and regional tire retailers, as well as online through a state-of-the-art e-commerce platform.

For more information about Timberland Tires, visit www.timberlandtires.com.





Nielsen: Doing Well By Doing Good

3 07 2014

business-of-doing-well

 

55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental impact—an increase from 45% in 2011.  However, people living in North America lag the global average, with only 42% saying they would be willing to pay extra – a 7% increase from three years ago.

As continued impactful climate change events and social consciousness raises people’s concern about companies’ impact on society, the importance of brand’s corporate responsibility reputations will continue to rise.  Brands which act responsibly and communicate those actions effectively will increasingly be the ones rewarded by consumers.

 

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Images:  Future Leaders in Philanthropy, Nielsen





Ceres: Sustainability Leadership and Responsibility Starts at the Top

7 05 2014

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“In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”  

 

In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability measures, Ceres and Sustainalytics are reporting that scientific and economic realities have shifted substantially from just a decade ago challenging companies to innovate and transform.

These are new leadership challenges that rise to the top at companies and demand the attention of top-level executives and Boards of Directors.  Among the findings of the report.

  • Boards of Directors are not taking enough responsibility for overseeing sustainability efforts. Thirty-two percent (198) of the 613 companies’ boards of directors formally oversee sustainability performance—up from 28 percent in 2012.
  • A growing number of companies are incorporating sustainability performance into executive compensation packages. Twenty-four percent of companies (146) link executive compensation to sustainability performance—up from 15 percent in 2012. Yet only 3 percent (19 companies) link executive compensation to voluntary sustainability performance targets, such as greenhouse gas (GHG) emissions reductions.
  • Companies are increasingly engaging investors on sustainability issues. Fifty-two percent (319 companies) are engaging investors on sustainability issues, up from 40 percent in 2012. The three percent (20 companies) in Tier 1 are using multiple tactics to engage investors including the integration of sustainability information into mainstream investor communications, highlighting sustainability performance and innovations at annual meetings, and directly engaging with shareholders on sustainability topics.

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  • Stakeholders are not consistently involved in the sustainability planning process. Only 36 percent of companies (219)—up from 29 percent in 2012—are disclosing information on how they formally engage stakeholders on sustainability issues. The seven percent (45 companies) in Tier 1 engage stakeholders in the materiality assessment process and disclose the insights gained from stakeholders.
  • More companies are actively engaging employees on sustainability issues. Forty percent (248 companies) have some programs in place to engage employees on sustainability issues—an increase from 30 percent in 2012. The six percent (37 companies) in Tier 1 go further by systematically embedding sustainability into company-wide employee engagement.
  • Companies are not doing enough to address water risks, especially in stressed regions.  Of the 103 water-intensive companies evaluated, 50 percent assess water-related business risks, a slight decline from the 55 percent in 2012. Only 26 percent (27 of 103 companies) are prioritizing efforts in water stressed regions.
  • Additional innovation is needed to drive sustainable products and services.  Of the 419 companies evaluated for this expectation, 14 percent (57 companies) have formal programs to invest in and promote sustainability products and services, compared to 10 percent in 2012.

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About the report partners:

Ceres is a non-profit organization advocating for sustainability leadership. We mobilize a powerful network of investors, companies and public interest groups to accelerate and expand the adoption of sustainable business practices and solutions to build a healthy global economy.

Sustainalytics is an award-winning provider of environmental, social, and governance research and analysis. We support investors around the world with the development and implementation of responsible investment strategies. Sustainalytics also partners with institutional investors that integrate ESG information and assessments into their investment decisions.





WHO: 1 in 8 Global Deaths Linked To Air Pollution

8 04 2014

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk.

CHINA SANDSTORM

Reducing air pollution could save millions of lives.

The new data reveal a strong link between air pollution exposure and cardiovascular diseases and cancer.  The new estimates are not only based on more knowledge about the diseases caused by air pollution, but also upon better assessment of human exposure to air pollutants through the use of improved measurements and technology. This has enabled scientists to make a more detailed analysis of health risks from a wider demographic spread that now includes rural as well as urban areas.

“Cleaning up the air we breathe prevents non-communicable diseases as well as reduces disease risks among women and vulnerable groups, including children and the elderly,” says Dr Flavia Bustreo, WHO Assistant Director-General Family, Women and Children’s Health. “Poor women and children pay a heavy price from indoor air pollution since they spend more time at home breathing in smoke and soot from leaky coal and wood cook stoves.”

“The risks from air pollution are now far greater than previously thought or understood, particularly for heart disease and strokes,” says Dr Maria Neira, Director of WHO’s Department for Public Health, Environmental and Social Determinants of Health. “Few risks have a greater impact on global health today than air pollution; the evidence signals the need for concerted action to clean up the air we all breathe.”

After analysing the risk factors and taking into account revisions in methodology, WHO estimates indoor air pollution was linked to 4.3 million deaths in 2012 in households cooking over coal, wood and biomass stoves. The new estimate is explained by better information about pollution exposures among the estimated 2.9 billion people living in homes using wood, coal or dung as their primary cooking fuel, as well as evidence about air pollution’s role in the development of cardiovascular and respiratory diseases, and cancers.

In the case of outdoor air pollution, WHO estimates there were 3.7 million deaths in 2012 from urban and rural sources worldwide.

Many people are exposed to both indoor and outdoor air pollution. Due to this overlap, mortality attributed to the two sources cannot simply be added together, hence the total estimate of around 7 million deaths in 2012.

“Excessive air pollution is often a by-product of unsustainable policies in sectors such as transport, energy, waste management and industry. In most cases, healthier strategies will also be more economical in the long term due to health-care cost savings as well as climate gains,” says Dr Carlos Dora, WHO Coordinator for Public Health, Environmental and Social Determinants of Health. “WHO and health sectors have a unique role in translating scientific evidence on air pollution into policies that can deliver impact and improvements that will save lives.”





Brandkarma: A new Global Reputation System for Brands

7 03 2014

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“Brands often fall short of their potential to do good – reputation without responsibility. Brandkarma will change that.”

Upendra Shardanand, founder Daylife

Welcome Brandkarma.com – the first social community that will rate and review brands ability to do good in the world.

Consumer research has repeatedly demonstrated that people expect businesses to operate responsibly and to contribute to positive change in the world.  Many people say that if brands fail to operate responsibly, they will stop purchasing the products that the brand provides.

Brandkarma.com was launched to empower consumers to better translate those beliefs into action.  Brandkarma.com allows consumers to see brands holistically – not only the quality of their products but the brand behaviors toward their employees, their community and the planet at large.

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visit brand karma.com here





Survey: Most Executives Believe In Sustainability, But Half Fail To Act.

28 01 2014

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In a new survey, nearly two-thirds of respondents rate social and environmental issues, such as pollution or employee health, as “significant” or “very significant” among their sustainability concerns. Yet only about 40% report that their organizations are largely addressing them. Even worse, only 10% say their companies fully tackle these issues.

Interestingly, the survey shows that while 67% of the business leaders surveyed strongly agree with the statement “climate change is real”, only 9% strongly agree that “my company is prepared for client change risk.”

In the 2013 report, new research by MIT Sloan Management Review and The Boston Consulting Group looks at companies that “walk the talk” in addressing significant sustainability concerns. So-called “Walkers” focus heavily on five fronts: sustainability strategy, business case, measurement, business model innovation and leadership commitment. For them, addressing significant sustainability issues has become a core strategic imperative and a way to mitigate threats and identify new opportunities.

Among the characteristics of “Walkers” in the survey,

  • More than 90% have developed a sustainability strategy, compared to 62% among all respondents.
  • 70% have placed sustainability permanently on their top management agenda, compared to an average of 39%.
  • 69% have developed a sustainability business case, compared to only 37% of all respondents.

Among the approximately 5000+ business leaders worldwide who participated in the research, the vast majority identify environmental and social issues as “very significant: or “significant.”

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Top management support is a very powerful catalyst of sustainability efforts — 68% of respondents say senior management has the greatest influence on sustainability endeavors. Employees are also part of the equation — 24% of respondents cite employees as the most influential. Employees place great value in working for companies with strong sustainability footprints. And they are often at the ready to accelerate progress.

According to the research report, “There is little disagreement that sustainability is necessary to be competitive — 86% of respondents say it is or will be. Sustainability’s next frontier is tackling the significant sustainability issues — or, in the parlance that is gaining currency, “material sustainability issues” — that lie at the heart of competitive advantage and long-term viability. Yet many companies struggle to match their strong level of sustainability concern with equally strong actions. They still wrestle with settling on which actions to pursue and aligning around them.”

Read the research report here.

About the Research

For the fifth consecutive year, MIT Sloan Management Review, in partnership with The Boston Consulting Group (BCG), conducted a global survey. The 2013 survey included more than 5,300 executive and manager respondents from 118 countries. This report is based on a smaller sub-sample of 1,847 respondents from commercial enterprises. Respondent organizations are located around the world and represent a wide variety of industries.





SOGB: Business Sustainability Progress Has Stalled

27 01 2014
According to the 2014 State of Green Business report published by GreenBiz Group in partnership with Trucost plc., companies around the world are struggling to make progress on climate change, resource efficiency and natural capital dependency.
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“While more and more companies are undertaking a growing number of initiatives to reduce their environmental impacts, there’s very little progress to show for it. Company initiatives are not having an impact at the scale needed to address such challenges as climate change and the availability of water and natural resources,” said Joel Makower, GreenBiz Group executive editor and the report’s principal author.
The seventh annual edition of the report, which measures the global progress of large, publicly traded companies in addressing a myriad of environmental challenges, reveals little meaningful progress across most metrics, including greenhouse gas emissions, water use, waste disposal and other pollutant impacts.
“The environmental impacts of business – air pollution, biodiversity loss, ecosystem degradation and water scarcity – are threatening the ability of our finite stock of natural capital to deliver sustainable growth,” said Richard Mattison, CEO of Trucost. “The challenge for business is to identify growth models that result in reduced environmental impact.
”The report also names the 10 sustainable business trends for 2014. Among them are the growth of collaboration among big corporations to solve mutual sustainability challenges, the growth of chemical transparency for consumer products, the emergence of “shadow pricing” as a means for companies to assess their environmental risks and net-positive buildings.
The 2014 report includes the launch of the Natural Capital Leaders Index, a new methodology for identifying companies that are growing their revenue while reducing their environmental impacts. The 2014 Index found 34 companies from 10 countries that met Trucost’s criteria, which include increasing revenue between 2008 and 2012, disclosure of greenhouse gas emissions and a decrease in environmental impacts during that same period.Among the 34 “decoupling leaders” are Carnival Corp., CSX, Intel, Kimberly-Clark, National Australia Bank, Pearson, Tata Power and Verizon.The Index further identifies US and Global “efficiency leaders” that use the least natural capital to generate revenue compared to sector peers – the more traditional sustainability leaders – which include Adobe Systems, AMEC, BMW, Ford, Manpower, McGraw Hill Financial, Pepco Holdings and Sprint Corp.The metrics from the report were drawn from Trucost’s assessment of 4,600 of the world’s largest companies representing 93% of global markets by market capitalization.The State of Green Business report will be the centrepiece of the upcoming GreenBiz Forum (Feb 18-20), taking place in Phoenix, AZ, where speakers will address many of these trends and metrics.The free report can be downloaded from GreenBiz.com.





CCC: Enhanced Reputation Key Goal of CSR Efforts.

17 01 2014

CSRNew reports cites increased funding, senior leadership appointments, management engagement and reputation enhancement goals for corporate citizenship.  The Center for Corporate Citizenship has released its The Profile of the Practice 2013.  The report explores how the environmental, social, and governance (ESG) dimensions of business—corporate citizenship—are managed in today’s business world, and how these practices have evolved since the last report in 2010.

“Corporate citizenship is managed at higher levels, corporate citizenship leaders are better compensated, and more companies establish both board committees and official budgeted departments to manage their programs,” said Katherine Smith, Executive Director, Boston College Center for Corporate Citizenship said in a statement. “These are all signs that CSR continues to be more deeply embedded in business as more executives realize that positive environmental, social and governance measures correlate to positive financial performance, improved reputation, and solid risk management.”

Among the key findings in the survey:

  • More than 70% of companies cited enhanced reputation among the top three business goals they are trying to achieve through their corporate citizenship efforts. The next most frequently cited goals are improving employee retention (45%), improving employee recruitment (41%), attracting new customers (33%), and improving risk management (22%).
  • The chief executive is more involved in developing strategy, setting goals, and communicating corporate citizenship than reported in both 2008 and 2010. More than 25% indicate that their chief executive is highly involved in corporate citizenship program evaluation.
  • Almost 100% of companies have a corporate citizenship budget today, while just 81% reported being budgeted in 2010.
  • Almost 60% of companies have an executive leading corporate citizenship. This is a 74% increase over what was reported in 2010. Close to one-third of corporate citizenship leaders are within one level of the chief executive.

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The survey was conducted in the Fall of 2013 of 231 companies  and their corporate citizenship strategies, operational structures, and business practices were analyzed. 

About the Center for Corporate Citizenship

The Carroll School of Management Center for Corporate Citizenship at Boston College is a membership-based knowledge center. Founded in 1985, the Center has a history of leadership in corporate citizenship research and education. The Center engages more than 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through the Center’s professional development programs, online community, regional programs, and annual conference. The Center is a GRI-Certified Training Partner. For more information, visit the Center’s website at www.BCCorporateCitizenship.org.

 

 

 





Project Sunlight: Unilever’s Call To Action For Sustainable Living

21 11 2013

Unilever has launched  a worldwide new initiative to motivate millions of people to adopt more sustainable lifestyles.  Launched yesterday on Universal Children’s Day in Brazil, India, Indonesia, the UK and the US, Project Sunlight aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.

Project Sunlight was launched with the four-minute film embedded here and created by DAVID Latin America and Ogilvy & Mather London at dawn on November 20th in Indonesia and then follow the sun to India, the UK, Brazil and the US. Additional information can be found at an online hub – www.projectsunlight.com – which brings together the social mission stories of Unilever’s brands across the world, and invites consumers to get involved in doing small things that help their own families, others around the world and the planet.

To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF.

Ogilvy & Mather Chairman and CEO Miles Young, explains: “Unilever asked us to find a new way to talk about sustainability that would make the benefits real for ordinary people. Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future.  We are honored to be a part of such a positive and significant movement for the good of our client and our communities.”  Famed film director Erroll Morris directed “Why bring a child into this world?” including moving interviews with expectant parents from around the world.

The project draws on the legacy of Unilever’s founder Lord Leverhulme, who believed that he could change the world with a brand of soap he called Sunlight.

Kudos to Unilever, Ogilvy, DAVID and everyone involved in this important initiative that hits at the heart of the matter: if we can’t work to improve living conditions on our precious planet, how dare you bring a child into this world.





86% of Americans Expect Food and Beverage Brands To Actively Help Recycle Their Packaging.

12 11 2013

Recycling-binsAn overwhelming majority of Americans want brands to get engaged in creating and implementing recycling programs, according to a new survey of 1000 adults by the Carton Council of North America (CCNA).

In a statement, Jason Pelz, VP of environment at Tetra Pak North America, and VP of recycling projects for the CCNA  said, “First and foremost, this survey reiterates the importance of including a recycling message on product packaging.  In an increasingly competitive and green‑minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.”

U.S. consumers also indicated that they look first to the products they purchase for environmental information, ahead of other resources, with the vast majority (76 percent) consulting a product’s packaging to learn if a package is recyclable, followed by the product’s company website (33 percent) and the consumer’s city website (26 percent).

Importantly, 45% say their loyalty to food and beverage brands would be impacted by that brand’s engagement with environmental causes.

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The Carton Council is leading a national effort to increase access to carton recycling in the U.S. In 2009, 21 million U.S. households had access to carton recycling in 26 states. Now, 52.5 million households in 45 states can recycle cartons, a 150 percent increase that includes 64 of the nation’s top 100 cities. Food and beverage brands that use cartons for their products are encouraged to join this effort, especially in helping promote carton recycling to their customers. CCNA can provide companies with tools to inform their customers — from the first step, which is adding the recycling logo to packages and recycling information on their websites, to an extensive list of possibilities beyond that.





The Aspirational Consumer: 2.5 Billion People Redefining Responsible Consumption

8 10 2013

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A new global consumer study confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption.

According to the report by BBMG, GlobeScan and SustainAbility : The 2013 Aspirational Consumer Index – more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%). The study draws from a telephone and in-person survey of more than 21,000 consumers across 21 international markets conducted in April 2013.

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According to Eric Whan, Sustainability Director at GlobeScan, “Aspirationals are materialists who define themselves in part through brands and yet they believe they have a responsibility to purchase products that are good for the environment and society.  By engaging Aspirational consumers, brands can further the shift toward more sustainable consumption and influence behavior change at scale.”

Key characteristics of Aspirational consumers include:

  • Trust in Brands: Nearly six in ten Aspirational consumers globally say they “trust global companies to act in the best interest of society” (58%), compared with 52% of all consumers;
  • Seek Style and Status: Three-fourths of Aspirational consumers say “I want to stand out by the way I look, my style” (73%), compared to 53% of all consumers;
  • Positive Influencers: Nearly nine in ten Aspirational consumers say “I encourage others to buy from socially and environmentally responsible companies” (88%), compared to 63% of all consumers;
  • Empowered Shoppers: Nearly eight in ten Aspirational consumers say “shopping for new things excites me” (78%), compared to 48% of all consumers, and believe they “can change how a company behaves based on my purchase decisions” (78%), compared with 66% of all consumers;
  • Responsible Consumers: Nine in ten Aspirational consumers say “I believe we need to consume less to preserve the environment for future generations” (92%), compared to 75% of all consumers, and that they are “willing to pay more for products produced in a socially and environmentally responsible way” (91%) compared to 64% of all consumers;
  • Young and Urban: Demographically, Aspirational consumers make up the largest percentage of Millennial (40%) and GenX (37%) generations, compared to 32% and 33% in the general population, respectively, and nearly six and ten (59%) live in cities; and
  • Strength in Emerging Markets: Countries with the largest populations of Aspirational consumers include China (46%), Nigeria (45%), Pakistan (44%), India (42%), Australia (41%), Canada (40%), Indonesia (38%), Greece (37%), France (36%), USA (36%), Turkey (35%) and the UK (34%).

“Driven by young, optimistic consumers in emerging markets and amplified by technology and social media’s influence, Aspirationals represent a powerful shift in sustainable consumption from obligation to desire,” said Raphael Bemporad, co-founder and chief strategy officer at brand innovation consultancy BBMG. “With Aspirationals, the sustainability proposition has changed from being the ‘right thing to do’ to being the ‘cool thing to do,’ and brands have a profound opportunity to harness sustainable design and societal values to inspire the next generation of commerce and create positive impact in the world.”

“For decades, green marketers have been speaking to the wrong consumers, assuming that by engaging the most committed ‘advocates’ we would create significant business growth, cultural relevance and change at scale,” Bemporad added. “What makes Aspirationals so compelling is that they combine an authentic commitment to sustainability with a love of shopping, design and social status, aligning economic, cultural and social forces to shift the way we shop.”

“With 2.5 billion consumers worldwide, Aspirationals offer an important opportunity to redefine sustainable consumption,” said Mark Lee, Executive Director at SustainAbility. “Like never before, brands can engage Aspirationals to pioneer new models and practices that can deliver economic growth while reducing negative impacts on the environment.”

 

Read the original press release on CSR Wire.





United Nations: CEOs say sustainability less important.

24 09 2013

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In a massive new study which interviewed 1,000 CEOs around the world, The United Nations and Accenture report that only 32% of CEOs believe the global economy is on track to meet the demands of a growing population within global environmental and resource constraints.  Alarmingly, the number of CEOs of saying that sustainability is “very important” to their business success dropped to 45%, a decline from 54% just three years ago.

The third United Nations Global Compact – Accenture CEO Study On Sustainability 2013 points to CEOs concern about an uncertain global economic climate as directly impacting the urgency of addressing sustainable business operations.  Despite the report that 63% of CEOs expect sustainability to transform their business within five years – and 76% believe that embedding sustainability into core business will drive revenue growth and new opportunities – many struggle with market expectations, investor pressure and the difficulty of measuring the business value of sustainability.

The report demonstrates how the world’s CEOs are conflicted on the extent to which they believe that business is making sufficient efforts to address sustainability. with 33% agreeing business is making the acceptable effort, while 38% disagree.  See the report chart below:

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In an executive summary of the CEO survey, the authors conclude:

“CEOs clearly recognize the scale of the global challenge—but may not yet see the urgency or the incentive for their own businesses to do more and to have a greater impact. This disconnect suggests that a gap persists between the approach to sustainability of the majority of companies globally—an approach centered on philanthropy, compliance, mitigation and the license to operate—and the approach being adopted by leading companies, focused on innovation, growth and new sources of value.”

Other key findings in the report include:

  • 83% of CEOs see an increase in efforts by governments and policy makers to provide an enabling environment for the private sector as integral to advancing sustainability.
  • 85% of CEOs demand clearer policy and market signals to support green growth.
  • Only 29% of CEOs regard climate change as one of the most important sustainability challenges for the future of their business
  • And just 14% regard water sanitation as an important issue for their business to address.

Clearly the lack of progress on the global economy and the failure of governments and regulators to provide consistent sustainability frameworks are holding back CEOs from focusing their full attention on the long-term issues of sustainability and threatened natural resources.  As the report highlights, more urgency is needed:

“As business leaders across the world come together this year to set out an architecture to align business action with global priorities, there is a clear and unequivocal call for greater ambition, greater speed and greater impact.”

– United Nations Global Compact

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Carbon Trust: 2/3 of public unable to name businesses that take sustainability seriously.

23 09 2013

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In a recent survey of more than 1,800 adults in the United Kingdom, The Carbon Trust Fund found that 68% of people were unable to name a company that is taking sustainability seriously.

In addition, just 5% of respondents see businesses as being most effective in helping the environment.  Despite the significant efforts many companies across the world are making to turn their business operations to more responsible and sustainable entities, the UK study underscores how poorly those companies are communicating their actions.

According to Tom Delay, the chief executive of Carbon Trust:

“While it’s clear that consumers still care about the environmental future, their perspective on where the responsibility falls is skewed. It cannot be solely down to environmental groups to shoulder the weight of protecting our planet’s natural resources. Businesses have an enormous role to play here and need to be seen to be doing their part.  As businesses look for more ways to grow, sustainability should become a golden opportunity for investment, allowing them to become more resilient to future environmental resource shocks and to cut their costs and grow their revenues. The smart companies will invest now and put sustainability inside their businesses.”

The same survey of UK adults did have some encouraging signs regarding concern for the environment.   The demand for green products appears to be increasing with only 6% saying they are less likely to buy a sustainable product and/or service than five years ago while almost three in ten (27%) said they are more likely.   Increased concern about the personal impact of what they buy on the environment was the most important reason for this (45%) and 43% of the public surveyed said they lead a more sustainable life than five years ago.





U.S. Business Leaders Urge Strong Policy Action on Climate Change

11 04 2013

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As the President unveils his budget for the coming year, 33 major U.S. companies, including eBay Inc., Nike and Limited Brands signed a “Climate Declaration,” urging federal policymakers to take action on climate change, asserting that a bold response to the climate challenge is one of the greatest American economic opportunities of the 21st century.

“The signers of the Climate Declaration have a clear message for Washington: Act on climate change. We are, and it’s good for our businesses.  The cost of inaction is too high. Policymakers should see climate change policy for what it is: an economic opportunity.” said Anne Kelly, Director of BICEP (Business for Innovative Climate & Energy Policy) coalition. 

Together, the Declaration signatories provide approximately 475,000 U.S. jobs and generate a combined annual revenue of approximately $450 billion. Extreme weather events like Hurricane Sandy have affected several Climate Declaration signatories and exposed the United States’ economic vulnerability to climate change.  Signatories of the Climate Declaration are among the country’s best-known consumer brands, including Starbucks, Levis EMC Corporation, IKEA, Jones Lang LaSalle, L’Oréal, the North Face, the Portland Trail Blazers, Timberland and Unilever, among others.

“From droughts that affect cotton crops to Hurricane Sandy, which caused extensive damage to our operations, climate affects all aspects of our business,” said Eileen Fisher, CEO of New York-based apparel firm Eileen Fisher, which suffered severe damage and business interruption during the 2012 storm. “As a socially and environmentally responsible company, we are trying to affect positive change, but business can’t do it alone. We need the support of strong climate legislation.”

The signatories of the Climate Declaration are calling for Congress to address climate change by promoting clean energy, boosting efficiency and limiting carbon emissions – strategies that these businesses already employ within their own operations.

“Businesses understand that planning for a successful future takes investment today. One of the most important things Congress can do to grow our economy and protect our planet is to pass smart climate change legislation this year. Our workforce, supply chain and consumers are counting on us to lead the way,” said Anna Walker, Director, Government Affairs and Public Policy at Levi Strauss & Co.

BICEP members have supported several climate-driven policies, including historic automotive fuel economy standards signed into law in 2012 and the extension of the Production Tax Credit for wind power. Innovation within the transportation, electric power sectors and IT sectors, among others, will be essential to meeting the climate challenge.

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“eBay Inc. is committed to driving a future for commerce that embraces clean energy innovation and is ultimately more sustainable,” said Lori Duvall, Global Director, Green at eBay Inc. “Our efforts extend across our data, employee and distribution center portfolios, our shipping and logistics infrastructure, as well as the actions of buyers, sellers, and merchants on our platforms. We see our participation in this coalition as a key element in bringing to life our vision for enabling greener forms of commerce over the long term.”

The Climate Declaration comes on the heels of the President’s renewed commitment to combat the threat of climate change and a recent study from Ceres, Calvert Investments and WWF indicating that a strong majority of Fortune 100 companies have set renewable energy or greenhouse gas reduction goals. Recent polls conducted by Gallup and Yale University, respectively, indicate that a majority of Americans believe climate change is happening and that corporations, as well as government officials, should be doing more to address the issue.





Cone: Green Gap Shows Actions Don’t Align With Intent

6 04 2013

Green-Question-300x300In the release of its latest 2013 Cone Communications Green Gap Trend Tracker, a record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008*. However, Americans continue to struggle with their role in the life-cycle of products with an environmental benefit.

90% said they believe it’s their responsibility to properly use and dispose of these products, but action isn’t aligning with intent:

• Only 30% say they often use products in a way that achieves the intended environmental benefit

• 42% say they dispose of products in a way that fulfills the intended environmental benefit

• 45% of consumers actively seek out environmental information about the products they buy.

Despite the lack of consistent follow-through, consumers are showing an inclination to learn more.

• 71% of Americans report they regularly read and follow instructions on how to properly use or dispose (66%) of a product.

• 41% said they perform additional research to determine how best to utilize and discard a product for maximum benefit.

Responsible Brands Communicate and Facilitate Change

In a statement,  Liz Gorman, Cone Communications’ senior vice president of Sustainable Business Practices said “Consumers are ready to follow through on the intended use or disposal of environmentally preferred products, but they need companies’ help.  This is the next evolution of environmental marketing. Clear and candid communication can ensure consumers understand the important role they play in minimizing the impacts associated with the product’s lifecycle.  The new green gap is about consumers only taking the idea of responsibility so far, despite feeling responsible for proper use and disposal.  They’re buying with the environment in mind, but they rely on companies to provide access and education to truly ‘close the loop.”

Consumer understanding of environmental messages also presents an obstacle.

Although more than 60 percent of respondents say they understand the environmental terms companies use in their advertising, the majority continue to erroneously believe common expressions such as “green” or “environmentally friendly” mean a product has a positive (40%) or neutral (22%) impact on the environment. Fewer were able to correctly identify these terms as meaning the product has a lighter impact than other similar products (22%) or less than it used to (2%). Despite the attention given to product development and environmental marketing, consumer misunderstanding of “green” claims has remained flat at around 60 percent since 2008.

• 71% of consumers wish companies would do a better job helping them understand environmental terms. Although they feel overwhelmed by the volume of messages in the marketplace, consumers prioritize authenticity over perfection and will punish companies if they feel misled:

• 48% percent say they are overwhelmed by environmental messages

• 69% say it’s okay if a company is not environmentally perfect as long as it is honest

• 78% say they will boycott a product if they discover an environmental claim to be misleading

Abridged from a report on the research in a statement from Cone Communications.  Read the full press release here.

Click to access 2013_cone_communications_green_gap_trend_tracker_press_release_and_fact_sheet.pdf





GlobalScan: Environmental Concerns At 20 Year Lows

12 03 2013

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Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll.  Asked how serious they consider each of six environmental problems to be — air pollution, water pollution, species loss, automobile emissions, fresh water shortages and climate change — fewer people now consider them “very serious” than at any time since tracking began twenty years ago.

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A total of 22,812 people from 22 countries were interviewed face-to-face or by telephone as part of the GlobeScan Radar annual tracking poll during the second half of 2012. Twelve of the represented countries have been regularly polled on environmental issues since 1992.

“Scientists report that evidence of environmental damage is stronger than ever—but our data shows that economic crisis and a lack of political leadership mean that the public are starting to tune out,” says GlobeScan Chairman Doug Miller. “Those who care about mobilizing public opinion on the environment need to find new messages in order to reinvigorate a stalled debate.”

Climate change is the only exception, where concern was lower from 1998 to 2003 than it is now. Concern about air and water pollution, as well as biodiversity, is significantly below where it was even in the 1990s. Many of the sharpest falls have taken place in the past two years.

The perceived seriousness of climate change has fallen particularly sharply since the unsuccessful UN Climate Summit in Copenhagen in December 2009. Climate concern dropped first in industrialized countries, but this year’s figures show that concern has now fallen in major developing economies such as Brazil and China as well.

Despite the steep fall in environmental concern over the past three years, majorities still consider most of these environmental problems to be “very serious.” Water pollution is viewed as the most serious environmental problem among those tested, rated by 58 percent as very serious. Climate change is rated second least serious out of the six, with one in two (49%) viewing it as “very serious.”





WFA: Marketers Lag Consumers On Importance Of Responsible Brands

9 03 2013

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According to new research released this week by the World Federation of Advertisers, some 83% of marketers believe brands should have a “purpose”, but many shoppers have moved ahead of the industry in this area.  Some 56% of industry insiders thought consumers would prefer brands that supported “good causes at the same time as making money”, but Edelman’s consumer research pegged the actual total at 76%.

These figures stood at 40% and 47% respectively with regard to how many people bought caused-backing products at least once a month.

More broadly, only 38% of marketers had witnessed “consumer scepticism” when trying to position their products around a “purpose”, with shoppers in Europe, somewhat surprisingly, the least cynical.

The trade body polled 149 marketers from 58 firms controlling $70bn in adspend. It then compared the results with a global poll of 8,000 shoppers conducted by Edelman, the PR network.  The study was presented at the WFA’s Global Marketer Week, and features insights from organisations like Anheuser-Busch Inbev, the brewer, and Johnson & Johnson, the healthcare giant.

Fully 80% of the professionals polled agreed chief executives should help and be involved in shaping a purpose, a reading which stood at 74% for chief marketing officers, 64% for corporate communications and 53% for all staff.

While 49% of this panel agreed their brands had a purpose, only 38% felt it was communicated well. More positively, a 93% majority said the impact of purpose on reputation could be measured, as did 91% for consumer engagement.

Upon being asked to name the company which has best embraced purpose, Unilever, the FMCG firm, led the charts on 23%, buoyed by its goal to double sales and halve its environmental footprint by 2020.

Procter & Gamble, a rival to Unilever, took second on 15%, and has embraced the corporate mantra of “touching and improving” consumers. Soft drinks titan Coca-Cola was third on 14%.





Honda: Buy a new Honda and we’ll solar power your home.

20 02 2013

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Honda and Acura are offering a pioneering new partnership with SolarCity that lets Honda customers install solar systems at home for little or no upfront cost.

Through a partnership with SolarCity, a residential and commercial installer, Honda and Acura will offer their customer’s home solar systems at little or no upfront cost, the companies said on Tuesday. The automaker will also offer its dealers preferential terms to lease or buy systems from SolarCity on a case-by-case basis, executives said.

The deal announced Tuesday by both companies will allow Honda will provide financing for $65 million worth of installations and will help the automaker promote its environmental aims and earn a modest return. It could also open the door for more corporate investment in solar leasing companies, which has largely been limited to a small cluster of banks to provide capital for their projects.

Honda approached SolarCity more than a year ago when it was looking for a partner to provide solar installation services for its hybrid and electric vehicle customers, said Ryan Harty, American Honda’s assistant manager for environmental business development. The company then decided to expand to all its customers — a group it is defining “very, very broadly,” Mr. Harty said, to include not just car owners but also those who have explored its Web sites. The offer will be available in 14 states: Arizona, California, Colorado, Connecticut, Delaware, Hawaii, Maryland, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas and Washington, and the District of Columbia.

And SolarCity, one of the few clean-tech start-ups to find a market for an initial public offering of its stock last year, will potentially gain access to tens of millions of new customers through Honda’s vast lists of current and previous owners.

“When we partner with financial institutions, they aren’t promoting us to their customers, they’re essentially just providing us with capital,” said Lyndon R. Rive, SolarCity’s chief executive. But with Honda, he said, the company is gaining, “access to a broader customer base, and a customer base that is conscious of the environment.”

“I don’t think that by finding Honda buyers you’ve homed in on the perfect solar customer, but there’s enough overlapping between the demographics that you’re better off than the general population,” said Shayle Kann, vice president at GTM Research, adding that car buyers were more likely to own their homes and have the income and credit history to qualify for solar leasing.

While the American solar industry in general has been struggling in the face of declining government subsidies, overcapacity in production and a glut of inexpensive Chinese panels, interest and investment in solar leasing, or third-party ownership, has continued to grow. According to a recent report from GTM Research, a renewable energy consulting firm that is a unit of Greentech Media, third-party ownership accounts for more than 70 percent of all residential installations in developed markets like Arizona, California and Colorado and has generated at least $3.4 billion in private investment since 2008.

SolarCity and a rival, Sunrun, were among pioneers of the approach, but players like Clean Power Finance and Vivint, a home security company owned by the Blackstone Group, are also gaining momentum.

In a typical arrangement, a company provides a system at little or no cost in exchange for a long-term contract in which the customer pays a fixed fee for the electricity generated, set at less than the customer would pay for power from the local utility. The solar price often rises over the life of the agreement, which can last 20 years.

The two companies say they hope the joint venture leads to projects that integrate solar power and electric vehicle recharging for its customers.

The program will give Honda and Acura customers an extra $400 discount on top of SolarCity’s normal promotions, which they can use to sweeten the terms of the solar contract, like eliminating the escalation of the monthly payment. Honda projects the fund can finance as many as 3,000 systems on homes and 20 for its dealers. If the program catches on, Honda plans to expand it. Executives said they saw more immediate promise in cutting carbon emissions through solar power than the electric vehicles it would sell.

Abridged from an article in The New York Times.  Link to the original below.




GINN: Impact Investing To Grow 12% in 2013

10 01 2013

Screen shot 2013-01-10 at 11.15.13 AM

The Global Impact Investing Network (GINN) – in partnership with JP Morgan – has published a new report “Perspectives on Progress” surveying impact investment trends.  The survey indicates that respondents report that they committed $8 billion to impact investments in 2012, and plan to commit $9 billion in 2013.

As defined by GINN, “Impact investments are investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return. They can be made in both emerging and developed in markets, and target a range of returns from below market to market rate, depending upon the circumstances.”

96% of survey respondents say they measure their social/environmental impact of their investments and four out of five fund managers highlight the importance of impact measurement for raising capital.  The survey measured the behaviors and attitudes of a total of 99 investment organizations.

Sixty-four percent of equity investor respondents stated that they had at least one, if not many, investments significantly outperform their financial return expectations while delivering the expected impact.  When asked about their top motivations for impact investments, investors cited commitment to being a responsible investor, efficiency in meeting impact goals and financial attractiveness relative to other opportunities as the top three reasons for making impact investments.

Interestingly, Sub-Saharan Africa received the largest percentage of impact investments with 34%.  Latin America and North America tied with 32% of impact investments.  Oceania came in last with only 5% of the investments.

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You can download a copy of the GINN report here.





A4S REPORT: Future Proofed Decision Making

3 01 2013

“There was a time when we could say that there was either a complete lack of knowledge, or at least room for doubt, about the consequences for our planet of our actions.

That time has gone.

We now know all too clearly what we are actually doing and that we need to do something about it urgently. Better accounting must be part of that process.”

Prince Charles, His Royal Highness The Prince of Wales

The Prince’s Accounting for Sustainability Project (A4S) commissioned research into which types of information may be most effective in driving the integration of environmental and social factors into Board level decision-making.  The A4S research indicated that:

1. There is a growing recognition of the changing business landscape and a potential need for changes to decision-making processes and strategic objectives to reflect new risks and opportunities.

2. The business case for the inclusion of environmental and social factors at Board level is not yet clear, particularly for many CFOs, due to uncertainty around the relevance of these issues to their organization.

3. Environmental and social information is often assumed to have been formally considered by the CSR / Sustainability team (with sometimes limited impact on the wider business) before decisions reach Board level. Information is typically presented as traditional sustainability data e.g. tonnes of carbon — with little alignment to strategic objectives or financial information.

4. Scepticism over the quality and robustness of many types of environmental and social data is preventing more widespread use.

5. A belief among respondents that expressing many environmental and social factors in financial terms can be counter-productive as data can be viewed as unreliable, spurious or unethical.

6. A perception that action can be left to successors who will understand these issues more fully.

The A4S research highlights that there are a number of barriers to overcome before the majority of organizations truly integrate environmental and social factors into decision making, including:

Demonstrate the business case

There is a need to articulate more clearly the commercial rationale for incorporating social and environmental factors into decision making to help ensure that organizations are aware of the risks to mitigate and the opportunities to grasp over the short, medium and long term.

Speak the right language

Narratives that are aligned with the needs and ‘language’ of business need to be developed. These need to be focussed at a sector and organizational level and grounded in commercial understanding.

Develop more robust information

Organizations should work with existing collaborations to develop commonly agreed methodologies to value environmental and social inputs and impacts in financial terms. These should clearly demonstrate the link to an organization’s strategic objectives and financial performance, either directly or via reputational impact. They should work with others to develop a wider set of tools that enable future risk, opportunity and uncertainty to be incorporated into decision making processes.

Bridge the knowledge gap

The need for skills expansion at Board level and within the finance and accounting community should be recognized and addressed.

Create an enabling environment

Organizations need to be given clear signals to drive more sustainable behaviour, including the need to align national and global frameworks with business incentives and performance measurement systems.

Access the full report below.

Prince Charles Photo Credit:  The Guardian





Climate Counts: 15 Companies “Soaring” With Climate and Energy Strategy

8 12 2012

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In its 6th annual report, Climate Counts (CC) has released it scorecard of 145 companies’ performance of publicly available information regarding their efforts to reduce green house emissions, support the need for a comprehensive climate policy and report its progress.  15 of those companies have received a score of “soaring” by CC for their leadership and innovation in reducing their impact on the environment.

Unilever leads the pack with an amazing score of 91 (out of 100).  Here are the rest of the “soaring” companies:

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In the report, Mike Bellamente, Director of the non-profit Climate Counts, said, “Business leaders are making remarkably innovative progress to minimize waste, employ renewable energy, and design products with a lower carbon impact – all while turning a profit and growing their business. As the economy shows limited signs of improvement, top performers on our scorecard are demonstrating that economic prosperity and environmental sustainability can be achieved simultaneously. We would call that a win-win if it weren’t for the great distance we still have to go in squaring up human consumption with the true carrying capacity of our planet.”

However, some companies are “stuck” according to the CC report.  Among the least improved companies are some household brand names that people should re-consider their patronage based on their lack of progress in assessing and responding to their impact on the environment.  The fast food sector  is particularly guilty of ignoring its impact on climate change as McDonald’s, Burger King, and Wendy’s all squarely in the bottom six companies that rank as least improved over the six years of the Climate Counts reports.

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Cheers to the “soaring” companies and jeers to those that are “stuck”. according to Climate Counts.

Read the Climate Counts Report here.





Re-Thinking Consumption: 66% of consumers agree we need to consume less to improve the environment.

29 11 2012

 

According to the newly released The Regeneration Consumer Study, two-thirds of consumers in six countries say that “as a society, we need to consume a lot less to improve the environment for future generations” and that they feel “a sense of responsibility to purchase products that are good for the environment and society”.

In a statement, Mark Lee, Executive Director at SustainAbility said, “Our economy and natural environment are facing unprecedented stresses as scarce resources are stretched to meet growing needs.  Through the Regeneration Consumer Study, we are revealing how consumer attitudes, behaviors and collaboration can help enterprising brands as they work to innovate smarter, safer, cleaner and greener solutions.”

The findings are based on an online survey of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States conducted in September and October 2012.

Among other key insights in the global consumer research:

  • Nine in ten consumers believe it is extremely or very important for companies to address safe drinking water.
  • 67% are interested in sharing their ideas with companies to help them develop better products or create new solutions.
  • 75% of consumers globally agree they would purchase products that are environmentally or socially responsible if they didn’t cost more.

The study also draws five key implications for marketers to connect with these consumers who are demonstrating strong desire for responsible brands.  In summary, they are:

1.  Deliver total value.

2. Connect back story to brand story

3. Embrace sustainable brand innovation.

4. Harness consumer collaboration.

5. Unleash the power of tribes.

 

Read a copy of the research report here.

 

Congratulations to the drivers behind the research and their sponsors.  Learn about the developers and their sponsors below:

Developed by BBMGGlobeScan and SustainAbilityThe Regeneration Consumer Study is an in-depth online survey of consumer attitudes, motivations and behaviors relating to sustainable consumption among 6,224 respondents across six major international markets (Brazil, China, Germany, India, the United Kingdom and the United States) conducted in September and October 2012. Drawn from consumer research panels, global data are comparable to having a margin of error of +/- 1.3 percent. Analysis of country-level data reflects a margin of error of +/- 3.1 percent.

The study is part of the The Regeneration Roadmap, a collaborative and multi-faceted thought leadership initiative designed to engage the private sector in advancing sustainable development by improving sustainability strategy, increasing credibility and delivering results at greater speed and scale.

Presenting Sponsors of The Regeneration Roadmap are BMW Group and SC Johnson. Sponsors include Cisco, DuPont, Interface and Pfizer. The Regeneration Consumer Study is sponsored by Brown-FormanCampbell Soup CompanyItauL’OréalShell and Starbucks.

 

 

 





SIF Foundation: Sustainable and Responsible Investing Up 22%

27 11 2012

Two hands hold euro coins where a plant starts to grow

Sustainable and responsible investing (SRI) accounts for 11.23 percent of all assets under professional management in the United States at year end 2011. According to the report, $3.74 trillion out of $33.3 trillion of investment assets is held by individuals, institutions, investment companies or money managers that practice SRI strategies.

This total, an increase of 22 percent since year end 2009, reflects growing investor interest in considering environmental, community, other societal or corporate governance (ESG) issues to refine how they make decisions as they select and manage their portfolios or raise their voices as shareholders.

The new 2012 Report on Sustainable and Responsible Investing Trends in the United States, released today by the US SIF Foundation, found that the total net assets of both mutual funds and alternative investment funds that consider ESG criteria increased significantly:

Mutual Funds: $641 billion, a doubling from 2010.

Alternative Investment Funds: $132 billion, a 250 percent increase from the corresponding assets identified at year-end 2009.

The report also found sizable growth in financial institutions that have a mission of serving low and middle-income communities:

Community Development Banks: $30.1 billion, a 74 percent increase since 2010.

Credit Unions: $17.1 billion, a 54 percent increase from 2010.

Importantly, the report found a significant increase of institutional investor assets involved ESG criteria related to environmental issues since the last report published in 2010.  It now represents $636 billion, 43 percent increase from 2010. Climate change is now considered by 23 percent of institutional asset owners incorporating ESG criteria.

In a statement, Lisa Woll, CEO of US SIF said, “The 2012 Trends report demonstrates that we are moving closer to a sustainable and equitable economy.  From the growth in mutual funds that consider ESG criteria and increased investment in community development banks and credit unions to increasingly large votes on shareholder proposals and the availability of sustainable investment options across asset classes, SRI strategies are on the rise in the United States. We are pleased that this report details many important and interrelated trends that indicate that sustainable and responsible investing will continue its impressive growth and impact.”

About US SIF:

The Forum for Sustainable and Responsible Investment is the US membership association for professionals, firms, institutions and organizations engaged in sustainable and responsible investing. The 2012 Report on Sustainable and Responsible Investing Trends in the United States is a publication of the US SIF Foundation, a 501c3 organization that undertakes educational, research and programmatic activities to advance the mission of US SIF.

 





Cone: Americans more than twice as likely to buy from companies that promote CSR progress and results.

9 11 2012

Cone Communications has released the results of its new Corporate Social Return Trend Tracker showing that 86% of consumers are more likely to trust a company that reports its corporate social responsibility results.

In a statement, Cone Communications’ Executive Vice President Craig Bida said, “Stakeholders play more powerful roles than ever in a brand’s overall success or failure and they must be consistently engaged in a company’s CSR efforts and results from the outset.  They need to feel a benefit. This mutual return will become the new table stakes for differentiating CSR efforts.”

Some of the other interesting insights from the research include:

  • 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.
  • 82 percent say they are more likely to purchase a product that clearly demonstrates the results of the company’s CSR initiatives than one that does not.
  • 84 percent recognize that for a company to make societal impact, it must also realize a business return, such as increased revenue or reduced costs

Importantly, the study also underscores continued consumer confusion regarding CSR and where to find the results and reports on CSR efforts.  And documents how CSR efforts need to be communicated and more core to any company’s brand marketing efforts.

  • 63 percent say they don’t know where to find information about a company’s CSR efforts and results
  • 55 percent don’t understand the impact they are having when buying a product from a company that says it is socially responsible.
  • 40 percent say they will not purchase a company’s products or services if CSR results are not communicated

“This shift in stakeholder expectations carries significant implications for companies engaged in CSR,” says Cone Communications’ Executive Vice President Jonathan Yohannan. “Purpose is no longer enough, and successful campaigns must demonstrate return for business, brand and society. ‘Proving purpose’ is the new mantra for effective CSR.” “Companies need to build customized output and outcome measurement components and identify projected stakeholder return at the outset of campaign development, and then track progress along the critical CSR pillars of business, brand and society,” adds Yohannan. “With the stakes so high, measurement can’t be an afterthought or add-on.”

Read the press release from Cone on the research here





GfK Green Gauge®: Green is going mainstream, but don’t expect a premium.

24 09 2012

In their new Green Gauge research released today, GfK reports significant progress in the developing green culture in the United States, but also highlight findings that many consumers are increasingly resistant to pay more for “green products”.

In a statement, Timothy Kenyon–Director for the Green Gauge survey–said, “Green awareness is indeed pervasive – but consumers can perceive ‘green’ claims as a negative in some contexts.  For example, while terms like organic and recyclable have strong positive resonance, they are often associated with higher prices. Understanding consumers’ triggers and the limits of their commitment to green action is essential for marketers and researchers alike.”

The study shows that 73% of US consumers have purchased a product made from organic materials in the past 12 months. Categories that have seen notable increases since 2007 in organic buying include food, household cleaning, apparel, and pet food and supplies.

In addition, 93% of Americans say they have done something to conserve energy in their households in the past year, and 77% have done something to save household water during the same timeframe.

The study also reports that digital media are helping to amplify this green awareness:

29% of smartphone users have turned to an app in the past year to help reduce their environmental impact – a figure that jumps to 44% for Generation Z (ages 18 to 22) and 38% for Generation Y (ages 23 to 32).  Most-cited types of apps used include public transportation timetables and home energy monitors.

In addition, 18% of consumers say that social networking sites are a “major source” of green information for them (up four points from 2011), with another 33% citing it as a “minor source.”

GfK points out that green awareness and engagement do not necessarily translate to green purchase. Compared to 2008, the proportion of US consumers willing to pay more for environmentally friendly alternatives has gone down in a variety of key areas — from cars that are less polluting to the air (down from 62% to 49%) to energy efficient lightbulbs (down from 70% to 60%).  (examples are cited below in this infographic from the Advertising Age article linked below).

According to GFK, The Green Gauge® Report is the only nationwide, long-term syndicated study of consumer attitudes and behaviors towards the environment. Green Gauge gives marketers an exclusive look at how America’s concern for environmental issues can affect brands and organizations.

Read a related article to the research in Advertising Age here.





World Water Week: The Relationship Between Water and Food.

28 08 2012

If the wars of the 20thcentury were fought over oil,

the wars of this century will be fought over water.

 The World Bank

World Water Week is sponsored by the Stockholm International Water Institute and is being conducted this week in Stockholm.  World Water Week provides a unique forum for the exchange of views, experiences and practices between the scientific, business, policy and civic communities. It focuses on new thinking and positive action toward water-related challenges and their impact on the world’s environment, health, climate, economic and poverty reduction agendas.

This year’s program is focused on Water and Food Security.  According to the SIWI, water interventions for food security, at production and household levels, need to focus on improved nutrition, better health, critical bio-diversity and sustainable livelihoods, achieving co-benefits for environmental as well as human health.

Says SIWI, “The food production in the world is more than enough to feed all its inhabitants properly. Yet, a billion are undernourished, around two billion are overeating, and staggering amounts of food are lost or wasted. In addition, food alone will not eradicate hunger as up to 50% of malnutrition is related to unclean water, inadequate sanitation or poor hygiene.”

Wonderwater:  An initiative to educate and inspire.

One group that is pioneering the campaign to raise awareness about the relationship between water and food production is the U.K. based Wonderwater.They have created public awareness campaigns and interactive learning opportunities to help educate people about the food and water.

How much water do you eat? This is the question posed by Wonderwater to consumers, businesses, politicians and NGOs around the world, as the pressures of population growth, climate change and water scarcity continue to pose serious challenges to our future food security. The group uses creative, thought-provoking design exhibitions and striking café installations to stimulate conversations relating to the water footprint of food, prompting visitors to consider how much of the world’s scarce fresh water (which represents just 3% of Earth’s water) are required to produce the food we consume.

Wonderwater’s latest project is another of its Wonderwater Cafe’s.  In September 2012 Wonderwater Cafe will arrive in London at Leila’s Shop in Shoreditch. Leila McAlister’s responsibly sourced and seasonal menu will be utilized to illustrate how much water it takes to produce our favorite foods, and highlight the importance of considering water consumption when making culinary decisions.

Learn more about Wonderwater Cafe London here

Read more about Wonderwater at 2degrees with blogger Katharine Earley





Method: Progress On Ocean Plastic

24 08 2012

It has been almost a year since innovative and inventive household cleaning products manufacturer Method announced its campaign to utilize reclaimed ocean plastic for its packaging.  In a recent article on Greenbiz,com, Drummond Lawson, the director of sustainability at Method, provides a progress report on the sustainability initiative.

.Commercializing the rising tide of ocean plastic

Lawson writes:  “Method has participated in, alongside partners Sustainable Coastlines Hawaii and Kahuku Hawai’i Foundation, several beach cleanup days that resulted in collecting several thousand pounds of beach debris. The primary challenge encountered in these cleanups, aside from hauling hundreds of pounds of plastic from remote beach locations, has been retrieving the plastics before they degrade to tiny particles that are effectively impossible to collect in large quantities.

The range and quantity of plastic in the oceans is astounding. The debris collected from these beaches has varied from fishing baskets made of polypropylene to Russian shampoo bottles and Japanese bleach bottles made from HDPE, to car bumpers, ropes, water bottles, and buoys.”

Method product engineers are exploring ways to enhance the durability of their ocean plastic packaging.

“Method’s team of People Against Dirty love our work on the Ocean Plastic project because it brings together three things that characterize our company and how we work,” says Lawson.  “First, it addresses a real and material environmental problem — in this case, the accumulation of persistent plastics in the environment. Second, it relies on solid science and creativity to generate a solution. And third, it integrates sustainability into an innovative, effective, and engaging product design.”

Kudos to Method for this creative commitment to sustainability that enriches both the planet and people by repurposing plastic which represents so much damage to the environment and danger for ocean habitat.

Read the full article here.





Ekocycle: will.i.am and Coke inspire sustainable behaviors

1 08 2012

Coca-Cola is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.

The Ekocycle brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement, The Coca-Cola Co. says. The initiative supports recycling by helping consumers recognize that items they consider waste today can be part of a lifestyle product that they can use tomorrow. The Ekocycle brand initiative will identify products, such as assorted plastic bottles and aluminum cans, that can be repurposed into recycled content for fashionable and valuable lifestyle products. It also will encourage demand and use of recycled materials, and reinforce the importance of recycling finished products, the company says.

“With the Ekocycle brand, I’m on a mission to educate and inspire consumers around the globe to seek out more sustainable lifestyle choices that will ultimately play a part in the movement toward a world with zero waste,” will.i.am said in a statement. “By making products that contain recycled materials more attractive to both businesses and consumers, everyone can do their part to keep the cycle going to turn discarded waste into cool, new items. The Coca-Cola Co. shares this vision and together working with local communities worldwide we will showcase the greater value of recycling, as well as selecting products that feature recycled materials.”

Beats by Dr. Dre and New Era are the first brand partners to join the Ekocycle brand initiative. As a part of the partnership, these collaborative efforts will produce on-trend products made partially from recycled materials. Consumers can purchase Beats by Dr. Dre headphones this fall. New Era hats and other yet-to-be-announced Ekocycle products will be available in early 2013.

“The Ekocycle brand initiative is a platform that aligns with our vision of zero waste and our focus on sustainability,” said Bea Perez, vice president and chief sustainability officer for The Coca-Cola Co., in a statement. “Together with will.i.am, we will promote recycling in a unique way with other well-known brands to create lifestyle products that consumers worldwide desire. Today’s generation of young consumers represents an active force and the Ekocycle brand aims to be a driver in rallying their support and efforts around a global sustainability movement.”

The Coca-Cola Co. will donate its portion of licensing profits from the Ekocycle brand initiative to support additional recycling and community improvement organizations. It also will make a minimum $1 million financial commitment in the next five years. This donation is in addition to, and separate from, the charitable commitments of 1 percent of operating profits made through The Coca-Cola Foundation, the company says.

Earth911, host of the one of the largest recycling directories in the United States with more than 1.5 million ways to recycle, will provide an interactive and searchable recycling directory for consumers accessible at ekocycle.com.

“Recycling is one of the easiest sustainable actions consumers can take, but without real-time access to local options, people are often left confused and frustrated,” said Raquel Fagan, vice president of media for Earth911, in a statement. “The Ekocycle brand initiative takes a forward-thinking approach and demonstrates how companies can play a role in eliminating this confusion and empowering consumers.”

On Aug. 1, the Ekocycle brand will premiere its first 60-second TV commercial that will air in the U.S. market during the telecast of the Summer Olympic Games. A full-scale marketing, advertising and online campaign will follow.

To learn more about the Ekocycle brand initiative, visit ekocycle.com.

Original article in Beverage Industry





Interbrand: Toyota is world’s best green brand.

8 07 2012

Interbrand has crowned Toyota as the number one green brand in the world.

In a statement, Interbrand reports:  “Automotive and technology brands dominate the ranking. Toyota maintains the number one spot, continuing to make environmental sustainability a core management priority. The original Prius model — the primary launchpad for Toyota’s green image — has recently been expanded to encompass an entire family of sustainable automobiles, including the company’s first plug-in model. This year, Toyota also achieved near zero-landfill status at all of its North American manufacturing plants, and continues its commitment to build LEED certified buildings and dealerships.”

Here are the rest of the top green brands as ranked by Interbrand.

Learn more about the Best Green Brands from Interbrand.





Ha Ha Yes Men: Shell Arctic Ready Hoax Was Masterful.

17 06 2012

The elaborate hoax that the Yes Men created – a faux ad campaign and official looking website for a supposed Shell Arctic Drilling campaign – fooled this blogger…and thousands of others.  We congratulate the Yes Men for their energy and creativity in coming up with a public relations approach that seemed all too plausible.  But Shell’s response may be just as stupid as if the campaign was real.

The campaign was created by Greenpeace and the Yes Men.

go behind the scenes at the Greenpeace website.

According to Wikipedia, The Yes Men operate under the mission statement of telling the truth and exposing lies. They create and maintain fake websites similar to ones they intend to spoof, which have led to numerous interview, conference, and TV talk show invitations. They espouse the belief that corporations and governmental organizations often act in dehumanizing ways toward the public.

In this highly provocative and realistic campaign they created against Shell, they certainly got a lot of attention to the issue of oil drilling in the fragile Arctic environment.  One of our favorite “ads” follows:

However, what may be even more perplexing than the hoax was the lack of any detectable response from the victim – Shell.

Are any of their PR wags on-line?  Are they tone-deaf to the internet?  Silence is golden?  Any brand under such devious assault needs a plan to respond.  From now to years to come, the assets created by this Yes Men hoax will be circulating with apparently a “mums the word”  response from Shell.  I stand behind the original post:  a most stupid brand is Shell.





Edelman Good Purpose Study: 87% of people believe business should place equal weight on business and society.

29 05 2012

In a massive global study surveying more than 8,000 adults in 16 countries, Edelman’s 2012 Good Purpose Study tracks people’s increasing belief that business bears a weight to contribute to society.

  • 76% of people believe it is ok for brands to support causes and make money at the same time (up 33% from 2008).
  • Yet only 28% of people believe business is performing well in addressing societal issues.
  • 53% of people believe Social Purpose is the most important decision criteria in buying a brand when price and quality are the same (up 26% from 2008).
  • 51% believe business should donate a portion of profits or products/services to address societal issues.
  • 80% of people believe it is critical for businesses to make the public aware of the efforts they are making to address societal issues.
  • 52% of people believe its equally important to address issues “that impact me personally and society overall”.
  • 89% of people worldwide report that they take part in activities to address social issues.

You can access a slide show summary of the survey here.