To celebrate Earth Day, Starbucks is offering free coffee to everyone who chooses to get their coffee in a travel mug vs. the paper cup. A great example of smart sustainable branding.
Props To Starbucks: Free Coffee In Your Travel Mug On Earth Day.
18 04 2011Comments : Leave a Comment »
Tags: cause marketing, corporate social responsibility, Earth Day, marketing, marketing and communications, reputation management, Starbucks, sustainability, sustainable branding, sustainable brands
Categories : corporate social responsibility, green marketing, responsible brands, sustainability, sustainable branding, sustainable brands
Eric Block On Responsible Branding 