Eric Block On Responsible Branding

“Actions speak louder than words.  If the public believes that an organization’s first priority is profit maximization, it will be difficult, if not impossible, to build public trust.” – Business Roundtable Institute for Corporate Ethics, Arthur Page Society

A landmark special report was issued today that underscores the deep loss of trust between the public and business.

Read the report 

The topline strategic recommendations provide guidelines to business leaders on the requirements to gain renewed trust with the public.  At is essence, we believe all of these strategies can be summed up as “the golden rule:  treat others as you would like to be treated”.  A timeless axiom that seems to have been forgotten by the leadership of many companies recently.  Hopefully this report will help companies get back to the fundamentals of having a trusting relationship with the public.