Props To Starbucks: Free Coffee In Your Travel Mug On Earth Day. | Eric Block On Responsible Branding

Props To Starbucks: Free Coffee In Your Travel Mug On Earth Day.

18 04 2011

To celebrate Earth Day, Starbucks is offering free coffee to everyone who chooses to get their coffee in a travel mug vs. the paper cup. A great example of smart sustainable branding.

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Date : April 18, 2011
Tags: cause marketing, corporate social responsibility, Earth Day, marketing, marketing and communications, reputation management, Starbucks, sustainability, sustainable branding, sustainable brands
Categories : corporate social responsibility, green marketing, responsible brands, sustainability, sustainable branding, sustainable brands

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