Eric Block On Responsible Branding

“If you are striving to be more sustainable, your actions need to demonstrate that in everything you do,

which means new ways of thinking about branding.”

Kudos to the Sustainable Branding Collaborative for their new research report surveying innovators and early adopters in the sustainable business environment.  Some of the key interesting findings that stand out of the work include:

• 63% say brand and 59% say sustainability is of primary importance to their organizations success.
• 73% say sustainability investments yield positive returns.
• 47% advise firms that are branding more sustainable products to “walk their talk”.

You can download a summary of their survey here.

The Sustainability & Branding Survey