Eric Block On Responsible Branding

Marketers are recogizing the value of introducing alternatives to traditional plastic bottles.  We encourage continued innovation and adoption of these strong signs of a commitment to sustainability by consumer packaged goods marketers – and support from their customers.  It’s a great sign of spring and summer and the “growing season.”

The Heinz Ketchup Plant Bottle will begin arriving in stores in July.

Pepsi recently announced they have devleoped the worlds first PET plastic bottle

made entirely from plant-based renewable resources.

Pepsi’s bottle is made from bio-based materials including switch grass, pine bark and corn husks.  In the future, the company expects to broaden the renewable resources used to create the green botle to include orange peels, potato peels, oat hulls and other agricutltural byproducts from its food business.  Pepsi says the new bottle is expected to begin appearing on shelves in 2012.

The healthy sign of a race between arch rivals Pepsi and Coke is Pepsi innovation claims to be 100% renewable materials vs. the PlantBottle currently being deployed by Coca-Cola which is made of 30% renewable resources.

Coca-Cola was among the first to pioneer the plant bottle technology in 2009.