Eric Block On Responsible Branding

In the latest video in their “Work is Our Work” series, Red Wing Shoes presents this inspirational profile of 5 men against a mountain:  Crazy Horse Monument

In 1939, Chief Henry Standing Bear commissioned Korczak Ziolkowski to build a monument to the late Oglala Lakota hero, Crazy Horse. This arduous process and construction soon consumed Ziolkowski’s entire life. Watch as his son and four other dedicated workers look to preserve both his father’s legacy as well as that of Crazy Horse in this amazing and artfully done video.

Congratulations to Minneapolis, MN agency Brew for this amazing effort.  It is a great example of authentic branding and inspiring storytelling.

Visit the Brew team on-line here.