Eric Block On Responsible Branding

Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study.

The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent. More than any other generation, Millennials see a company’s commitment to responsible business practices as a key factor to their employment decisions:

• 75% say they would take a pay cut to work for a responsible company (vs. 55% U.S. average)
• 83% would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average)
• 88% say their job is more ful lling when they are provided opportunities to make a positive impact on social and environmental issues (vs. 74% U.S. average)
• 76% consider a company’s social and environmental commitments when deciding where to work (vs. 58% U.S. average)
• 64% won’t take a job from a company that doesn’t have strong CSR practices (vs. 51% U.S. average)“Millennials will soon make up 50 percent of the workforce and companies will have to radically evolve their value proposition to attract and retain this socially conscious group,” says Alison DaSilva, executive vice president, CSR Research & Insights, Cone Communications. “Integrating a deeper sense of purpose and responsibility into the work experience will have a clear bottom line return for companies.”

Cone will allow you to download the report here if you register.