A very inspiring article by Peter Clark on 5 compelling branding commandents for marketers and agencies moving forward. His straightforward summary of branding principals for a post-recession era reminds us that consumer’s expectations for brand behavior are forever changed.
Peter’s commandants are:
1. Simplicity
2. Transparency
3. Responsibility
4. Sustainability
5. Affordability
Read the 5 Commandments Article Here.
Grass Image: Dennis Wong
Eric Block On Responsible Branding 
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