Peter Clarke: 5 Branding Commandments for the Post-Crash Economy

29 08 2010

A very inspiring article by Peter Clark on 5 compelling branding commandents for marketers and agencies moving forward.  His straightforward summary of branding principals for a post-recession era reminds us that consumer’s expectations for brand behavior are forever changed.

Peter’s commandants are:

1.  Simplicity

2. Transparency

3. Responsibility

4.  Sustainability

5.  Affordability

Read the 5 Commandments Article Here.

Grass Image:  Dennis Wong


Actions

Information

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: