Congrats to Creative Insurgent Alex Bogusky who has walked away from a 20 year career in advertising where he accomplished just about everything. Countless awards, new business wins, huge company growth, industry recognition. But now he has chucked it all to pursue a new mission of using the creativity that made him famous to promote all aspects of social responsibility.
In his profile of Alex in Fast Company, Robert Safian captures the vision; “Bogusky has made the FearLess Cottage something of a hub for people he deems, as he has inscribed on the cottage’s keys, “capable of pushing aside fear in pursuit of doing the right thing,” which is to “help define a new era of social responsibility.”
Kudo’s to Alex for the courage to do the right thing. Recognizing the art of fearless thinking and creativity can make a difference. He makes us proud and sets the new standard for 21st century challenges: for successful businesspeople to turn their energies to things that really matter.