In releasing its latest guide to Greener Electronics, Greenpeace has ranked 15 leading technology companies and how they are performing on key measures around sustainability. The guide is intended to help consumers make better informed decisions when purchasing technology products and help businesses evaluate the performance of their technology vendors in helping them achieve their own sustainability objectives.
The comprehensive analysis will help consumers understand the impact of specific products, as well as the sustainability performance of the overall corporation. New criteria added to this edition of the Guide are based on the creation of truly sustainable electronics industry, Greenpeace said, and include a holistic examination of key supply chain issues.
“Right now, HP takes the top spot because it is scoring strongly by measuring and reducing carbon emissions from its supply chain, reducing its own emissions and advocating for strong climate legislation. However all companies we included in the Guide have an opportunity to show more leadership in reducing their climate impact”, Tom Dowdall of Greenpeace said in a statement.
Blackberry manufacturer Research in Motion (RIM) is ranked for the first time and scored well on conflict minerals and sustainable paper policy. But the company ranked bottom of the table because it needs to improve reporting and disclosure of its environmental performance, Greenpeace said. It is interesting to note that failure to communicate progress – the opposite of the idea of sustainable branding – was a key factor in RIM receiving such a low ranking.