National Research Council: Abrupt, near-term impacts to rival dinosaur extinction

10 12 2013

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With little fanfare and a noticeable lack of press coverage, the National Research Council released its report:  Abrupt Impacts of Climate Change: Anticipating Surprises last week.  The 200 page report suggests that a wave of species extinctions rivaling the dinosaurs’ demise might well be coming within the century — and that the time has come to set up early warning systems to detect this and other imminent climate catastrophes.

One of the authors, Anthony Barnosky, made this comment on the report:  “Our report focuses on abrupt change, that is, things that happen within a few years to decades: basically, over short enough time scales that young people living today would see the societal impacts brought on by faster-than-normal planetary changes.”

The study was sponsored by the National Oceanic and Atmospheric Administration, National Science Foundation, U.S. intelligence community and the National Academies, which is made up of The National Academy of Sciences, National Academy of Engineering, Institute of Medicine and National Research Council.

Abrupt Changes Already Underway

Some of the abrupt changes are already taking place, according to the report.

  • The disappearance of late-summer sea ice in the Arctic, with predictions that it may be gone entirely within decades, which “would have potentially large and irreversible effects of various components of the Arctic East Coast system including disruptions in the marine food web, shifts and habitats of summary mammals, and erosion of vulnerable coastlines.”

Because the Arctic region interacts with a large-scale circulation systems of the ocean and atmosphere, changes in the extent of sea ice could cause shifts in climate and weather around the northern hemisphere. The Arctic is also region of increasing economic importance for diverse range of stakeholders, and reductions in Arctic sea ice will bring new legal and political challenges this navigation routes for commercial shipping open and marine access to the region increases for offshore oil and gas development, tourism, fishing and other activities.

  • Rapidly increasing extinction of plant and animal species at a rate already “probably as fast as any warming event in the past 65 million years, and it is projected that its pace over the next 30 to 80 years will continue to be faster and more intense.”   The report cites the following scenarios for species extinction.

If unchecked, habitat destruction, fragmentation, and over-exploitation, even without climate change, could result in a mass extinction within the next few centuries equivalent in magnitude to the one that wiped out the dinosaurs. With the ongoing pressures of climate change, comparable levels of extinction conceivably could occur before the year 2100; indeed, some models show a crash of coral reefs from climate change alone as early as 2060 under certain scenarios.

  • Destabilization of the west Antarctic ice sheet, an “abrupt change of unknown probability,” carries the threat of sea-level rise “at a rate several times faster than those observed today. “

Early Warning System 

In the face of these threats, the report urges development of an Abrupt Change Early Warning System (ACEWS) to closely monitor signals of tipping points drawing near, digest the data and feed it into the best predictive models that can be developed.   “We watch our streets, we watch our banks,” the report’s chief author, climatologist James White of the University of Colorado at Boulder, told the Los Angeles Times. “But we do not watch our environment with the same amount of care and zeal.”  In a press statement releasing the report, Mr. White said “The time has come for us to quit talking and take action.  Right now we don’t know what many of these thresholds are.  But with better information, we will be able to anticipate some major changes before they occur and help reduce the potential consequences.”

The executive summary of the report concludes with this rather dire warning:

“Although there is much to learn about climate change and abrupt impacts, to willingly ignore the threat of abrupt change could lead to more costs, loss of life, suffering and environmental degradation.  The time is here to be serious about the threat of the tipping points so as to better anticipate and prepare ourselves for the inevitable surprises.”





Project Sunlight: Unilever’s Call To Action For Sustainable Living

21 11 2013

Unilever has launched  a worldwide new initiative to motivate millions of people to adopt more sustainable lifestyles.  Launched yesterday on Universal Children’s Day in Brazil, India, Indonesia, the UK and the US, Project Sunlight aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.

Project Sunlight was launched with the four-minute film embedded here and created by DAVID Latin America and Ogilvy & Mather London at dawn on November 20th in Indonesia and then follow the sun to India, the UK, Brazil and the US. Additional information can be found at an online hub – www.projectsunlight.com – which brings together the social mission stories of Unilever’s brands across the world, and invites consumers to get involved in doing small things that help their own families, others around the world and the planet.

To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF.

Ogilvy & Mather Chairman and CEO Miles Young, explains: “Unilever asked us to find a new way to talk about sustainability that would make the benefits real for ordinary people. Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future.  We are honored to be a part of such a positive and significant movement for the good of our client and our communities.”  Famed film director Erroll Morris directed “Why bring a child into this world?” including moving interviews with expectant parents from around the world.

The project draws on the legacy of Unilever’s founder Lord Leverhulme, who believed that he could change the world with a brand of soap he called Sunlight.

Kudos to Unilever, Ogilvy, DAVID and everyone involved in this important initiative that hits at the heart of the matter: if we can’t work to improve living conditions on our precious planet, how dare you bring a child into this world.





86% of Americans Expect Food and Beverage Brands To Actively Help Recycle Their Packaging.

12 11 2013

Recycling-binsAn overwhelming majority of Americans want brands to get engaged in creating and implementing recycling programs, according to a new survey of 1000 adults by the Carton Council of North America (CCNA).

In a statement, Jason Pelz, VP of environment at Tetra Pak North America, and VP of recycling projects for the CCNA  said, “First and foremost, this survey reiterates the importance of including a recycling message on product packaging.  In an increasingly competitive and green‑minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.”

U.S. consumers also indicated that they look first to the products they purchase for environmental information, ahead of other resources, with the vast majority (76 percent) consulting a product’s packaging to learn if a package is recyclable, followed by the product’s company website (33 percent) and the consumer’s city website (26 percent).

Importantly, 45% say their loyalty to food and beverage brands would be impacted by that brand’s engagement with environmental causes.

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The Carton Council is leading a national effort to increase access to carton recycling in the U.S. In 2009, 21 million U.S. households had access to carton recycling in 26 states. Now, 52.5 million households in 45 states can recycle cartons, a 150 percent increase that includes 64 of the nation’s top 100 cities. Food and beverage brands that use cartons for their products are encouraged to join this effort, especially in helping promote carton recycling to their customers. CCNA can provide companies with tools to inform their customers — from the first step, which is adding the recycling logo to packages and recycling information on their websites, to an extensive list of possibilities beyond that.





Survey Shows Weak Collaboration Around Sustainability In Companies

11 11 2013

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BSR/GlobeScan of 700+ corporate sustainability executives in companies worldwide shows decreasing levels of collaboration between sustainability functions and other core corporate functions.

Survey respondents note a lower level, and decreasing, engagement between sustainability functions and corporate functions, such as investor relations (with 37 percent of those surveyed saying they engage with investor relations, down 1 point from 2011), human resources (34 percent, down 3 points), R&D (32 percent, down 9 points), marketing (28 percent, down 14 points).  The weakest area of engagement is between corporate sustainability and finance at 16 percent, down 2 points from 2011.  Unless greater collaboration is made in this area, the business case for sustainability and its potential positive impact on financial performance will be very difficult to make.

“The trend toward weaker engagement between sustainability functions and core functions such as finance, marketing, HR, investor relations, and R&D, is concerning.” Chris Coulter, CEO at GlobeScan, noted, “Not only is engagement limited with these strategic areas, but collaboration between them and sustainability teams has declined—in some cases by a significant margin. While there is a clear need for external collaboration, there is an equally important case to be made for greater internal collaboration.”

Additional topline findings from this survey include:

  • When asked to choose which sustainability issues need collaboration the most, climate change and public policy frameworks promoting sustainability are ranked highest.
  • Only one in five companies has fully integrated sustainability into business.
  • Engagement between sustainability functions and corporate functions such as marketing, R&D, and finance remains very low.
  • Collaboration by BSR member companies focuses more often on engagement with NGOs and other businesses than it does on engagement with government.

Fewer companies collaborate often with governments (46 percent) or media (27 percent), both of which are rated as the most difficult partners for collaboration.

21 percent report that their company is close to full integration. A majority say that their company is either about halfway to integration (51 percent), or is just getting started (22 percent).

“The survey reveals both the sense of urgency to address climate change, and the sense that meaningful progress goes well beyond the steps a single company can take,” observed Aron Cramer, President and CEO of BSR.  “No one sector—not business, government, civil society, or consumers—can ‘save us’ from climate change.

 

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One Year After Sandy: Companies Push White House On Climate Action Plan

29 10 2013

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20 leading corporations – including Starbucks, Levis, Unilever and Mars -call on President Obama to follow through on climate change preparedness efforts outlined in the Climate Action Plan announced by the President on June 25th.

The corporate signatories of the letter, which rely on the stability of global supply chains for growth and profitability, cited the economic impacts of severe weather events on company operations and called for ongoing and significant investments to be made in strengthening climate change resiliency both in the United States and the world’s most vulnerable countries. Many of the signatories are members of Business for Innovative Climate & Energy Policy – a group of businesses advocating for meaningful energy and climate legislation.

Critical components of President Obama’s Climate Action Plan included federal investments in climate science, and support for disaster planning and risk management in multiple sectors. On the anniversary of one of the most catastrophic weather events in history, the companies reiterated the need for federal funding of programs and projects that benefit the most vulnerable communities and the businesses they rely on for employment, products and services.

“Our businesses depend upon a resilient infrastructure, resilient communities, and resilient value chains,” the companies wrote in a letter to President Obama today. “In recent years, severe weather events, combined with rising temperatures, have devastated critical infrastructure, decreased crop yields, and threatened water supplies. These trends are being felt globally… We call upon your administration to follow through on commitments for robust support of climate change resilience efforts.”

“Public investment in climate resilience is critical to the economic viability of companies we invest in that rely on consumers, labor, raw materials, and operations located in regions susceptible to extreme weather,” said Bennett Freeman, SVP for Sustainability Research and Policy at Calvert Investments. “We applaud the U.S. government for making investments in resilience and hope to see this strengthened in future years.”

“Extreme weather trends pose challenges to managing reliable supply chains and business planning,” said Anna Walker, Senior Director, Government Affairs and Public Policy at Levi Strauss & Co. “While Levi Strauss & Co. is committed to addressing its climate impact, we believe U.S. government leadership is essential for widespread action on climate resilience to strengthen communities and minimize economic disruption.”

The signatories recognized the Obama Administration’s efforts thus far to address climate change, and expressed support for public and private sector collaboration to continue advancing the implementation of the Climate Action Plan.

“The human and economic costs of severe weather are escalating and it is increasingly important that business and communities integrate climate risk into their operational and decision-making processes,” said Mark Way, Head of Sustainability Americas at Swiss Re America. “As experts on risk, everything we see points to the fact that climate change is something we simply cannot ignore.”





The Aspirational Consumer: 2.5 Billion People Redefining Responsible Consumption

8 10 2013

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A new global consumer study confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption.

According to the report by BBMG, GlobeScan and SustainAbility : The 2013 Aspirational Consumer Index – more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%). The study draws from a telephone and in-person survey of more than 21,000 consumers across 21 international markets conducted in April 2013.

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According to Eric Whan, Sustainability Director at GlobeScan, “Aspirationals are materialists who define themselves in part through brands and yet they believe they have a responsibility to purchase products that are good for the environment and society.  By engaging Aspirational consumers, brands can further the shift toward more sustainable consumption and influence behavior change at scale.”

Key characteristics of Aspirational consumers include:

  • Trust in Brands: Nearly six in ten Aspirational consumers globally say they “trust global companies to act in the best interest of society” (58%), compared with 52% of all consumers;
  • Seek Style and Status: Three-fourths of Aspirational consumers say “I want to stand out by the way I look, my style” (73%), compared to 53% of all consumers;
  • Positive Influencers: Nearly nine in ten Aspirational consumers say “I encourage others to buy from socially and environmentally responsible companies” (88%), compared to 63% of all consumers;
  • Empowered Shoppers: Nearly eight in ten Aspirational consumers say “shopping for new things excites me” (78%), compared to 48% of all consumers, and believe they “can change how a company behaves based on my purchase decisions” (78%), compared with 66% of all consumers;
  • Responsible Consumers: Nine in ten Aspirational consumers say “I believe we need to consume less to preserve the environment for future generations” (92%), compared to 75% of all consumers, and that they are “willing to pay more for products produced in a socially and environmentally responsible way” (91%) compared to 64% of all consumers;
  • Young and Urban: Demographically, Aspirational consumers make up the largest percentage of Millennial (40%) and GenX (37%) generations, compared to 32% and 33% in the general population, respectively, and nearly six and ten (59%) live in cities; and
  • Strength in Emerging Markets: Countries with the largest populations of Aspirational consumers include China (46%), Nigeria (45%), Pakistan (44%), India (42%), Australia (41%), Canada (40%), Indonesia (38%), Greece (37%), France (36%), USA (36%), Turkey (35%) and the UK (34%).

“Driven by young, optimistic consumers in emerging markets and amplified by technology and social media’s influence, Aspirationals represent a powerful shift in sustainable consumption from obligation to desire,” said Raphael Bemporad, co-founder and chief strategy officer at brand innovation consultancy BBMG. “With Aspirationals, the sustainability proposition has changed from being the ‘right thing to do’ to being the ‘cool thing to do,’ and brands have a profound opportunity to harness sustainable design and societal values to inspire the next generation of commerce and create positive impact in the world.”

“For decades, green marketers have been speaking to the wrong consumers, assuming that by engaging the most committed ‘advocates’ we would create significant business growth, cultural relevance and change at scale,” Bemporad added. “What makes Aspirationals so compelling is that they combine an authentic commitment to sustainability with a love of shopping, design and social status, aligning economic, cultural and social forces to shift the way we shop.”

“With 2.5 billion consumers worldwide, Aspirationals offer an important opportunity to redefine sustainable consumption,” said Mark Lee, Executive Director at SustainAbility. “Like never before, brands can engage Aspirationals to pioneer new models and practices that can deliver economic growth while reducing negative impacts on the environment.”

 

Read the original press release on CSR Wire.





United Nations: CEOs say sustainability less important.

24 09 2013

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In a massive new study which interviewed 1,000 CEOs around the world, The United Nations and Accenture report that only 32% of CEOs believe the global economy is on track to meet the demands of a growing population within global environmental and resource constraints.  Alarmingly, the number of CEOs of saying that sustainability is “very important” to their business success dropped to 45%, a decline from 54% just three years ago.

The third United Nations Global Compact – Accenture CEO Study On Sustainability 2013 points to CEOs concern about an uncertain global economic climate as directly impacting the urgency of addressing sustainable business operations.  Despite the report that 63% of CEOs expect sustainability to transform their business within five years – and 76% believe that embedding sustainability into core business will drive revenue growth and new opportunities – many struggle with market expectations, investor pressure and the difficulty of measuring the business value of sustainability.

The report demonstrates how the world’s CEOs are conflicted on the extent to which they believe that business is making sufficient efforts to address sustainability. with 33% agreeing business is making the acceptable effort, while 38% disagree.  See the report chart below:

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In an executive summary of the CEO survey, the authors conclude:

“CEOs clearly recognize the scale of the global challenge—but may not yet see the urgency or the incentive for their own businesses to do more and to have a greater impact. This disconnect suggests that a gap persists between the approach to sustainability of the majority of companies globally—an approach centered on philanthropy, compliance, mitigation and the license to operate—and the approach being adopted by leading companies, focused on innovation, growth and new sources of value.”

Other key findings in the report include:

  • 83% of CEOs see an increase in efforts by governments and policy makers to provide an enabling environment for the private sector as integral to advancing sustainability.
  • 85% of CEOs demand clearer policy and market signals to support green growth.
  • Only 29% of CEOs regard climate change as one of the most important sustainability challenges for the future of their business
  • And just 14% regard water sanitation as an important issue for their business to address.

Clearly the lack of progress on the global economy and the failure of governments and regulators to provide consistent sustainability frameworks are holding back CEOs from focusing their full attention on the long-term issues of sustainability and threatened natural resources.  As the report highlights, more urgency is needed:

“As business leaders across the world come together this year to set out an architecture to align business action with global priorities, there is a clear and unequivocal call for greater ambition, greater speed and greater impact.”

– United Nations Global Compact

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