New Balance has introduced newSKY sneakers—which are made from 95% recycled PET plastic bottles and developed a partnership with Coca-Cola’s bottled water brand Dasani. Great example of companies who can collaborate to achieve mutually beneficial sustainability objectives.
newSKY shoes are available in both men and women’s styles in many different colors. An interesting holiday gift for the eco-minded family member and friends.
Eric Block On Responsible Branding 
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