RAIN: Replenish Africa Initiative From Coca-Cola

1 05 2013

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Nearly one billion people do not have access to clean, safe water – that’s the equivalent of 1 in 8 people on the planet!  In Africa, preventable waterborne illnesses claim the lives of millions of people each year. No single organization can resolve Africa’s water crisis, but together, with a combination of civil society, non-governmental organizations and government, we can make a positive difference on Africa’s water challenges.

The Replenish Africa Initiative, or RAIN, is therefore the signature community initiative of The Coca-Cola Africa Foundation. Backed by a six-year, $30 million dollar commitment by The Coca-Cola Company, in partnership with other donors, RAIN’s goal is to provide over 2 million people in Africa with access to drinking water by 2015. RAIN will launch over 100 water access programs across Africa, including sanitation and hygiene education programs.

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The Coca-Cola Africa Foundation has been involved in community water programs since 2005. To date, 42 water projects in 27 countries have been supported, in partnership with and co-funded by USAID (United States Agency for International Development) under the Water and Development Alliance (WADA) and other partners. Within The Coca-Cola Company’s three-tier global water stewardship strategy which is focused on Reducing, Recycling and Replenishing the amount of water used in Coca-Cola beverages and their production, The Coca-Cola Africa Foundation’s focus is on Replenishing – or community based water interventions.

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The United Nations estimates that Sub-Saharan Africa alone loses 40 billion hours per year collecting water; that’s the same as a whole year’s worth of labor by France’s entire workforce! This is incredibly valuable time.

According to The Water Project, with much of one’s day already consumed by meeting basic needs, there isn’t time for much else. The hours lost to gathering water are often the difference between time to do a trade and earn a living and not. Just think of all the things you would miss if you had to take three hours out each day to get water.

When a water solution is put into place, sustainable agriculture is possible. Children get back to school instead of collecting dirty water all day, or being sick from waterborne illnesses. Parents find more time to care for their families, expand minimal farming to sustainable levels, and even run small businesses.  learn more at http://thewaterproject.org

In collaboration with various partners, volunteers, patrons and organizations, RAIN is not just for the immediate future of Africa, but also for the long-term sustainability of its resources. RAIN is also The Coca-Cola Company’s contribution to help Africa meet the UN Millennium Development Goal on water and sanitation.

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Ekocycle: will.i.am and Coke inspire sustainable behaviors

1 08 2012

Coca-Cola is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.

The Ekocycle brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement, The Coca-Cola Co. says. The initiative supports recycling by helping consumers recognize that items they consider waste today can be part of a lifestyle product that they can use tomorrow. The Ekocycle brand initiative will identify products, such as assorted plastic bottles and aluminum cans, that can be repurposed into recycled content for fashionable and valuable lifestyle products. It also will encourage demand and use of recycled materials, and reinforce the importance of recycling finished products, the company says.

“With the Ekocycle brand, I’m on a mission to educate and inspire consumers around the globe to seek out more sustainable lifestyle choices that will ultimately play a part in the movement toward a world with zero waste,” will.i.am said in a statement. “By making products that contain recycled materials more attractive to both businesses and consumers, everyone can do their part to keep the cycle going to turn discarded waste into cool, new items. The Coca-Cola Co. shares this vision and together working with local communities worldwide we will showcase the greater value of recycling, as well as selecting products that feature recycled materials.”

Beats by Dr. Dre and New Era are the first brand partners to join the Ekocycle brand initiative. As a part of the partnership, these collaborative efforts will produce on-trend products made partially from recycled materials. Consumers can purchase Beats by Dr. Dre headphones this fall. New Era hats and other yet-to-be-announced Ekocycle products will be available in early 2013.

“The Ekocycle brand initiative is a platform that aligns with our vision of zero waste and our focus on sustainability,” said Bea Perez, vice president and chief sustainability officer for The Coca-Cola Co., in a statement. “Together with will.i.am, we will promote recycling in a unique way with other well-known brands to create lifestyle products that consumers worldwide desire. Today’s generation of young consumers represents an active force and the Ekocycle brand aims to be a driver in rallying their support and efforts around a global sustainability movement.”

The Coca-Cola Co. will donate its portion of licensing profits from the Ekocycle brand initiative to support additional recycling and community improvement organizations. It also will make a minimum $1 million financial commitment in the next five years. This donation is in addition to, and separate from, the charitable commitments of 1 percent of operating profits made through The Coca-Cola Foundation, the company says.

Earth911, host of the one of the largest recycling directories in the United States with more than 1.5 million ways to recycle, will provide an interactive and searchable recycling directory for consumers accessible at ekocycle.com.

“Recycling is one of the easiest sustainable actions consumers can take, but without real-time access to local options, people are often left confused and frustrated,” said Raquel Fagan, vice president of media for Earth911, in a statement. “The Ekocycle brand initiative takes a forward-thinking approach and demonstrates how companies can play a role in eliminating this confusion and empowering consumers.”

On Aug. 1, the Ekocycle brand will premiere its first 60-second TV commercial that will air in the U.S. market during the telecast of the Summer Olympic Games. A full-scale marketing, advertising and online campaign will follow.

To learn more about the Ekocycle brand initiative, visit ekocycle.com.

Original article in Beverage Industry





newSKY: Shoes that re-imagine recycling from New Balance.

28 11 2011

New Balance has introduced newSKY sneakers—which are made from 95% recycled PET plastic bottles and developed a partnership with Coca-Cola’s bottled water brand Dasani.  Great example of companies who can collaborate to achieve mutually beneficial sustainability objectives.

newSKY shoes are available in both men and women’s styles in many different colors.  An interesting holiday gift for the eco-minded family member and friends.

Since its cyber Monday – shop on-line for newSKY here,





Congrats Honest Tea. Will report sustainability progress on Tumblr.

10 11 2011

Honest Tea’s decision to expand to this new communication channel reflects a trend among sustainable brands to find the most effective way to leverage corporate social responsibility (CSR) reporting to increase dialogue and engagement with consumers.

The organic bottled tea company released the second edition of its annual Mission Report in combination with a new Tumblr site that will update regularly with posts about the company’s progress on social and environmental initiatives.

Honest Tea released a digital version of the report, which is becoming standard practice, and some companies – led by outdoor companyPatagonia’s example – are building entire microsites dedicated to tracking the sustainability of products and services. Others are choosing to incorporate CSR reporting into the traditional annual report, as Clorox did this year, indicating that sustainability performance is reaching the same level of importance as other corporate disclosures.

Honest Tea’s report, called Keeping It Honest, details the company’s initiatives related to products, packaging, people and partners. It highlights achievements, such as the conversion of all teas to Fair Trade Certified, the company’s first annual service day, and the launch of a new product, Honest CocoaNova.

The report also addresses sustainability challenges, such as packaging, providing consumers with an introspective look at how the company strives to scale a mission-driven business.

Acquired by Coca-Cola earlier this year, Honest Tea also will utilize its Facebook page to host a Keeping It Honest tab, during Honest’s “Mission Month”, where Honest fans can choose a personal mission each week, creating their own agenda for change, the company says.

Go to the Keeping it HONEST site here.

Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an impressive double-digit annual growth rate. The company was listed as one of PlanetGreen.com’s Top 7 Green Corporations of 2010. It also received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company” for the third year in a row and was recently ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies.”



Original article published at Sustainable Brands Weekly





Kudos to Coke: Appoints Global Chief Sustainability Officer

30 05 2011

Congratulations to Coca-Cola with its appointment of former Chief Marketing Officer Beatriz Perez to Chief Sustainability Officer.

Under the vision of CEO Muhtar Kent, Perez will be responsibile for integrating sustainability initiatives into brand and marketing efforts and further demonstrate its monitoring and improving the commitment to the moderate impact of its products and operations on the environment.

We also find it notable that the new office of sustainability at Coca-Cola will include leaders responsible for corporate social responsibility, environment and water, external affairs and sustainability strategy and communication.

Read the news release below.

May 23, 2011 – The Coca-Cola Company (NYSE: KO) has appointed it first Chief Sustainability Officer (CSO) and created a new global Office of Sustainability in an effort to better integrate ongoing initiatives.

Beatriz Perez, who is currently Chief Marketing Officer for Coca-Cola North America, will serve as CSO beginning July 1. She will work to integrate Coca-Cola’s sustainability initiatives in the areas of water, climate protection, packaging and recycling.

“We have made significant progress with our sustainability initiatives, but our current approach needs focus and better integration to further accelerate our system sustainability agenda and meet our 2020 Vision goals,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “We are realigning this important work to create a unified team, strategy and business plan that connects our sustainability work and actions.”

Under Perez’s leadership, the Office of Sustainability will create and oversee Coca-Cola’s integrated global sustainability strategy; set goals and commitments; assess and drive scaled investments; and steward and track all global partnerships and key sustainability projects.

Reporting to Perez, the new team will include John Reid, Vice President, Corporate Social Responsibility; Charlotte Oades, Global Director, Women’s Economic Empowerment; Abby Rodgers, Vice President, Sustainability Strategy and Communication; Jeff Seabright, Vice President, Environment and Water; and Lisa Manley, Group Director, Corporate External Affairs.

Perez will report to Executive Vice President and Chief Administrative Officer Alex Cummings.

Kent said Perez is uniquely qualified for the role based on her passion for sustainability and deep experience at the Company, including the incorporation of sustainability initiatives into Coca-Cola’s North American marketing programs.